NET-A-PORTER and MR PORTER Launch ‘Gifts All Wrapped Up’ Combined Holiday Campaign

Global luxury online retailers NET-A-PORTER and MR PORTER join creative forces for the second consecutive year to reveal this season’s holiday campaign, ‘Gifts All Wrapped Up’. The animated campaign reinforces the world-class service proposition for which both brands are globally renowned, offering a unique and thorough edit of the world’s most stylish gifts for him and her, with service across the globe that is second to none.

The “Gifts All Wrapped Up’ holiday campaign highlights and reinforces the mission of the company’s In-Season business: to deliver exceptional service and style to customers around the globe, making NET-A-PORTER and MR PORTER the ultimate online destinations for luxury gifting each holiday season.NET-A-PORTER and MR PORTER Gifts All Wrapped Up

The campaign was illustrated by Simone Massoni through Dutch Uncle Agency with animation by Animade. The campaign launches in line with NET-A-PORTER and MR PORTER‘s online gift shops across all mediums including desktop, tablet and mobile, and appears with existing media partners and through both brands’ online social media networks. The film will also live on both NET-A-PORTER YouTube ( and MR PORTER YouTube ( channels throughout the holidays.

The campaign spans print and digital, with the lead medium of a fully animated short film featuring a variety of charming and playful characters that bring to life the NET-A-PORTER and MR PORTER shopping experience during the holidays. The storyline takes the viewer on a ‘behind the scenes‘ journey of how gifts are prepared, packed and wrapped in our signature styling, through to how they are delivered to the homes of NET-A-PORTER and MR PORTER shoppers. The campaign will also be executed via London taxis in which the dual creative will appear in a his and her motif on a fleet of London’s signature black cabs.

Alison Loehnis, President, NET-A-PORTER & MR PORTER said: “We’re so excited to be launching our “Gifts All Wrapped Up” campaign. It’s the second year that NET-A-PORTER and MR PORTER have collaborated to celebrate the holiday season in style. The campaign highlights everything we love about this time of year and supports the key tenets of our brand: to provide the most amazing product, brought to life by beautiful content and underpinned by world-class service. We hope this fun animated campaign will bring a smile to our customers’ faces this season.”

Along with the visual identity of the campaign, NET-A-PORTER and MR PORTER have also produced their first ever printed gift guides this season which will be mailed to existing customers.



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American Eagle Outfitters Announces New #WeAllCan Campaign For Holiday 2016, Introduces New Cast Of Millennial Influencers And Launches Feeding America Partnership

Young Influential Duos Embrace The Holiday Season By Asking Others, “What Can They Give?”

American Eagle Outfitters announced today that its ground-breaking #WeAllCan Fall 2016 campaign will be continued into Holiday with a brand new cast of individual and diverse Millennials. Such was the success of the greatly acclaimed global campaign that empowered America’s youth to express themselves, AEO continues the messaging with a new group of influencers who have organic, romantic or familial relationships. Siblings, real-life best friends and couples were tapped, including: Madison Beer and Jack Gilinsky, Cole Sprouse and Dylan Sprouse, Rowan Blanchard and Yara Shahidi, Chloe Bailey and Halle Bailey, Janiece Dilone and Heather Kemesky, Maxwell Poth and Adam Snyder, and Neels Visser with Markel Williams and Kendall Visser. The new Holiday campaign captures the spirit of goodwill and peace, ranging from the emotional to the humorous. With an emphasis on the “we” in #WeAllCan, the spirited new cast interact with each other in images and videos as they share what “I can give” and “I can get” means to them.


AEO #WeAllCan Holiday ’16 Campaign (PRNewsFoto/American Eagle Outfitters)

The Holiday 2016 Collection features updated shirt jackets, fleece joggers, printed scarves and puffer vests for guys, and moto bombers, patterned cardigans, lacey tops and cozy beanies for girls.

Cast members’ relationships and bonds are celebrated in the campaign, and they interact with each other in an intimate and familiar way, as a symbol of unification and connection in the Holiday season. Wearing the brand’s Holiday 2016 Collection of Fair Isle sweaters, denim, plaid button downs, denim jackets, military parkas and printed cardigans, the cast shares what they each “can give” and “can get.” Neels proclaims, “I can give a lot“; Yara shares “I can give my voice“; Madison encourages viewers to “get inspired.” Together the group asks the question: “What can you give?


