Glansaol Established as New Prestige Beauty & Personal Care Company

Company, Launched In Partnership With Global Private Equity Firm Warburg Pincus, Announces Acquisitions Of Laura Geller, Julep And Clark’s Botanicals

Glansaol, a new prestige beauty and personal care company, announced today that it has signed agreements to acquire three brands – Laura Geller, Julep and Clark’s Botanicals. Glansaol, which means “pure life” in the Irish language and is pronounced Glan-Sale, will operate an integrated portfolio of global beauty and personal care brands, diversified across segments, channels and geographies.

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(prnewsfoto/glansaol)

Glansaol was founded through a partnership between Alan T. Ennis, a beauty industry veteran and former President and Chief Executive Officer of Revlon Inc., and Warburg Pincus, a global private equity firm focused on growth investing. Through Ennis’ extensive beauty and personal care background, Glansaol is managed by a team of seasoned executives to deliver superior results and long-term growth acceleration. Glansaol works with individual brands to retain their brand uniqueness while collaborating together on innovation, research and ideas across brands. Through this approach, Glansaol is dedicated to providing consumers with high quality, innovative products.warburg-pincus-620x330

The acquisition of Laura Geller is closed. Julep and Clark’s Botanicals are expected to close shortly. Terms were not disclosed.

Our objective is to build Glansaol into a world-class, global beauty and personal care company by acquiring, integrating, and growing a portfolio of premium, complementary brands, managed by a team of seasoned executives,” said Ennis, President and CEO of Glansaol. “I am delighted to be taking this first bold step. Each of the three brands we are acquiring today plays a specific and important role in our portfolio and will retain their individual brand autonomy and culture. I believe that our unique long-term view of building the next great beauty company, is appealing to both brand owners and the capital markets.

We are excited to support the acquisition of these three strong and growing brands with diversified demographics, and believe they will benefit from enhanced scale, marketing and distribution capabilities as part of the Glansaol platform,” said Annette Rodriguez, Managing Director, Warburg Pincus. “Alan, along with Martine Williamson, Glansaol Chief Marketing Officer, bring invaluable insights into beauty and personal care, and we see meaningful opportunities for growth and expansion. We look forward to investing behind Glansaol as it makes additional acquisitions of complementary brands over time.

Warburg Pincus LLC is a leading global private equity firm focused on growth investing. The firm has more than $40 billion in private equity assets under management. The firm’s active portfolio of more than 130 companies is highly diversified by stage, sector and geography. Warburg Pincus is an experienced partner to management teams seeking to build durable companies with sustainable value. Founded in 1966, Warburg Pincus has raised 16 private equity funds, which have invested more than $58 billion in over 760 companies in more than 40 countries. Warburg Pincus has invested more than $12.5 billion in over 200 healthcare and consumer companies. Current and former investments in the retail and consumer goods sectors include Neiman Marcus, Wanse, REISS, Biba Apparels, Kalyan Jewellers, Kidswant, and Intime Department Store Group, among others.

Glansaol hand-selected Laura Geller, Julep and Clark’s Botanicals to be its first acquisitions because of their inspirational founders, high quality products and unique position within the marketplace.laura-geller-logo

Laura Geller New York: Laura Geller is a leading prestige color cosmetics brand developed in 1997 by professional makeup artist, Laura Geller. Renowned as the pioneer of the “baked” category of makeup – cult-favorite, multi-tasking powders that deliver remarkably vibrant color – and for its easy-to-use, dual-purpose products intended to simplify and improve women’s makeup routines.

The idea that Glansaol means “pure life” really resonated with me. Together, we will create something better, bigger, and stronger. I am greatly looking forward to the next phase of growth for the business,” said Laura Geller, Founder of Laura Geller.

Elana Drell-Szyfer, CEO at Laura Geller, said, “I have known Alan for several years and have great respect for him, both personally and professionally. His broad knowledge of all facets of the industry and strong belief in brands makes him and the Glansaol team a powerful new force to be reckoned with in the industry.”

