Tourneau Turns Back The Clocks For Daylight Saving Time

Tourneau‘s ‘Watch Doctor’ Terry Irby provides watch maintenance tips for fall Daylight Saving Time

Tourneau will begin preparing for Daylight Saving Time on Friday, November 4th. Tourneau watch professionals across the country will take on the arduous task of updating more than 100,000 timepieces from the over 100 brands carried by the retailer, prior to the end of Daylight Saving Time at 2 a.m. on Sunday, November 6th.

Tourneau, the largest luxury watch retailer in the United States, was established in 1900. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines. In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.

Tourneau Time Machine

Tourneau, the world’s leading watch retailer (PRNewsFoto-Tourneau)

Tourneau invites the media, watch owners and enthusiasts to visit any of the more than 30 store locations nationwide to witness the detailed process. In addition, to celebrate the semi-annual time change Tourneau will be offering watch owners a complimentary time reset and polish in-store, as well as a signature five-point check to ensure proper functionality.Tourneau Since 1900 Logo

Many valuable timepieces require expert knowledge to reset the time, especially the more complicated watches which require professional care and maintenance. Terry Irby, Tourneau’s “Watch Doctor” and Vice President of Technical Service, recommends using Daylight Saving as a reminder on the importance of watch maintenance. The following tips from Terry can help watch owners keep their watches in top shape all year round:

  • The resetting of a watch should never be done on the wrist. Always take the watch off so as not to break the stem.
  • Never change the calendar with the quick set between 9:00 PM and 3:00 AM. During this time, the watch gears are engaged to change the calendar, so changing the time can easily cause breakage.
  • They recommend coming into any of Tourneau’s stores for a time reset, especially for complicated watches and perpetual movements that have a higher chance of breakage while changing the time.
  • They also recommend bringing your watch in to Tourneau to have it demagnetized. With all of the technology around us, a magnetic field can throw off a watch’s timekeeping – causing a watch to run erratic.

Daylight Saving Time is an opportunity for everyone at Tourneau to demonstrate our unparalleled commitment to best-in-class service, as stores across the country come together to reset thousands of timepieces and provide expert watch care for our valued customers,” says Ira Melnitsky, CEO of Tourneau.

To find a local Tourneau store, shop the extensive selection of new and Certified Pre-Owned timepieces, or to learn more about watch maintenance visit