AEO #WeAllCan Holiday ’16 Campaign (PRNewsFoto/American Eagle Outfitters)

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Gold Toe® Introduces Men’s Harrington Collection

Iconic Sock Brand, Goldtoe®, Launches New Men’s Casual Sock Line Featuring A Younger Design With Unmatched Quality

Gold Toe® is announcing its largest product launch in years with the introduction of the Harrington Collection. The name Harrington is a modern nod to the Gold Toe legacy where consumers asked high-end retailers for their Gold Toe socks by name. The Harrington will soon join a long history of familiar sock names like Fluffies®, Canterbury, Metropolitan, Hampton, and others. The new collection contains a heavier, full-cushion sock with a bold marled ribbed style, providing a balance of polished style and lasting comfort, sure to be a fan favorite when sporting the “dressy-casual” look. The Harrington Collection will be available in department stores nationwide beginning September 2016.

Gold Toe Harrington

Iconic sock brand, GOLDTOE(R), launches new men’s casual sock line featuring a younger design with unmatched quality.

Suitable for business casual attire or a nice pair of jeans, Gold Toe men’s Harrington Collection is the ideal accessory to complete any wardrobe, giving the confidence needed to tackle any task. Harrington uses innovative features such as AquaFX® Responsive Cotton with moisture management and wicking capabilities to ensure long lasting comfort to transition from work to play effortlessly. Each pack of Gold Toe men’s Harrington Collection includes six durable pairs of socks and is available for $22.00 everywhere Gold Toe is sold. The collection also comes in three different color variations:

  • Denim, Chambrey and Navy
  • Charcoal, Light Grey and Black
  • Taupe Marl, Khaki Marl and Brown

The men’s Harrington packaging introduces a fresh new look by combining heritage styling and an updated Gold Toe logo.

We are thrilled to introduce the men’s Harrington Collection, providing consumers with a soft, stylish and breathable sock that allows them to go from a casual day in the office to a night out on the town,” said Patricia Mchale, Gold Toe Executive Vice President Of Marketing. “We’re excited for the addition of this collection and to share it with loyal and new fans, as it fits the need for a dressy-casual accessory that can still be worn everyday.”

For more information on Gold Toe or Harrington collection please visit

Paul Gauguin Cruises Announces 2018 Voyages In Tahiti, French Polynesia & The South Pacific

New Destination Of Tahiti Iti Offered On Select Voyages

Paul Gauguin Cruises ( is pleased to announce its 2018 voyages in Tahiti, French Polynesia, and the South Pacific.

In 2018, Paul Gauguin Cruises will be the first cruise line to visit the port city of Vairao in Tahiti Iti, which is the smaller of two landmasses that comprise the island of Tahiti and offers a wild coastline, ancient petroglyphs, marae (temples), Polynesian culture, and surfing fame. Tahiti Iti is scheduled on 7-night Society Islands & Tahiti Iti voyages and a special sailing of the 10-night Society Islands & Tuamotus itinerary.hmpg-2018_voyages_1640x824

The Gauguin will also be showcasing its most sought-after itineraries in 2018: the 7-night Tahiti & the Society Islands; 7-night Tahiti, the Society Islands & Tuamotus; 10-night Society Islands & Tuamotus; 11-night Cook Islands & Society Islands; and 14-night Marquesas, Tuamotus & Society Islands.

Designed specifically to sail the pristine lagoons of these islands, The Gauguin provides an up-close, authentic experience of the South Seas and offers an elegant yet casual ambiance with luxurious accommodations, gourmet dining, trademark Polynesian hospitality, and extraordinary all-inclusive value. On all 2018 sailings, guests also receive complimentary access to Paul Gauguin Cruises‘ two exclusive retreats. Off the coast of Taha’a lies the islet of Motu Mahana, where guests can enjoy a day of watersports, Polynesian activities, a sumptuous barbecue feast, and cocktails from a floating bar. In Bora Bora, guests can relax on a private, white-sand beach and enjoy refreshments, a game of volleyball, and snorkeling in crystal-clear waters.


m/s Paul Gauguin

Again in 2018, Paul Gauguin Cruises‘ partnership with the Wildlife Conservation Society (WCS) offers two interactive, educational programs to enrich guests’ experience on board. During the summer months and holiday season, Stewards of Nature is offered and invites children ages 7 to 17, as well as their families, to discover and value nature through hands-on interactive learning. The Wildlife Discovery Series is an onboard lecture program focusing on the environment and wildlife of our planet presented by some of the world’s most fascinating conservationists, scientists, and oceanographers.