Rich Gersten, Partner at Tengram Capital, who acquired a majority stake in the Laura Geller brand in 2012, stated, “It has been an absolute pleasure working with the Laura Geller team over the last four years. I am confident that Glansaol is the right partner to take this great brand to the next level. Continue reading

Initial Lineup Announced for 2017 Essence Festival in New Orleans

Weekend Ticket Packages on Sale Now

Time Inc.’s Essence announced the initial lineup for the 2017 Essence Festival Concert Series in New Orleans featuring headliners Diana Ross and Mary J. Blige, among many others. The 23rd annual event will take place June 30-July 2, 2017 in New Orleans, Louisiana. The initial performance lineup is outlined below. Additional acts will be announced in the coming weeks.2767371_unspecified1

Artists confirmed to perform at the nightly Essence Festival concerts over Fourth of July Weekend at the Louisiana Superdome include: Diana Ross, Mary J Blige, Chaka Khan, Doug E Fresh, Erykah Badu, India.Arie, Jazmine Sullivan, John Legend, June’s Diary, Lalah Hathaway, Lizzo, Master P, Michel’le, Moses Sumney, Ro James, Shaggy, Sir the Baptist, Solange, Teyana Taylor, The Jones Girls Feat. Shirley Jones, Trombone Shorty & Orleans Avenue, Tweet, Yuna, and many more to be announced soon.

This year’s Festival lineup puts women at the forefront of an incredible weekend of entertainment featuring more than 40 of the world’s most gifted artists and performers,” said Essence President Michelle Ebanks. “It is an honor to welcome the inimitable Diana Ross to the Festival for the first time. Plus, Festival veteran Mary J. Blige is back to share ‘Strength of a Woman’ with her most passionate fans.

The A-list nighttime concerts will feature more than 40 acts and will take place across five stages — including the Festival’s renowned Mainstage and four intimate Superlounges. Mary J. Blige will headline a special night, themed My Path to Strength, introducing her highly anticipated album “Strength of a Woman.”

Weekend ticket packages went on sale Friday, December 16 at 10am CT with prices starting at $126. For information about ticket sales, accommodations and the latest news about the Essence Festival visit Essence Festival. Join the Festival community: follow us on Twitter @essencefest #EssenceFest and become a fan of 2017 Essence Festival on Facebook.

The 2017 Essence Festival is presented by Coca-Cola.

California Kicks Off 2017 With Seventh Annual California Restaurant Month

A Monthlong Celebration Of Food And Dining Experiences With Exclusive Discounts And Experiences Across The Golden State

The Golden State invites visitors to start off the new year by exploring its culinary bounty during the Seventh Annual California Restaurant Month in January 2017. For 31 delicious days, participating destinations will offer various discounts, specialty menus and events that showcase the state’s diverse range of culinary offerings.download

Cities and towns throughout the state are inviting foodies and food lovers to dig in to the best of California cuisine paired with a memorable vacation experience. California’s varied destinations are home to a diverse group of Dreamers and Dream Eaters including chefs, restaurant owners and tastemakers. Truly putting the “farm to fork” philosophy into practice, these innovators have developed pioneering menus and restaurant concepts, creating culinary experiences that are exclusive to the Golden State.

What began as a simple initiative to promote local businesses has grown into an annual statewide collaboration promoting culinary tourism in California,” said Visit California President and CEO Caroline Beteta. “We are proud to enter our seventh year of this program as it continues to grow and position California as a top foodie destination.

Below is a listing of celebratory culinary happenings in Northern, Central and Southern California during California Restaurant Month 2017.

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Mendocino – Mendocino County Crab, Wine & Beer Festival, Jan. 20-29

If January leaves you feeling crabby, there’s no better place to be than at Mendocino County’s Crab, Wine & Beer Festival. Mendocino County is home to fishermen who harvest delicious Dungeness crab, and to winemakers and brewmasters who produce fine beverages that pair exquisitely with seafood. Held midway through winter, the 10-day countywide festival is an opportunity to shrug off the seasonal blues and indulge in fine seafood, wine and beer. Enjoy dozens of events, family-style crab and cioppino feeds, gourmet crab-themed dinners, crab and wine pairings, crab fishing adventures, a wine competition, and the ever-popular Crab Cake Cook-off that highlights the talents of the county’s chefs.

Yuba-Sutter Yuba-Sutter Restaurant Week, Jan. 23-29

As part of California’s Farm to Fork Capital, Yuba-Sutter agriculture and its access to local ingredients play a large role in the area’s food story. During Yuba-Sutter Restaurant Week, individuals will be able to experience this firsthand through special menu items as chefs tell the story of the local region by creating special menu items that spotlight their version of Yuba-Sutter on a plate.

