For The Distinctive Art Deco Hotel, A New Era Begins After 90 Years Of Moving History
Extending the reach of Sheraton Grand, a new premium classification for the brand, the Sheraton Hotels & Resorts (a brand of Marriott International) has launched the Sheraton Grand London Park Lane after a several million pounds extensive renovation and redesign of the 303 rooms. The comprehensive renovation also comprised of work on the public spaces, including the famous The Palm Lounge Court, the Ballroom* and the opulent foyer Silver Gallery.
The interior architects of MKV Design are responsible for the extensive renovation project, in collaboration with the Sheraton Global Designteam, combining the history of the building and its impressive location opposite the Green Park with modern, stylish elements and details. The profound renovation was followed by the redesign to the Sheraton Grand, the premium classification of the Sheraton brand for hotels characterized by particularly attractive locations, exclusive design, excellent service and outstanding customer experiences. The Sheraton Grand London Park Lane is the first hotel in London to meet this exquisite portfolio of currently 35 Sheraton Hotels worldwide.
“As one of the global travel hubs, London is a crucial market for Sheraton, the internationally most widely-used brand of Marriott International. That’s why we should be one of our flagships, “said McGuinness, senior vice president and global brand leader for Sheraton Hotels and Resorts. “The Sheraton Grand Park Lane London and its extravagant refurbishment gives the Sheraton brand a very special glow and serves as a great model for the transformation we are striving for the brand.“Since its heyday as the first choice for personalities of society, public life and the aristocracy, the Sheraton Grand London Park Lane has maintained the tradition of bringing people together in the heart of the Mayfair District. The design concept builds on the Art Deco heritage and this social influence, creating a wealth of spaces and an interior in which business and leisure can be easily combined. The 303 rooms have been completely redesigned in an elegant and luxurious style, breathing the spirit of Art Deco. 43 newly created Sheraton Club rooms and suites offer exclusive access to the Sheraton® Club Lounge, a private retreat where guests can enjoy breakfast, drinks and snacks during the day, as well as an afternoon tea in the style of The Palm Court , While in the evening, a varied selection of drinks and canapés are offered. For business travelers, this category also includes the use of a private conference room in the Sheraton® Club Lounge, which can accommodate up to eight people.
The 21 suites of the hotel have been redesigned in such a way that the indoor space is optimally utilized and the view outside on the laubbowers of the Green Park can be enjoyed to the fullest. Many suites can now be connected to neighboring suites, so that large families and groups can get enough space. The Grand Suite of the hotel is a commitment to luxury and opulence and includes a representative entrance area, a master bedroom with en-suite bathroom, as well as various living and dining areas. The rooms are interconnected with double-width sliding doors, so the Grand Suite can be opened to a single spacious room.
“The new design of the Sheraton Grand London Park Lane marks a milestone for Sheraton in the United Kingdom,” says Even Frydenberg, Chief Operations and Franchise Support Officer Europe, Marriott International. “Thanks to a successful collaboration with Sir Richard Sutton Limited, this newly refurbished hotel represents the grand category of the brand and is a strategically immensely important home for the Sheraton portfolio.”
The renovation brought forth modern meeting places for city dwellers and world travelers alike. The prestigious The Palm Court Lounge, with its elegant furnishings and a magnificent stained glass roof, is the perfect backdrop for meetings in an aesthetic and lively atmosphere. Following the tradition of the Grand Hotel lounges of the 1920s and 30s, here breakfast, afternoon tea, dinner and cocktails, a special menu called serving and Paired , Sheratons creative culinary offerings, the small dishes and delicious bar snacks excellently combined with premium wines and local craft beers.
In the authentic Italian restaurant Mercante*, fresh, seasonal dishes are served. A fast businesslunch is guaranteed thanks to its own menu on the workdays, while a typical Italian Prosecco brunch makes the ever popular Gourmettrend live in its own way. As a more traditional Angbeot, the Bar Smith & Whistle*, with the 1920s’ cocktails and craft beers, offers small, delicate dishes, which visitors from both the city and hotel guests would like to share. If you like to dine under the open air or enjoy a drink, the restaurant Mercante and bar Smith & Whistle are the right place.
