Latina magazine— the first in its space and the number one destination for the 35 million acculturated, second and third generation American Latinas—celebrates 20 years with a look back at the progress Latinas have made in Hollywood over the past two decades.
The magazine celebrates it’s platinum anniversary with a cover of the most influential Latinas (Jennifer Lopez, Salma Hayek, Gloria Estefan, Christina Aguilera, and Sophia Vergara, among others) that combined creates a photomosaic of the legendary Selena Quintanilla (www.latina.com/20years).
“We chose Selena because, unlike other Latino stars who at the time made it big by modifying their names and ‘passing’ as white, Selena turned to her culture first, rediscovering her roots to find her voice,” said Latina Editorial Director Robyn Moreno. “And through her voice, American Latinas found theirs and learned they didn’t need to change to make it big.”
The thought bomb of Christy Haubegger, Latina became a pioneering force for Latinas underserved by the general market and Spanish language media. Latinas were, for the most part, invisible to mainstream culture during most of the 80s and 90s. For the past two decades, Latina has played a central role in helping readers connect to their culture, while also helping shape and launch the careers of some of the biggest Latina stars.
Through the help of Latina’s covers, J.Lo became a queen, Christina Aguilera crossed over, and Selma Hayek gained A-list status and was the first Latina to be nominated for an Academy Award for Best Actress in a Leading Role.
In the words of some of Latina’s most influential celebrity cover interviews on the progress Latinas have made in the past 20 years:
“When Hollywood starts considering me for roles where ethnic background doesn’t matter, that’s an even bigger step in the right direction for me.” – Jennifer Lopez (Summer 1996)
“A lot of my fans are young girls, and they go ‘You’re someone young Latin girls can look up to’ because there really aren’t many.” – Christina Aguilera (December 1999)
“I want to empower young women like me to fulfill their dreams. I hope I can inspire somebody to get focused on what they want out of life instead of just taking what’s given to them.” – Jessica Alba (March 2008)