Yolo County – Taste of Yolo, January 1-31, 2017

In Yolo County, Farm to Fork is a way of life. Here you’ll find too many agricultural delights to count, including wine, tomatoes, berries, honey, meats, cheeses, nuts and flowers.

El Dorado County – El Dorado Epicurean, Jan. 1-31

El Dorado County celebrates California Restaurant Month by rolling out the epicurean carpet with numerous unique food and wine experiences. The El Dorado Epicurean is a month-long celebration with a collection of culinary adventures packed with exclusive seasonal offerings , cooking demonstrations with amazing and innovative chefs, special discounts, wine-pairing specials, and more.

Downtown Sacramento – Dine Downtown, Jan. 12-22

Named the “Next Great American Food City” by Southwest: The Magazine, Sacramento is quickly becoming an industry leader in the fine dining scene. Dine Downtown 2017, the 12th annual edition of the Dine Downtown Restaurant Week program, returns to Sacramento from Jan. 12-22, 2017 to highlight the best fare on the grid. For 10 days, more than 30 of Downtown’s finest restaurants offer special three-course dining experiences for $35. In addition, one dollar from every Dine Downtown meal is donated to social services and food literacy programs. This annual programs serves more than 15,000 meals and contributes to a whopping $3.5 million week of sales for downtown restaurants.

Vacaville – Vacaville Restaurant Week, January 13-22, 2017

Vacaville Restaurant Week was created to highlight the diversity of the Vacaville culinary scene and celebrate a week of fabulous dining. It provides local foodies and families the opportunity to enjoy specialty pricing and menus from participating restaurants throughout Vacaville.

Napa Valley – Napa Valley Restaurant Week, January 22-29, 2017

Napa Valley Restaurant Week allows locals and visitors to dine and delight throughout the valley and experience legendary food and wine culture. Through multi-course prix-fixe menus for lunch ($20) and dinner ($36 or $46), guests can try out the latest culinary hot-spots or revisit old favorites all week long. Farm-to-table practices and Michelin-starred restaurants make the Napa Valley an epicurean’s destination, and there’s no better time to enjoy it all than during Restaurant Week.

Sonoma Valley – Sonoma Valley Delicious, Jan. 1-31

Throughout January, explore the region’s dining highlights during Sonoma Valley Delicious, featuring restaurants, wineries, olive oil producers, cheese producers and more from throughout Sonoma Valley.

Suisun City Waterfront District – Suisun Waterfront Restaurant Week, Jan. 20-29

The seventh annual Suisun City Historic Waterfront Restaurant Week will return on Friday, Jan. 20 through Sunday, Jan. 29, 2017. Suisun Restaurant Week is a great opportunity to experience some of the best food at a value you can’t get any other time of the year! Participating restaurants will offer a prix-fixe menu with three-course meals for dinner or a two-course meal for breakfast or lunch.

Downtown Benicia – Benicia Restaurant Week, Jan. 17-23

Downtown Benicia celebrates California Restaurant Month from Sunday, Jan. 17 through Saturday, Jan. 23. Discover historic Benicia’s culinary offerings with a dining passport offering a 15 percent discount at participating eateries.

Stockton – Stockton Restaurant Week, Jan. 20-29

Stockton Restaurant Week gives local foodies and families the opportunity to explore unique, fixed-price specialty menus from participating restaurants throughout the city. Stockton is stocked full of restaurants from corner to corner, and now is the time to unite food lovers with incredible restaurants and eateries at a price that won’t break the budget.

Berkeley – Berkeley Restaurant Week, Jan. 19-29

Visit Berkeley invites visitors to come experience food culture at its best in the epicenter of California Cuisine. Berkeley Restaurant Week will take place Jan. 19-29, offering some of the best in culinary dining at a special prix-fixe menu starting at $20 for lunch and $25 or $35 for dinner.

Oakland – Oakland Restaurant Week, Jan. 19-29

The highly anticipated Oakland Restaurant Week returns Jan. 19-29, 2017. The week features more than 100 restaurants with prix-fixe dining deals starting at $20.

