Adrianna Papell, the brand that prides itself on making every moment and every woman feel special, is excited to announce an all new bridal collection licensed through special occasion dress manufacturer, House of Wu. The Adrianna Papell Platinum Collection will combine the elegance, sophistication, and exclusivity of Adrianna Papell with the reputation of House of Wu. Beginning in Spring 2017, brides worldwide will be thrilled to discover Adrianna Papell Platinum—a brand she has trusted for many other milestone occasions—as an option for her wedding day.
For 37 years, the Adrianna Papell Group has focused on a single mission: to make every woman feel beautiful. With an artisanal attention to detail, the Adrianna Papell collections are known for an elegance and flair that empowers women of all ages and silhouettes to feel their very best. Over the years, the Adrianna Papell Group has expanded its business across 15 countries through various channels, including free standing stores globally, and is fast growing its brand recognition in other apparel and fashion categories.
Jaynee Berkman, Adrianna Papell’s President and Chief Merchandising Officer, states, “We are excited about this opportunity to expand our product line to include true bridal gowns and reach this new channel of distribution. Brides brought us into the wedding business 2 years ago by wearing our evening dresses as bridesmaid, destination wedding, rehearsal dinner and reception dresses.”
House of Wu is renowned as the company that retailers worldwide trust for superior design, on-time performance, and retailer profitability. The House of Wu has paved its way in the bridal and formal wear industry for over two decades, standing behind their vision and brand tagline of providing “a dress for every dream“.
“I am excited to have this opportunity to partner with the designers of Adrianna Papell to develop this romantic styling of wedding gowns,” said Wen Wu, House of Wu’s President.
“House of Wu has developed retail partnerships which span over 26 years, and wedding salons trust them for their service and quality. We couldn’t ask for a better company to exclusively distribute this collection to their retail partners,” said Berkman.
The new collection can be seen at AdriannaPapellPlatinum.com