Marc Jacobs Beauty has revealed the new face of the brand for the Spring 2017 Collection Campaign, Kaia Gerber (daughter of supermodel Cindy Crawford and lifestyle entrepreneur Randy Gerber), in the first official campaign images. The campaign, shot by David Sims, styled by Katie Grand, with makeup by Diane Kendal, hair by Guido Paolo and nails by Jin Soon Choi will appear in print, outdoor and digital campaigns for the prestige beauty brand.
“We’ve been really fortunate to have had incredible women represent Marc Jacobs beauty — from Edie Campbell to Jessica Lange — and are excited to add Kaia Gerber to that list. shooting her for the beauty campaign was fantastic in every way – her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree,” states the designer.
In the first image, Kaia wears the new HIGHLINER MATTE GEL EYE CRAYON EYELINER IN WHIRL(POOL) and O!MEGA LASH VOLUMIZING MASCARA IN PEACOCK, which are a part of the new Spring 2017 Collection launching in January 2017.
In the second image, Kaia wears the new LE MARC LIQUID LIP CRÈME IN SLOW BURN, also part of the new Spring 2017 Collection launching in January 2017, but you can be among the first to score this incredible new long-wear lip formula on one day only – Cyber Monday (11/28) – on sephora.com.
“Working with Marc is always incredibly inspiring, his energy is contagious and this shoot for the new Marc Jacobs Beauty Spring 2017 Collection was no different. Marc wanted to do a youthful bold graphic look to feature all the beautiful new eye colors in the collection. the combination of the vibrant mascara and highliner together was perfect for Kaia’s natural beauty and poise. i created a strong graphic shape with the Highliner Matte Gel Eye Crayon Eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. i chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun,” says Diane Kendal
the new Spring 2017 Marc Jacobs Beauty Collection will be available at Sephora stores worldwide, select Marc Jacobs stores, Neiman Marcus, Bergdorf Goodman, Harrods, John Lewis and marcjacobsbeauty.com.