San Francisco – San Francisco Restaurant Week, Jan. 18-29

San Francisco is at the top of its culinary game, recognized as one of the best dining destinations in the world. SF Restaurant Week returns with a celebration of San Francisco’s world-class dining community. More than 125 restaurants across 26 neighborhoods will offer special two- and three-course prix-fixe menus to showcase their passion for sharing great food with diners.

Tri-Valley – Eat Tri-Valley, Jan. 1-31

Set amidst rolling hills, vineyards and grand oak trees, the cities of Pleasanton, Livermore, Dublin and the town of Danville invite you to eat, drink and play on the sunny side of the bay this January during Eat Tri-Valley.

San Jose – #DTSJ Restaurant Week, Jan. 16-26

Where Silicon Valley meets the Valley of Heart’s delight, #DTSJ Restaurant Week offers the perfect chance to try innovative chef’s specials made with local produce at special prices. San Jose’s range of restaurants – spanning from Farmers’ Union, a comfy tavern with sustainable fare, to Nomikai, a trendy lounge serving Asian fusion – makes it appealing to dine out more than once this week. Continue reading

The Tranquilo Golf Club At Four Seasons Resort Orlando Welcomes PGA Tour Champions Stars In Challenge Season Event, The Diamond Resorts Invitational, To Benefit Florida Hospital For Children

The Tranquilo Golf Club, located at Four Seasons Resort Orlando at Walt Disney World Resort, is pleased to be the host venue for the 2nd annual Diamond Resorts Invitational benefiting Florida Hospital for Children and taking place January 13-15, 2017. The three-day tournament will be nationally televised on Golf Channel.

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The Tranquilo Golf Club At Four Seasons Resort Orlando at Walt Disney World Resort

The event brings together up to 27 PGA TOUR Champions players, three LPGA players, and 50 celebrities from the sports and entertainment industry to compete side-by-side for purses totaling USD 1.25 million. PGA TOUR Champions players will compete for USD 750,000 over the 54-hole tournament, while celebrities will play for a USD 500,000 purse. The tournament will utilize a Modified Stableford scoring format, which awards points as opposed to strokes, encouraging players to make the most out of every hole and creating a heightened sense of anticipation for fans.tranquilogolfclub

We are thrilled to have the opportunity to host the Diamond Resorts Invitational and to welcome this world-class tournament to Tranquilo Golf Club,” said Thomas Steinhauer, Regional Vice President and General Manager of Four Seasons Resort Orlando. “It is a distinct honor to take part in an event that will benefit Florida Hospital for Children and leave a lasting charitable impact in our community.

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The Tranquilo Golf Club At Four Seasons Resort Orlando

Proceeds from the event’s live and silent auction will directly benefit the Florida Hospital for Children, one of the nation’s premier children’s hospitals, setting standards for innovation, quality and comprehensive care. The child-centric healing environment designed to keep kids comfortable is complemented by a staff of world-class doctors, specialists, nurses and healthcare professionals utilizing advanced technologies, therapies and treatments.

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The Tranquilo Golf Club At Four Seasons Resort Orlando

The Tranquilo Golf Club at Four Seasons Resort Orlando is named to reflect the Spanish revival style of the Resort and pay homage to the Florida landscape, such as the southern live oak trees that are found throughout the course. Originally built in 1992 and designed by Tom Fazio, the golf course was enhanced by Fazio for its October 2014 reopening. Enhancements included creating a completely new hole and renovated bunkers, plus improved visibility and airflow by enhancing the landscape design, in addition to a fully renovated clubhouse. The course is a par 71 and plays to 6,901 yards. Home to abundant wildlife, the course is certified by the Audubon Cooperative Sanctuary program for golf by the National Audubon Society.four-seasons-logo-hres-htm

It’s very exciting for Tranquilo Golf Club to host this special tournament in its second year and to be put in the national spotlight on the Golf Channel,” said Charlie Kent, Director of Golf at Four Seasons Resort Orlando. “Our team has been working hard over the past few months to ensure the course is in impeccable condition for this main event. We could not be more thrilled to work with Diamond Resorts International and their team on this amazing tournament.” Continue reading

“Fast Forward: Painting From The 1980s” Opens On January 27 at The Whitney Museum of American Art

In the 1980s, painting recaptured the imagination of the contemporary art world against a backdrop of expansive change. During this explosive period, an unprecedented number of galleries appeared on the scene, particularly in downtown New York. New media, such as video and installation art, was on the rise and both museums and galleries presented an array of ambitious and provocative exhibitions. Yet, despite other mediums such as photography and video gaining traction, many artists actively embraced the medium of painting, exploring its bold physicality and unique capacity for expression and innovation.