To launch its 2018 voyages, Paul Gauguin Cruises is offering savings of 50% off standard cruise fares on all voyages, plus included airfare from Los Angeles.

For rates or more information on Paul Gauguin Cruises, please contact a Travel Professional, call 800-848-6172, or visit

The World-Famous Macy’s Thanksgiving Day Parade® Celebrates 90 Years as the Official Start to the Holiday Season

The 90th Anniversary Spectacle Is Set To Feature A Host Of Surprises Along With Its Signature Helium Character Balloons, Floats Of Wonder, The Nation’s Finest Marching Bands, Enthralling Performance Groups, Celebrity Appearances And The One-And-Only Santa Claus

This November, America’s favorite holiday tradition will mark a milestone anniversary, once again kicking off the holidays with its signature brand of magical entertainment. On Thursday, Nov. 24, the 90th Macy’s Thanksgiving Day Parade® will march down the streets of New York City as millions celebrate with family and friends. The unparalleled spectacle is set to enthrall more than 3.5 million spectators lining the streets of Manhattan and more than 50 million viewers on television, with a host of giant character balloons, dazzling floats, the nation’s best marching bands and performance groups, celebrities, and the official entrance of the one-and-only Santa Claus.


A Historic Procession, The world-famous Macy’s Thanksgiving Day Parade celebrates 90 years as the official start of the holiday season (Graphic: Business Wire)

For nine decades, Macy’s Thanksgiving Day Parade has been a march like no other. Bringing generations an unrivaled procession filled with more than 8,000 volunteer participants dressed as clowns, strutting their stuff in a marching band or escorting the Parade’s signature giant inflatables and floats of fantasy into the hearts of millions.

Since our historic first march in 1924, Macy’s Thanksgiving Day Parade has been a call to celebration. Over the years, generations have gathered to enjoy the spectacle of high-flying balloons, fantasy floats, incredible performers, and the one-and-only Santa Claus, as the annual march became synonymous with the start of the holiday season,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “This year, as we celebrate 90 years of magical moments, we are truly humbled by the unique role the Macy’s Thanksgiving Day Parade fills in the lives of millions worldwide, and we are thrilled to celebrate this special milestone with a spectacular line-up filled with amazing new and commemorative elements that will continue our storied legacy of unparalleled holiday entertainment.”90th_parade

Since its origin in 1924, the Macy’s Parade has marked the official start of the holiday season, introducing a cherished march of magic that has dazzled generations of fans. For the 90th edition, the famed spectacle’s line-up will feature 16 giant character balloons; 27 novelty/ornament balloons, balloonicles and trycaloons; 26 floats; 1,100 cheerleaders and dancers; more than 1,000 clowns; and 16 marching bands and performance groups.


Originally known as the Macy’s Christmas Parade, the tradition was started by Macy’s employees who wanted to celebrate the holiday season with a grand pageant similar to the over-the-top carnivals and festivals of Europe. The first Parade featured fanciful floats, employee marching bands, clown groups and real animals from the Central Park Zoo. Stretching from Harlem at 145th Street and Convent Avenue down more than five miles to Macy’s Herald Square, the first event was such a success that it was deemed by Macy’s to be an annual event from that point forward. While many elements have grown and been adapted over time, the heart of the Parade has always involved Macy’s own employee volunteers, talented marching bands and dazzling floats – elements that have paved the way for imagination and grand spectacle. One of those jaw-dropping additions came in 1927. Replacing the live animals who some said scared children along the route, the Parade introduced its first inflatables, debuting four giant balloons filled with air and carried on sticks down the route. That inaugural balloon line-up included the first-ever, character-based balloon featuring the likeness of famed animated film star, Felix the Cat. To make the balloons lighter than air, the following year, helium was added, helping the giants float down the route.macyslogo-1

