BEARPAW, a global leader in fashion footwear for men, women and children, will debut its first ever television campaign this month. On the heels of their recent apparel launch and additions to the executive team, the company is set to increase brand awareness through :30, :15, and :10 national commercial spots on popular networks for women with families including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform. The campaign is expected to significantly elevate the brand’s visibility, aid in long-term brand building and accumulate a larger core audience. The TV campaign will air during the holiday shopping timeframe and will enjoy additional support from national magazines such as Marie Claire, InStyle and Glamour.
(Link to commercial: https://m.youtube.com/watch?v=gDPX9nMupNQ)
“Over the last couple of years, the evolution of the brand has been nothing less than extraordinary. With the company’s recent growth in the footwear and apparel markets, now is the perfect time to bring the brand’s core messaging of comfort, style, and affordability to a wider audience through television,” says President, John Pierce.
To coincide with the media campaign, the brand will align with key women’s bloggers and influencers to establish an ongoing relationship with the target audience of women ages 25 to 49. The first national spot features BEARPAW ambassador Erika Frances as the quintessential modern mom, wife, photographer, and friend. With the tag line “Live Life Comfortably,” the commercial delivers the brand’s core message of comfort, sustainability, and feeling great on a budget.
“More and more customers buy based on recommendations from blogs. Through customized influencer activations, we can leverage trust with a highly engaged audience and organically increase overall brand awareness,” says Pierce.
In addition to the television commercial campaign, BEARPAW will also advertise with publications such as Marie Claire, InStyle, Popsugar, Refiney29, Footwear News and Earnshaw’s over the next year.