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Julia Wachtel (b. 1956), Membership, 1984. Oil on canvas, 66 × 81 in. (167.6 × 205.7 cm). Whitney Museum of American Art, New York; purchase, with funds from the Painting and Sculpture Committee 2016.114 © Julia Wachtel; courtesy the artist and Elizabeth Dee New York. Digital Image © Whitney Museum, N.Y.

Fast Forward: Painting from the 1980s offers a focused look at painting from this decade with works drawn entirely from the Museum’s collection. The exhibition will be on view in the Museum’s eighth-floor Hurst Family Galleries from January 27 to May 14, 2017.

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Kenny Scharf (b. 1958), When the Worlds Collide, 1984. Oil and acrylic spray paint on canvas, 122 5/16 × 209 5/16 in. (310.7 × 531.7 cm). Whitney Museum of American Art, New York; purchase, with funds from Edward R. Downe, Jr. and Eric Fischl 84.44 © 2016 Kenny Scharf / Artists Rights Society (ARS), New York

The exhibition features work by artists often identified with the 1980s—Jean-Michel Basquiat, Sherrie Levine, David Salle, and Julian Schnabel—as well as work by a significant number of other celebrated painters (including Carlos Alfonzo, Ross Bleckner, Peter Cain, Louisa Chase, Robert Colescott, Moira Dryer, Eric Fischl, Leon Golub, Keith Haring, Joyce Pensato, Susan Rothenberg, Kenny Scharf, Julia Wachtel, Terry Winters, and Martin Wong). Often through exuberant work that engaged with the heroic gesture or pop imagery, these artists explored the traditions of figuration and history painting, and offered new interpretations of abstraction. Many addressed fundamental questions about art-making in their work, while others took on political issues including AIDS, feminism, gentrification, and war.

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Photograph by Matthew Carasella

Despite painting having been declared dead, artists renegotiated their commitment to the medium in the 1980s, in the face of a media-saturated environment. The medium suddenly came to represent an important intersection between new ways of seeing and a seemingly traditional way of making art—one full of possibility and thriving as many artists actively re-imagined what painting could be.

Fast Forward: Painting from the 1980s is organized by Jane Panetta, associate curator, with Melinda Lang, curatorial assistant.

Crystal AirCruises’ Reveals ‘Holidays Around the World’ Journey, Enticing Travelers to Make Next Year’s Adventure This Year’s Best Gift

Lavish Winter Itinerary Spans The Wonders Of India, Australia/New Zealand, French Polynesia, And UAE

As the holiday season quickly approaches, Crystal has unveiled an extraordinary itinerary that will make global luxury travelers start to look ahead to next year’s festivities. Crystal AirCruises Holidays Around the World journey offers 16 days of exceptionally luxurious exploration of far-off locales, departing from Los Angeles on December 22, 2017. The private jet journey begins with Crystal AirCruises’ signature Launch Day & Bon Voyage dinner and accommodations at the Montage Beverly Hills. This magical holiday journey has been specially curated to cater to the spirit of wanderlust and warm-weather dream destinations that many travelers desire during the winter months, featuring two- and three-night stays in Bora Bora, French Polynesia; Queenstown/Christchurch, New Zealand; Sydney, Australia; Jaipur, India; and Abu Dhabi, United Arab Emirates.crystal_aircruises_boeing_777

The holiday season and Crystal AirCruises share the common spirit of dreaming big and fulfilling wishes, making this particular itinerary an ideal adventure for an extraordinary holiday next year, or as the grandest gift under the tree this year,” says Crystal chairman, CEO and president, Edie Rodriguez.Holiday voyages aboard our ocean ships have always been a special occasion for travelers seeking adventure along with the traditions of the season. A Crystal AirCruise takes holiday travel to a new level, with the opportunity to celebrate the season while discovering several new destinations aboard a luxury private jet, with the added gift of exclusive Christmas and New Year festivities that only Crystal can offer.cc_aircruises_logo_2016_v-sc-black

Along the way, guests will be treated to all-inclusive Crystal Experiences™ that reflect the natural and cultural allures of each destination. Experiences for intrepid adventurers, history buffs and foodies are in store for gallivanting holiday travelers in 2017, while Crystal AirCruises’ Design Your Time option allows for a fully customized holiday.