“As a hotelier, we are delighted to be working with Sheraton Hotels & Resorts on this two-year project to restore this icon at Piccadilly,” said Christopher Lacey, Managing Director, Sir Richard Sutton Limited.
Whether it’s a unique party venue you’re searching for or a more intimate setting in which to host your festive celebration, Sheraton Grand London Park Lane offers Christmas party packages with a luxurious selection of event spaces to celebrate which can be specially tailored to create your perfect winter wonderland right here in London.
The Sheraton Grand London Park Lane can be booked from 249 British pounds in the Classic Room. For more information and booking options under www.sheratonparklane.com.
*MERCANTE: Open for breakfast, lunch and dinner, Mercante is the perfect space for bringing friends and family together, with a large indoor dining room and south-facing terrace to accommodate all types of occasion – from an intimate dinner date to a large celebration. The menu will change regularly to reflect everyday market food and “Per Oggi”.
The menu has been created by Head Chef Davide D’ignazio, a young talent who is drawing on his experience in some of the best Michelin-starred Roman kitchens (Open Collona and All’Oro Restaurant) and his stage at Two-Michelin starred The Ledbury, to produce dishes that elevate the fantastic produce of his home country. Using his creative flair and knowledge, he has brought together a range of dishes that represent Italy as a whole, with different regions being pulled together in one kitchen.
*SMITH & WHISTLE: Mayfair’s local, Smith & Whistle takes inspiration from the fictional story of Detective Inspector Smith and his pursuit of legendary high-class criminal Mr.Whistle. Smith & Whistle will serve modern food inspired by the classics, offering individual and sharing jars made from the finest seasonal ingredients that have been specially sourced by our chefs from a range of regions in the British Isles.
*THE BALLROOM AT SHERATON GRAND LONDON PARK LANE: Immerse yourself in the magic of our 11,000-square-foot ballroom. With a separate dedicated entrance, this Grade II listed ballroom is one of London’s finest examples of Art Deco architecture, and includes the use of the Silver Gallery, balcony, staffed cloakroom and ballroom foyer spread over three floors. Welcome up to 500 guests for dinner and dancing, or 1,200 for a cocktail reception, with a sprung maple dance floor and built-in stage to make your wedding or gala event complete.
Sheraton Hotels & Resorts allows guests always something new to discover and relax at the same time – in more than 440 hotels in over 72 countries. Recently, the concept was Sheraton in 2020 initiated a comprehensive 10-point plan, which was designed to establish the brand as a top choice among travelers worldwide. The new marketing campaign, “Do not need no deeds,” brings Sheraton’s ongoing improvements to the customer experience, new products and partnerships, and a renewed focus on service quality. The implementation of Sheraton 2020 is in full swing, including the establishment of Paired – a new imaginative lobby and bar menu, the most extensive SPG promotion in the brand history and the launch of Sheraton Grand, a new premium classification, the exceptional Sheraton Hotels and Resorts. For further information www.sheraton.com or @sheratonhotels on Twitter and Instagram and under www.facebook.com/Sheraton
Marriott International Inc. is the largest hotel company in the world with more than 5,700 stores in over 110 countries. The portfolio includes powered directly and franchised hotels and licensed timeshare facilities under the roof 30 leading brands: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, eDition® , JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien ®, Renaissance ® hotels, Sheraton ®, Delta hotels by Marriott SM , Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® hotels, Tribute Design Hotels ™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, Aloft®, Element®, Moxy Hotels® and Protea hotels by Marriott. the company also owns the award-winning Marriott Rewards® bonus program including the Ritz-Carlton Rewards® and Starwood Preferred Guest®. The group headquarters is located in Bethesda, Maryland / USA. For more information about Marriott International and reservations: www.marriott.de .
All Images courtesy of The Sheraton Grand London Park Lane Hotel, unless otherwise specified.