On th eve of the 2016 edition of Art Basel Miami Beach, Tiffany & Co. will present the first of a five-part video series on contemporary art entitled New Ways of Seeing with each remaining video to be released in one-month intervals. Tiffany & Co. commissioned cultural leaders to script videos and examine different compelling art-related topics and is proud to highlight these critics and curators who push the boundaries of convention.
Tiffany & Co. has a long history of supporting the arts, guided by the belief that a successful company has a responsibility to the greater community. Tiffany’s legacy with the arts dates back to its founder, Charles Lewis Tiffany, an original trustee of The Metropolitan Museum of Art, and his son Louis Comfort Tiffany, a pioneering designer and jeweler of the American Art Nouveau movement. Tiffany continues its commitment to arts and culture with its support of the Whitney Museum of American Art in New York and its sponsorship of the next three Whitney Biennials through 2021.
The overarching concept for the videos was inspired by the 1972 BBC television series and book entitled Ways of Seeing, which uniquely examined how we look at art and the meaning of imagery through the context in which we view it. Tiffany & Co. has contemporized this discussion and tapped American art critic Jerry Saltz to write and star in the first episode. Saltz titled his three- and-a-half minute video “Art Contains Multitudes;” and it features the renowned critic engaging in insightful yet playful conversation with three contemporary artists. Portrait painter Kehinde Wiley shares his thoughts on how artists can revolutionize perception while artist Shantell Martin describes the simplicity behind her process. Irish artist Oliver Jeffers acknowledges the fine line between creation and destruction.
“The new film series explores how the role of art has evolved alongside our lives, and ideas in the digital world that reflect how we consume information and record our creativity today,” said Frederic Cumenal, Chief Executive Officer, Tiffany & Co. The next episode of New Ways of Seeing is written by performance artist Miranda July and takes a closer look at the debate around what exactly constitutes art.
Tiffany is the internationally renowned jeweler founded in New York in 1837. Through its subsidiaries, Tiffany & Co. manufactures products and operates TIFFANY & CO. retail stores worldwide, and also engages in direct selling through Internet, catalog and business gift operations. For additional information, please visit Tiffany.com
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