Yellow Tail Becomes First Wine Brand To Advertise On The Super Bowl In Nearly 40 Years

New Marketing Campaign to Debut During Super Bowl LI

Since arriving on the scene in 2001, [ yellow tail ] has changed the way people think about and consume wine. With its innovative packaging featuring a kangaroo in the center of the label and various brightly-colored bars to distinguish grape varietals, [ yellow tail ] immediately stood out on store shelves and helped introduce America to the concept that wine can be accessible and approachable. It was a game-changer: for the first time, people could get high-quality wines for less than $10. Consumer response was incredible and [ yellow tail ] made history as it grew to eight million cases in a matter of five years.

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[ yellow tail ] is the first wine to advertise on the Super Bowl in nearly 40 years.

The new marketing campaign, which makes its official debut on Sunday, February 5 during Super Bowl LI showcases the fun side of wine. It conveys that [ yellow tail ] is as comfortable at a barbecue as it is a more sophisticated party where wine is typically served.

Today, [ yellow tail ] continues to break wine conventions and will become the first wine brand in nearly 40 years to advertise during the Super Bowl. The brand will kick off a new, multi-year marketing campaign with a 30-second spot that will air in the first half of the game in all major markets. The new campaign, [ let’s yellow tail ] introduces fans to the brand’s first-ever spokesperson, ‘Yellow Tail Guy’. Along with his trusty sidekick, ‘Roo’ – a friendly Australian kangaroo – the brand’s laid-back Australian personality comes to life, embodying the spirit of the brand and bringing the fun whenever a bottle of [ yellow tail ] is opened. The ads convey a message that wine is approachable – saying goodbye to wine rules – and meant to be enjoyed at any fun, casual occasion that’s appropriate for alcoholic beverages. Continue reading

The Center for Disease Control and Prevention Announces National Black HIV/AIDS Awareness Day 2017, February 7

African Americans are the racial/ethnic group most affected by HIV in the United States. Gay and bisexual men account for more than half of estimated new HIV diagnoses among African Americans. The number of HIV diagnoses among African American women has declined, though it is still high compared to women of other races/ethnicities.nbhaad-social-images-instagram

February 7 is National Black HIV/AIDS Awareness Day (NBHAAD). The theme for NBHAAD, I Am My Brother’s and Sister’s Keeper: Fight HIV/AIDS, emphasizes the role that everyone can play in HIV prevention.

Coordinated by the Strategic Leadership Council, National Black HIV/AIDS Awareness Day is observed each year on February 7 to increase HIV education, testing, community involvement, and treatment among black communities.nhbaad-get-educated-640x640

Compared to other racial/ethnic groups in the United States, blacks/African Americans* have a disproportionate burden of HIV and AIDS. While blacks represent approximately 12% of the US population, they account for more new HIV diagnoses (44%) and people living with HIV (41%) than any other racial/ethnic group. Among all blacks, black gay and bisexual men account for the majority of new infections. Young black gay and bisexual men are especially affected.nhbaad-get-involved-640x640

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  • In 2014, 44% (19,540) of estimated new HIV diagnoses in the United States were among African Americans, who comprise 12% of the US population.
  • Among all African Americans diagnosed with HIV in 2014, an estimated 73% (14,305) were men and 26% (5,128) were women.
  • Among all African Americans diagnosed with HIV in 2014, an estimated 57% (11,201) were gay or bisexual men.c Of those gay and bisexual men, 39% (4,321) were young men aged 13 to 24.
  • From 2005 to 2014, the number of new HIV diagnoses among African American women fell 42%, though it is still high compared to women of other races/ethnicities. In 2014, an estimated 1,350 Hispanic/Latino women and 1,483 white women were diagnosed with HIV, compared to 5,128 African American women.nhbaad-get-tested-640x640
  • From 2005 to 2014, the number of new HIV diagnoses among African American gay and bisexual men increased 22%. But that number stabilized in recent years, increasing less than 1% since 2010.
  • From 2005 to 2014, the number of new HIV diagnoses among young African American gay and bisexual men (aged 13 to 24) increased 87%. But that trend has leveled off recently, with the number declining 2% since 2010.
  • In 2014, an estimated 48% (10,045) of those diagnosed with AIDS in the United States were African Americans. By the end of 2014, 42% (504,354) of those ever diagnosed with AIDS were African Americans.nhbaad-get-treated-640x640

Living With HIV and Deaths Continue reading

Banana Republic Shifts New York Fashion Week (NYFW) Presentation Timing And Expands Partnership With Global Style Ambassador Olivia Palermo

Banana Republic Launches Olivia Palermo Spring 2017 Pop-Ups at February NYFW and Announces a Fall 2017 Olivia Palermo Capsule Collection to Debut at September NYFW

More changes to the upcoming New York Fashion Week Fall2017/Winter 2018 Collections Show schedule were announced today. In addition to Vera Wang and Rodarte announcing their plans to show in Paris in March, other designers showing in Los Angeles (Tommy Hilfiger, Tom Ford and Rebecca Minkoff, among others) and this being the last time (in a while that) Proenza Schouler will be showing in New York City (they are relocating their next show– and the next one after that–to Paris next July during the Fall 2017/Winter 2018 Haute Couture collections show week), New York Fashion Week seems to be changing shape yet again. And I am sure that even more changes will be announced before the start of the shows in early February.banana_republic_logo

Banana Republic today announced that it will shift the timing of its NYFW presentations to be customer-facing when the collections are in-store and sees this as a natural evolution for the brand—among the first to offer See Now, Buy Now to customers a year ago—in service to customer demand for product as it’s shown.

