Toy Retailer Kicks Off November with a Series of Services as the Destination for Gift-Givers to Check Off Kids’ Holiday Wish Lists
Shoppers should get their walking shoes ready. Right on the heels of the company’s Great Big Toys”R”Us Book of Awesome catalog, which offers hundreds of deals valid through November 19, Toys”R”Us® announced it has begun preparations for Thanksgiving Weekend. Its stores nationwide will open at 5pm (local time) on Thursday, November 24 and remain open through 11pm on Friday, November 25 for 30 hours of continuous shopping*. Readying the stores to offer doorbuster savings on the season’s must-have toys, Toys”R”Us has hired thousands of helpful elves to begin stocking the shelves.
“Our customers have voted at the doors year after year, and they continue to want the option to get an early start on their holiday shopping lists,” said Joe Venezia, Executive Vice President, Global Store Operations, Toys”R”Us, Inc. “The good news is that we’re not only focused on delivering a Thanksgiving Weekend filled with deals and doorbusters, but we’ll be giving shoppers an entire month of can’t miss sales and services.“
Before the turkeys are purchased, circulars circled and Black Friday strategies planned, Toys”R”Us is rolling out various in-store services to make for a very merry November.
Front-of-Store G.P.S. Navigators Help Gift-Givers WIN November
Shoppers unsure of the difference between a Hatchimal and a Brightling need look no further than the dedicated “G.P.S. Navigator” – or, Gurus for Play Stuff – stationed at the front of Toys”R”Us stores nationwide on Saturdays and Sundays in November. And beginning Thanksgiving evening, these dedicated toy experts will amp up their presence in-store, continuing on Fridays, Saturdays, Sundays and during peak traffic periods throughout the holiday season. Donning holly-jolly red shirts, these toy experts boast an in-depth knowledge of top Skylanders® figures, popular licensed properties and must-have baby dolls (yes, the ones that wet themselves), and are ready to help customers navigate the toy aisles with ease.
Mapping Out a Speedy Shopping Strategy
For those moments when time is of the essence, Toys”R”Us is helping ensure shoppers receive quick and precise directions to the aisles and shelves they need. Gift-givers on a mission – with a wish list in-hand (or on their mobile device, at least) – can quickly locate items by referencing the large, dynamic maps located at the front of each store, or by visiting Toysrus.com/Guide, where they can search for a specific product by name and identify its exact location within their local Toys”R”Us store.
Plus, Toys”R”Us stores will offer a dedicated “Express Checkout Lane” for gift-givers purchasing four items or less between Thursday, November 24 and Christmas Eve, to help ensure a speedy and efficient visit from entrance to exit.
Free Services Are Key During the Season of Joy
It’s all about providing value whenever, wherever and however customers choose to shop with Toys”R”Us this holiday season. Those looking to stretch their dollar a little further can enjoy Free Store Pickup when they buy online from home or on the go, Free Layaway to make smaller payments over time with the added benefit of hiding Santa’s gifts elsewhere, and Free Shipping for online purchases of $19 or more**.
Plus, now is the time to take advantage of the company’s recently relaunched Price Match Guarantee. While not available on Thanksgiving through Cyber Monday, this program helps remove any doubt for customers that they are getting the products they want at a competitive price***.
*Toys”R”Us stores nationwide will open at 5pm on Thursday, November 24 and remain open until 11pm on Friday, November 25, except for stores in Paramus, NJ, which will open on Thanksgiving from 5 – 11pm and will reopen on Friday, November 25 at 7am, and stores in Watchung, NJ, which will open on Thanksgiving from 5 – 9pm and will reopen Friday, November 25 from 12am – 11pm. Select stores in Maine, Massachusetts, Rhode Island and Puerto Rico will also have varying store open times. All store hours can be found online at www.Toysrus.com/BlackFridayStoreHours.
***Price Match Guarantee applies to these retailers and their e-commerce websites: Amazon, Baby Depot, Barnes & Noble, Best Buy, buybuy BABY, diapers.com, Fred Meyer, GameStop, Hobby Lobby, JCPenney, Kmart, Kohl’s, LEGO, Macy’s, Meijer, Michael’s, Sears, Target, Walmart and YoYo.com. Visit www.Toysrus.com/PriceMatch for more information.