Latina Magazine Celebrates 20 Years of Progress in Hollywood with Platinum Anniversary Issue

Latina magazine— the first in its space and the number one destination for the 35 million acculturated, second and third generation American Latinas—celebrates 20 years with a look back at the progress Latinas have made in Hollywood over the past two decades.

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Latina Magazine celebrates its platinum anniversary with a photomosaic of the legendary Selena Quintanilla

The magazine celebrates it’s platinum anniversary with a cover of the most influential Latinas (Jennifer Lopez, Salma Hayek, Gloria Estefan, Christina Aguilera, and Sophia Vergara, among others) that combined creates a photomosaic of the legendary Selena Quintanilla (www.latina.com/20years).

We chose Selena because, unlike other Latino stars who at the time made it big by modifying their names and ‘passing’ as white, Selena turned to her culture first, rediscovering her roots to find her voice,” said Latina Editorial Director Robyn Moreno. “And through her voice, American Latinas found theirs and learned they didn’t need to change to make it big.”

The thought bomb of Christy Haubegger, Latina became a pioneering force for Latinas underserved by the general market and Spanish language media. Latinas were, for the most part, invisible to mainstream culture during most of the 80s and 90s. For the past two decades, Latina has played a central role in helping readers connect to their culture, while also helping shape and launch the careers of some of the biggest Latina stars.

Through the help of Latina’s covers, J.Lo became a queen, Christina Aguilera crossed over, and Selma Hayek gained A-list status and was the first Latina to be nominated for an Academy Award for Best Actress in a Leading Role.

In the words of some of Latina’s most influential celebrity cover interviews on the progress Latinas have made in the past 20 years:

When Hollywood starts considering me for roles where ethnic background doesn’t matter, that’s an even bigger step in the right direction for me.” – Jennifer Lopez (Summer 1996)

A lot of my fans are young girls, and they go ‘You’re someone young Latin girls can look up to’ because there really aren’t many.” – Christina Aguilera (December 1999)

I want to empower young women like me to fulfill their dreams. I hope I can inspire somebody to get focused on what they want out of life instead of just taking what’s given to them.” – Jessica Alba (March 2008)

Mikimoto and Rokkan “Explore The Original” in New Digital Campaign

Mikimoto Was One Of The First Japanese Brands To Expand Into International Markets, With Boutiques Now Open Across The United States, United Kingdom, France, Singapore, And China, Among Many Other Countries.

Mikimoto, the world-renowned jeweler known for pioneering the art and science of pearl culturing, in partnership with its Digital Agency of Record (AOR), Rokkan, announces a new digital campaign aimed to change the world’s perception of pearls. Led by a series of highly stylized films, “Explore The Original” launches in the United States today with support through paid social.2010-mikimoto-official-text-logo

The “Explore The Original” campaign is comprised of four films (You can view the first campaign video here), all produced by Rokkan, including three 15-second films set in New York, Paris and Tokyo, and one long-form film that ties all three locations together. In these films, we learn that the Mikimoto Woman is surprisingly different from who we expect a pearl wearer to be—there’s no cashmere twinset in sight. But just like she doesn’t conform to expectations, she doesn’t wear her pearls in the traditional way.

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In the second film, “The Mikimoto Woman” is captured in real moments, her allure building as she’s portrayed in a range of scenarios, from the cosmopolitan and kinetic to the personal and romantic. The pearls she wears seem inseparable from the woman herself— perfectly suited for the lifestyle of luxury, beauty, and grace that she cultivates. South Sea and Akoya cultured pearls are featured throughout and complimented by one-of-a-kind sapphire and diamond jewelry.

With 123 years of history, the Mikimoto name has become synonymous with cultured pearls and is a symbol of Japanese culture throughout the world. With this new campaign, Mikimoto intends to celebrate the evolving Mikimoto Woman and showcase the difference between owning and being a treasure.home_hero_2

Mikimoto is recognized as the world leader and foremost producer of the finest quality cultured pearl jewelry. Company founder Kokichi Mikimoto was the first person to develop a technique for the cultivation of pearls in 1893, which is still in use today. The company is internationally recognized for its product design, superior craftsmanship and strict quality control. Mikimoto‘s American retail stores are located on Fifth Avenue, New York; Beverly Wilshire, Beverly Hills; South Coast Plaza, Costa Mesa and The Shops at Crystals, Las Vegas. Mikimoto is also sold at select fine jewelers nationwide. International locations include Tokyo; New Bond Street, London; Place Vendome, Paris; and Hong Kong.

The Mikimoto pearl necklace has become an iconic symbol of luxury around the world,” said Yugo Tsukikawa, Senior Vice President (SVP), Marketing and Brand Strategy, Mikimoto (America). “We wanted this campaign to pay tribute to what Mikimoto’s pearls have always meant to our consumer, while also exploring what Mikimoto can evolve to mean in her life.” Continue reading

Tourneau Turns Back The Clocks For Daylight Saving Time

Tourneau‘s ‘Watch Doctor’ Terry Irby provides watch maintenance tips for fall Daylight Saving Time

Tourneau will begin preparing for Daylight Saving Time on Friday, November 4th. Tourneau watch professionals across the country will take on the arduous task of updating more than 100,000 timepieces from the over 100 brands carried by the retailer, prior to the end of Daylight Saving Time at 2 a.m. on Sunday, November 6th.

Tourneau, the largest luxury watch retailer in the United States, was established in 1900. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines. In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.

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Tourneau, the world’s leading watch retailer (PRNewsFoto-Tourneau)

Tourneau invites the media, watch owners and enthusiasts to visit any of the more than 30 store locations nationwide to witness the detailed process. In addition, to celebrate the semi-annual time change Tourneau will be offering watch owners a complimentary time reset and polish in-store, as well as a signature five-point check to ensure proper functionality.Tourneau Since 1900 Logo

Many valuable timepieces require expert knowledge to reset the time, especially the more complicated watches which require professional care and maintenance. Terry Irby, Tourneau’s “Watch Doctor” and Vice President of Technical Service, recommends using Daylight Saving as a reminder on the importance of watch maintenance. The following tips from Terry can help watch owners keep their watches in top shape all year round:

  • The resetting of a watch should never be done on the wrist. Always take the watch off so as not to break the stem.
  • Never change the calendar with the quick set between 9:00 PM and 3:00 AM. During this time, the watch gears are engaged to change the calendar, so changing the time can easily cause breakage.
  • They recommend coming into any of Tourneau’s stores for a time reset, especially for complicated watches and perpetual movements that have a higher chance of breakage while changing the time.
  • They also recommend bringing your watch in to Tourneau to have it demagnetized. With all of the technology around us, a magnetic field can throw off a watch’s timekeeping – causing a watch to run erratic.

Daylight Saving Time is an opportunity for everyone at Tourneau to demonstrate our unparalleled commitment to best-in-class service, as stores across the country come together to reset thousands of timepieces and provide expert watch care for our valued customers,” says Ira Melnitsky, CEO of Tourneau.

To find a local Tourneau store, shop the extensive selection of new and Certified Pre-Owned timepieces, or to learn more about watch maintenance visit www.tourneau.com.