For The Second Year In A Row, Zappos.Com Will Sponsor Free Pet Adoptions From Black Friday Through Cyber Monday
Every day across the United States, 9,000 animals are euthanized simply because they don’t have a place to call home. Zappos.com, the online retailer known for its exceptional customer service, announced it will, for a second year in a row, work with Best Friends Animal Society to sponsor pet adoptions this holiday season.
Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters. A leader in the no-kill movement, Best Friends runs the nation’s largest no-kill sanctuary for companion animals, adoption centers and spay and neuter facilities in Los Angeles and Salt Lake City as well as lifesaving programs in Atlanta and New York City along with partnership with more than 1,600 rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million.
It is Zappos’ and Best Friends’ goal to see 9,000 dogs and cats adopted between Friday, November 25 and Monday, November 28. During one of the busiest shopping times of the year, Zappos encourages its customers—and other intestested parties–to spread holiday cheer and take the time to make a difference in the life of an animal by providing a dog or cat with a forever home. More than 115 shelters, rescues and humane organizations across the United States will participate in the initiative, allowing customers nationwide the opportunity to save a furry friend this holiday season.*
Beginning on Black Friday and continuing through Cyber Monday, customers will have the opportunity to adopt a dog or cat through the Zappos.com Pawlidayz Initiative and the company has pledged to donate a total of $1.25 million to Best Friends Animal Society.
“Zappos is excited to work with Best Friends Animal Society for a second year this holiday season,” said Steven Bautista, Karma Kommando at Zappos.com. “Thousands of dogs and cats are in need of loving homes and we want to give all of our customers the ability to make a difference in their lives.”
“We’re excited to partner with Zappos for the second year in a row on this holiday promotion,” said Gregory Castle, co-founder and CEO of Best Friends Animal Society. “Every animal that finds a permanent loving home helps us to get one step closer to Save Them All.”
By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All®.
Zappos will also work with several animal-loving celebrities to drive further awareness of the initiative, including Cesar Millan and Wynonna Judd. Online influencers will also share the news over their digital channels in an effort to bring greater attention to the charitable initiative.
“I am excited to be part of the pack that Zappos has created for the Pawlidayz adoption drive. Anytime humans come together to help animals, amazing things happen,” said Millan, star of Dog Nation. “This holiday, we will help thousands of animals find new homes, and this is a great example of coming together as a pack to help animals in need.”
To follow the adoption excitement, search #Pawlidayz on Facebook, Twitter and Instagram. To adopt an animal this holiday season or learn more about the campaign, please visit Zappos.com/Pets. To learn more about Best Friends Animal Society or make a donation, please visit www.BestFriends.org. To learn more about Zappos and the company’s new loyalty program, Zappos Rewards, please visit http://www.zappos.com/.
*Adoption benefits will be available nationwide, but active Zappos promotion is limited to Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia and Wisconsin.