Carhartt Launches Fall Hunting Wear Campaign

All-New Big Game And Upland Field Hunt Gear Designed For A Higher Purpose

Carhartt, America’s premium workwear brand since 1889, announced the #HuntYourLegacy campaign, which is all about measuring hunting success through building a legacy for generations to come. Introducing Carhartt‘s high-performance Buckfield and Upland Field hunting gear built with “a higher purpose for those who believe that making memories, forging bonds and sharing wisdom is the essence of the great tradition of hunting”.Carhartt Logo

Dating back to the launch of our Super Dux hunting line in 1930, hardworking people have taken Carhartt into the woods for over a century and we believe that hunting is about the preparation, shared wisdom and the legacy that is passed down from generation to generation,” said Tony Ambroza, senior vice president of marketing at Carhartt. “Keeping traditions alive and sharing them with those you love and with those you love to hunt with is what the experience in the rugged outdoors is all about.

Established in 1889, Carhartt is legendary for its premium workwear designed to withstand even the toughest job sites and rugged corners of the Earth. In 1930, Carhartt manufactured its very first line of hunt-specific gear, since then, Carhartt has continued to launch gear built for the rugged outdoors.

Built on the conviction that every hunt is once in a lifetime, the Carhartt Buckfield and Upland Field Hunting Collections are designed to tackle every rugged corner of the great outdoors.

The Buckfield Collection

Made from a lightweight softshell fabric with Carhartt’s signature Rain Defender® durable water repellent technology, the Buckfield jacket and pant in Realtree Xtra® camouflage is stealthy, soft and tough with its inherent dislike of water and wind.maxresdefault-1

Buckfield Jacket

  • 9.75-ounce, 100 percent polyester
  • Rain Defender® durable water repellent
  • Underarm panels for ease of movement
  • Zip-trough mock neck with detachable hood
  • Chest map pocket with magnetic closure; two lower-pockets

Buckfield Pant

  • 9.75-ounce, 100 percent polyester
  • Rain Defender® durable water repellent
  • Sits at waist with relaxed seat and thigh
  • Ankle to knee leg zippers with storm flap
  • Partial elastic waistband with hook-and-loop side adjusters

The Upland Field Collection

Made from Carhartt’s nylon Carstrong® fabric and Rain Defender® durable water repellent technology, the Upland Field Collection offers the comfort stretch from Carhartt’s signature Quick Duck® cotton-poly canvas while offering the durability and protection you need for the long bird hunt.

Upland Field Jacket and Upland Field Vest

  • 8.5-ounce, Quick Duck® cotton-poly canvas
  • Rain Defender® durable water repellent
  • Nylon Carstrong® lightly padded shooting shoulder
  • Front loading game back pocket big enough for three small game animals with side-entry lower patch pockets
  • Back clean-out system with two back water bottle pockets

Upland Field Shirt

  • 8.5-ounce, Quick Duck® cotton-poly canvas
  • Rain Defender® durable water repellent
  • Double-front, quilted blaze orange nylon recoil pads at shoulders
  • Two welted mesh-lined pockets at chest with zipper closure
  • Mesh-vented back yoke
  • Tucks at elbow for added sleeve articulation
  • Two-button adjustable cuffs with extended plackets

Upland Field Pant

  • 8.5-ounce, cotton-poly canvas
  • Rain Defender® durable water repellent
  • Sits at waist, relaxed seat and thigh, straight leg opening
  • Comfortable gusseted crotch
  • Durable Carstrong® full chap front and back half leg for extra durability
  • Right-leg secured cell phone pocket

Carhartt knows that passing tradition to the next generation is the best thing to aim for regardless of the outcome of the hunt,” Ambroza further adds. “This fall’s new hunt gear was designed with the same purpose-built convictions that our consumers know and trust in their workwear and we look forward to being a part of their hunting traditions and legacies for many years to come.

Carhartt’s hunt gear is available on and at participating Gander Mountain and Field & Stream retailers.