Among the events and exclusive experiences planned by Crystal’s expert destination team:

  • Bora Bora/Papeete, French Polynesia (Accommodations at Conrad Bora Bora Nui Resort & Spa) – An exclusive holiday dinner and celebration kicks off the island visit. During their stay guests will dive into the tropics with lagoon discoveries, soar over island peaks by helicopter, and indulge in world-class cuisine and Polynesian culture at hot spots like Maikai Bora Bora.
  • Queenstown/Christchurch, New Zealand (Accommodations at Hotel St. Moritz) – Highlighting the adventurous outdoor lifestyle of New Zealand, Crystal guests will enjoy a welcome reception at Kawarau Bridge Bungy Centre, then explore Fiordland National Park by helicopter and 4×4 and ride horseback through Doonholme Farm. A master culinary class in Central Otago Wine Region and a boutique experience at Chard Farm Vineyards will showcase the flavors and vintages of the region.
  • Sydney, Australia (Accommodations at Sheraton on the Park) – Considered one of the world’s great cities for its nightlife, food scene and world-class shopping, Sydney is also an outdoorsman’s paradise. Crystal guests will be treated to VIP positioning for the ultimate New Year’s Eve soiree and fireworks extravaganza over Sydney’s famous Harbour Bridge.
  • Jaipur, India (Accommodations at Oberoi Rajvilas) – During a full day at the Taj Mahal, guest will explore the pink city. Here guests can take in superb views of the city and historic palaces, or take a Personal Connections experience joining the locals as they start their day with a morning Aarti (devotion the Gods). Old World meets exotic adventure with sunrise yoga led by an acclaimed Guru and a Hindu art ceremony.
  • Abu Dhabi, UAE (Accommodations at The Emirates Palace Hotel) – From sparkling skyscrapers that rise along the Gulf to the Bedouin camel herds in the surrounding desert, Crystal guests can immerse themselves in the exotic thrills of one of the UAE’s most famous gems. Travelers can live out high-speed dreams with a Formula 1 racing experience at Yas Marina, plus privileged access to Sheikh Zayed Grand Mosque and an exclusive “1001 Arabian Nights” Bedouin camp dinner reception.

Throughout the journey, guests’ every wish will be attended to by Crystal’s own expert crew, destination specialists and concierge. The luxuriously designed aircraft is larger and newer than any global jet tour travel option, appointed with features rarely found in even the most luxurious private jets. The Crystal Exclusive Class seats are designed for maximum personal space and ergonomic comfort, and convert to 180-degree lie-flat beds. The expansive social lounge with stand-up bar and dedicated table seating fosters friendly camaraderie among luxury travelers. Cuisine will be prepared by a dedicated executive chef in two state-of-the-art galleys and paired with an elegant premium wine list. Continue reading

New Mars Survey From National Geographic And Kelton Global Reveals Americans Would Prefer To Leave Behind Both Donald Trump And Kanye West On The Red Planet

Jennifer Lawrence and George Clooney Top List of Celebrities Americans Would Want as Passengers on the Interplanetary Journey

Three out of 10 Americans Dream of Going to Mars with 52 Percent of Millennials More Eager to Jump Planets After the Election

Rocket Man” is Preferred Tune for the Journey; “Star Wars” on Top List of Movies to Kill Time During Six-month-plus Trip; Han Solo is Preferred Pilot; Twinkie Ranks as Choice Snack Food; And Significant Other Tops List of Most Desirable Companion

From Executive Producers Brian Grazer and Ron Howard, National Geographic’s MARS Season Finale Airs Monday, Dec. 19, at 9/8c

It’s out of this world, but massive strides have been taken toward making the maiden manned mission to Mars a legitimate possibility within our lifetimes. Now a new network survey, conducted by Kelton Global and National Geographic, uncovers attitudes toward Martian exploration, whether Americans would ever make a trip to Mars, who and what they’d like to bring along on their journey (and strand there) and what they’d miss most from Earth. National Geographic has brought this prospect to life with the six-part global event series MARS, from executive producers Brian Grazer and Ron Howard; the season finale airs Monday, Dec. 19, at 9/8c.