On February 9, Banana Republic will celebrate its Spring/Summer 2017 collection with Olivia Palermo Pop-Up Shops at select Banana Republic stores. As the company’s Global Style Ambassador, Palermo has curated a distinctive pop-up experience in top Banana Republic doors. The pop-ups will reflect Palermo’s style from both an interior and fashion perspective, including personal touches that make the experience unique to her sensibility. An assortment of Banana Republic and third-party product personally picked by Palermo will sit in the pop-up shops year-round.

To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6 pm ET to join the party on www.bananarepublic.com. To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco, and Los Angeles, courtesy of BMW. Customers can get a ride in style with proof of purchase or use of #BRSTYLERIDE on social media.

As a further build to their partnership, Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team during the Spring/Summer 2018 Shows in September at NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for the long-lead press during February NYFW shows and then will be kept under-wraps until it is available for customer purchase in September.

I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”

Skechers Performance™ Launches the New Spring 2017 GO GOLF Footwear Collection at the 2017 PGA Show

Skechers Performance Elite Athletes Team Up for the 2017 GO GOLF Campaign

Skechers Performance™, a division of Skechers USA, Inc., debuted the first in a series of new GO GOLF commercial spots at the 2017 PGA Merchandise Show. The new campaign stars Skechers GO GOLF’s roster of elite athletes including Matt Kuchar, Billy Andrade, Wesley Bryan, Russell Knox, Ashlan Ramsey, Belén Mozo and Brooke Henderson in various comedic settings.

The new campaign plays off of the fun, tongue-in-cheek tone of the previous “GO GOLF Tips with Matt Kuchar” campaign, but with fresh, new angles and new athletes. The new GO GOLF commercials will roll out several spots throughout 2017 in which viewers will hear what Kuchar really thinks about while gearing up for his final putt at a Major (hint, hot dogs). They will also see a playful argument between Belén Mozo and Brooke Henderson (comfort vs. style) with Ashlan Ramsey refereeing. Additionally, Wesley Bryan will make his Skechers GO GOLF commercial debut, as will Russell Knox, as he tests out the new GO GOLF Focus in less than favorable wind conditions.

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Skechers GO GOLF athletes from left to right – Russell Knox, Wesley Bryan, Matt Kuchar and Billy Andrade. (Photo courtesy of Business Wire)

We’ve been eagerly anticipating the launch of our new spring 2017 GO GOLF collection and the feedback has been incredible,” said Rick Higgins, SVP of Merchandising/Marketing, Skechers Performance. “We’ve combined comfort with cutting-edge technology to create the best-in-class performance footwear that golfers will enjoy wearing. Our new marketing campaign for 2017 brought together our roster of elite golfers to highlight the comfort and functional footwear story and you will see from the commercial spots that we also had a lot of fun.”

The footwear featured in the new commercial spots includes the 2017 Skechers GO GOLF Focus (a new stability shoe), the GO GOLF Pro 2, GO GOLF Elite 2 and the GO GOLF Birdie for women. All styles have the innovative performance technologies and comfort that Skechers Performance is known for, such as the lightweight and responsive 5GEN midsole cushioning.

The new 2017 spring line is now available. Learn more about Skechers Performance at GOSkechers.com and follow us on Facebook (facebook.com/SkechersPerformance), Twitter (twitter.com/skechersGO) and Instagram (instagram.com/skechersperformance).

Musicl Salute Of The Bee Gees” Set to Take Place Feb. 14 at Microsoft Theater

Andra Day, Celine Dion, DNCE, Nick Jonas, Tori Kelly, John Legend, Little Big Town, Demi Lovato, Pentatonix, And Keith Urban Will Pay Tribute To The Five-Time GRAMMY®-Winning Group

Bee Gees Legendary Co-Founder Barry Gibb Also To Take The Stage

Just two days after the 59th Annual GRAMMY Awards®, The Recording Academy®, AEG Ehrlich Ventures, and CBS will celebrate the 40th anniversary of the landmark soundtrack to the film Saturday Night Fever by presenting “Stayin’ Alive: A GRAMMY® Salute To The Music Of The Bee Gees.”new_grammy_logo_with_recording_academy_hi_res

“Stayin’ Alive: A GRAMMY Salute To The Music Of The Bee Gees” continues the tradition of previous Emmy®-winning TV specials: “Stevie Wonder: Songs In The Key Of Life—An All-Star GRAMMY Salute,” “The Beatles: The Night That Changed America—A GRAMMY Salute,” and “Sinatra 100—An All-Star GRAMMY Concert.”

