Eleven James has introduced an extensive collection of the most desirable women’s timepieces on the market. Founded in January 2014, Eleven James launched with luxury men’s and unisex timepieces and provides members with unmatched access to an incredibly diverse collection of watch brands and styles at a fraction of the cost to purchase a single one, aligning with consumer behavior that increasingly prioritizes access and experiences over ownership. Whether a member wishes to test-drive a watch before making a purchase, likes to change up their style seasonally, or wants to revitalize their existing collection, an Eleven James membership can be personalized to suit virtually every desire.
In response to both existing demand and cultural and style trends, the company has now expanded its offering to include women’s timepieces. Despite the growing presence of “smart” devices for athletics and other specific use cases, luxury watches remain one of the most personal and curated elements of fashion-conscious men’s and women’s wardrobes.
The Women’s Collection – which can be viewed here: www.elevenjames.com/collection/women – includes watches from Rolex, Cartier, Bäume and Mercier, and more, starting at $149 a month. Women’s Collection memberships are available now for pre-sale, with initial watch rotations to commence in January 2017. The announcement was made by Randy Brandoff, Founder & CEO of Eleven James.
“I am thrilled to announce the launch of Eleven James’ Women’s Collection,” said Brandoff. “Since our inception almost three years ago, we’ve received enormous demand for women’s watches, and an extended offering of unisex watches. Doubling the audience for the Eleven James member experience is extremely exciting, and the expansion of the Eleven James community will provide enhanced selection, service, and enjoyment for all.“
As a well-respected entrepreneur in the luxury market, Brandoff started Eleven James in 2013 following his tenure as Chief Marketing Officer of NetJets, a Berkshire Hathaway company, where he served since the NetJets acquisition of Marquis Jet in 2010. As the first employee of Marquis Jet in 2001, Brandoff co- created the marketing and business development departments that drove $4 billion in sales and 80 percent customer retention, helping to grow the company to become the premiere private jet card company in the world. Brandoff also helped to launch Tequila Avion, a leading spirits brand made popular by the HBO series “Entourage,” where he was a co-founder and principal prior to the Company’s sale to Pernod Ricard in 2014.
Beyond watches, Eleven James members enjoy access to both world-class service and complimentary benefits from a range of Eleven James’ partners in the travel, fashion, hospitality, and spirits industries. An Eleven James membership makes a remarkable gift and a memorable shared experience for couples, friends, and co-workers alike.
For further information on individual and corporate membership options, please visit www.ElevenJames.com or call 855-ELEVEN-J (855-353-8365).