Of all the planets in our solar system, none has captured our collective imagination like Mars. Follow the first human mission to Mars, set in 2033, as the crew struggles to safely land on and colonize the planet. Tracing the thrilling quest to make Mars home, National Geographic presents a new breed of programming, blending cinema-quality scripted drama set in the future with documentary sequences that features current space-technology pioneers. In the season finale, “Crossroads,” which airs Monday, Dec. 19, at 9/8c, a devastating tragedy on the colony forces everyone on Mars and Earth to question the mission. While Olympus Town tries to persevere, controlling groups back on Earth struggle with the decision of whether to end the mission.

The National Geographic Mars survey commissioned Kelton Global to sample 1,024 nationally representative Americans over the age of 18 with a margin of error of +/- 3.1 percent. The survey was conducted between Dec. 1 and 4, 2016, and used an email invitation and online survey. (Quotas were set to ensure a reliable representation of the U.S. population. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.)

Three in 10 — or approximately 70 million Americans (29%) — admit they’ve given travel to Mars considerable thought, and perhaps unsurprisingly, the majority of those who’d go are Millennials and male.

The recent election has spiked Mars interest with nearly half the survey respondents (44%) prepared to pack their bags:

  • 52 percent of Millennials say the election results sparked their interest in the journey;

  • 43 percent of Generation Xers

  • 38 percent of baby boomers– all cite the recent US election as a reason to go.

Continuing on the election theme, nearly half (46%) are eager to leave behind Donald Trump on the lonely, hostile Red Planet, and more than a third (35%) agree that his opponent Hillary Clinton should join him.

Suffice it to say that barely anyone would want to colonize Mars with Kim Kardashian (10%), and even less (4%) prefer her husband, Kanye West, but Americans would be eager to ditch them in space along with the president-elect and former secretary of state.

Asked which celebrity they’d happily take on the journey, Americans are divided with more than two in 10 (22%) opting for Jennifer Lawrence and slightly fewer (18%) taking George Clooney (both of whom have been in space films). Here’s a further breakdown of all things Mars:

Making the Move

  • Because passage to Mars is no ordinary vacation, nearly all Americans (95%) insist on bringing along family. If given the choice of one companion, nearly half (48%) said they’d prefer to achieve liftoff with their significant others.

  • The survey reveals that nearly two-thirds (66%) of Americans would prefer to step foot on the Red Planet before Martians infiltrate our world.

  • Sixty percent responded that they would rather be the first human on Mars than the last human on Earth. This finding could also explain why humans, by nature, have always been exploratory, why we discovered our “New World” in America centuries ago, why we went to the moon and why we yearn to unearth what’s life is like on Mars and beyond.

You’re Not Solo with Han Solo

  • Martian travelers need a good old reliable co-pilot, and who better to guide the ship than someone from the “Star Wars” universe? Nearly half would nab Han Solo (44%), and almost a third (31%) would choose his brother-in-law Luke Skywalker.

  • Star Wars” is so relatable that approximately half of America (48%) would watch the “Star Wars” films on repeat on their trip to Mars; these movies are preferred over any other sci-fi movie, including “Star Trek” (36%) and “WALL-E” (30%).

Martian Sundries

  • Traveling six to nine months to the fourth planet from the sun would be more bearable with sundries, including favorite nostalgic snacks from our early days in space travel.

  • Most voyagers would opt to sink their teeth into the classic Twinkie (30%) with just as many (29%) snacking on the eponymous Mars Bar. Dippin’ Dots (24%) are appetizing, especially among Millennials who grew up with this cool alternative to ice cream.

Rocket Man” and Other Tunes

  • Space travelers require snacks, but they also want to stuff their suitcases with a favorite book (22%) and wouldn’t want to take flight without their favorite tunes (23%).

  • In fact, when asked to choose one Martian theme song, most prefer a classic number: nearly half of America (44%) would “burn out his fuse up there alone” with Sir Elton John’s “Rocket Man.”

  • The legendary “StarmanDavid Bowie split the vote but maintained second and third choices for “Space Oddity” (17%) and “Life on Mars” (16%), respectively.

  • Click HERE for the Spotify list of America’s Martian theme songs.

Continue reading