Previous GRAMMY® nominee Andra Day, five-time GRAMMY winner Celine Dion, multi-platinum pop-funk band DNCE, previous GRAMMY nominee Nick Jonas, previous GRAMMY nominee Tori Kelly, 10-time GRAMMY winner John Legend, current GRAMMY nominee Demi Lovato, two-time GRAMMY winners Little Big Town, two-time GRAMMY winners and current nominees Pentatonix, and four-time GRAMMY winner Keith Urban, will pay tribute to five-time GRAMMY winners and Recording Academy Lifetime Achievement Award recipients the Bee Gees.

Seven-time GRAMMY winner and Bee Gees co-founder Barry Gibb, who released a solo album late last year, will also be on hand to perform a selection of hits from Saturday Night Fever Soundtrack, which won Album Of The Year at the 21st Annual GRAMMY Awards and was inducted into the GRAMMY Hall Of Fame® in 2004. Additional performers will be announced soon. The live concert taping will be held Tuesday, Feb. 14, 2017, at Microsoft Theater in Los Angeles. To purchase tickets, starting at $25, visit www.axs.com or contact ticketing@grammy.com. VIP packages and group sales are also available at 877.234.8425 or tickets@aegworldwide.com. The special will broadcast on the CBS Television Network later this year. Continue reading

Essence Magazine Presents 10th Anniversary “Black Women in Hollywood Awards & Gala”

Oscar-Week Event to Honor Hollywood’s “Next Generation”: Janelle Monáe, Issa Rae, Aja Naomi King and Yara Shahidi

Time Inc.’s Essence, the preeminent brand for African-American women, will commemorate the 10th anniversary of its esteemed “Black Women in Hollywood Awards”—the annual Oscar-week celebration at the forefront of spotlighting Hollywood’s most creative and accomplished visionaries. Shifting from a daytime luncheon to a resplendent evening gala for the first time, the red carpet ceremony will be held at the Beverly Wilshire in Beverly Hills, CA, on Thursday, February 23, 2017.2801496_essence

The Awards & Gala will honor Hollywood’s “Next Generation”—young women who are excelling and elevating their crafts—including triple-threat actress/musician/entertainer Janelle Monáe (Breakthrough Award); groundbreaking actress/writer/producer Issa Rae (Vanguard Award); standout actress Aja Naomi King (Lincoln Shining Star Award); and dynamic actress Yara Shahidi (Generation Next). Actress/Producer Gabrielle Union will serve as the program’s host.

For the past decade, the “Essence Black Women in Hollywood Awards” have paid homage to our modern image-makers—both in front of the camera and behind the scenes,” said Essence Editor-in-Chief Vanessa K. De Luca. “This past year has been an exceptional one for diversity in film and television, and with the incredible contributions of Janelle, Issa, Aja and Yara, it is fitting that our 10th anniversary will honor the future of Hollywood and its continued steps on the path to inclusion.”

Also for the first time, internationally acclaimed visual artist and filmmaker Mickalene Thomas will be infusing the event with her elaborate imagery celebrating the power of female beauty as a facet of women’s empowerment.

Since its inception in 2008, the “Essence Black Women in Hollywood Awards” have honored some of the most cherished figures in the industry, including Oprah Winfrey, Lupita Nyong’o, Ava DuVernay, Halle Berry, Viola Davis, Jada Pinkett-Smith, Angela Bassett, Queen Latifah, Naomie Harris, Octavia Spencer, Taraji P. Henson, Jennifer Hudson, Zoe Saldana, Alfre Woodard, Regina King, Gabrielle Union, Tracee Ellis Ross, Debbie Allen, Nina Shaw, Mary J. Blige, Gabourey Sidibe, Quvenzhané Wallis, Jurnee Smollett, Ruby Dee, Diahann Carroll, Cicely Tyson, Loretta Devine, Mara Brock Akil, Gugu Mbatha-Raw, Ruth E. Carter, Nina Shaw, Gina Prince-Bythewood and Suzanne de Passe. Continue reading

Paula Hian Launches Pre-Order For Spring/Summer 2017 Collection

Collection Available Online Now

Knitwear designer Paula Hian is proud to announce that pre-order is now open for the Spring/Summer 2017 Collection: “We’re Dreaming of Spring“.

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Kari Dress from The Paula Hian Spring/Summer 2017 Collection, now available for Pre-Order Online.

This collection is youthful and airy yet still very much grounded in the classic silhouettes Miss Hian utilizes within her designs.

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Aubrey Gown from The Paula Hian Spring/Summer 2017 Collection, now available for Pre-Order Online.

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Stephanie Jacket from The Paula Hian Spring/Summer 2017 Collection, now available for Pre-Order Online.

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Galia Sleeveless Top and pants from The Paula Hian Spring/Summer 2017 Collection, now available for Pre-Order Online.

Continue reading