Since its inception, the Parade has marched during tumultuous periods in our collective history. Only one event has ever caused the cancellation of the Parade and that was World War II. During a three-year period from 1941 until 1943, the event was put on hold due to the rationing of supplies such as rubber and helium and a moratorium on large public gatherings. After its brief hiatus, the Parade returned and grew in worldwide fame becoming even more synonymous with the holiday season after its starring role in the 1947 film classic, “Miracle on 34th Street. Continue reading

Lady Gaga, Bruno Mars And The Weeknd To Perform On “The Victoria’s Secret Fashion Show”

Show Will Film In Paris For The First Time, For Broadcast Monday, Dec. 5, On CBS

Multi-Grammy Award® winners Lady Gaga, Bruno Mars and The Weeknd will perform on The (2016) Victoria’s Secret Fashion Show, which will film in Paris for the first time, for broadcast Monday, Dec. 5 (10:00-11:00 PM, ET/PT) on the CBS Television Network, Which will be seen in more than 190 countries.

Merging fashion, fantasy and entertainment, the lingerie runway show will include pink carpet interviews, model profiles and a behind-the-scenes look at the making of the show in the City of Lights. The all-star line-up of Victoria’s Secret Angels will include returning favorites Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Elsa Hosk, Jasmine Tookes (who will be wearing the $3 million Bright Night Fantasy Bra), Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell and Taylor Hill, as well as 37 of the world’s best known runway stars including Karlie Kloss, Bella and Gigi Hadid.


Lady Gaga. Photo Credit: Collier Schorr

Grammy Award and Golden Globe Award winner and Academy Award nominee Lady Gaga is a one-of-a-kind artist and performer. She has amassed 30 million global album sales and 150 million single sales, making her one of the best-selling musicians of all time. Gaga is also one of the biggest forces in social media, with over 61 million likes on Facebook, over 62.9 million followers on Twitter and over 18.5 million followers on Instagram. Her highly anticipated fifth studio album, “Joanne,” just debuted at #1 on iTunes in 60 countries, and includes the new hit songs “Million Reasons” and “A-YO.”

In 2012, Lady Gaga launched the Born This Way Foundation, a non-profit organization dedicated to empowering youth, embracing differences and inspiring kindness and bravery. She is also an outspoken activist and philanthropist, having been a supporter of many important issues, including LGBT rights, HIV/AIDS awareness and body image issues.


Bruno Mars. Photo Credit: Kai Feng

Multi-Grammy Award winner Bruno Mars is a critically acclaimed singer, songwriter, producer, director and musician who has sold over 170 million singles and over 26 million albums worldwide, making him one of the best-selling musicians of all time. Mars recently released the hit single “24K Magic,” which debuted at #5 on the Billboard Hot 100, marking his highest debut to date and his 13th Top 10 on the Billboard Hot 100. Mars is set to release his highly anticipated third album, “24K Magic,” on Nov. 18. Continue reading

Sephora Debuts Two New Bot-Powered Beauty Tools For Messenger

SEPHORA, the leader in global prestige beauty retail has announced the launch of two new bot-powered beauty tools available now exclusively on Messenger. As one of the first beauty retailers to introduce a bot earlier this year, Sephora continues to pioneer fast, easy and fun mobile-first technologies that integrate beauty into their clients’ daily routine.hero-null-hr

Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora stores across the United States. Color Match for Sephora Virtual Artist is a shade matching addition to the Sephora Virtual Artist bot that scans any photo and instantly provides the closest lipstick color match from Sephora’s entire assortment.


Book your makeover appointment at any Sephora store through Messenger

Sephora Reservation Assistant: Secure your makeover at the Sephora Beauty Studio with the new Sephora Reservation Assistant bot—available by chatting with Sephora on Messenger. The easy, conversational interface allows clients to tell the bot which store location and service they want and then instantly receive the closest dates and times. The bot uses NLP (natural language processing) to understand what the client types in free-from text, like the name of a city or a combination of date and time. The client can also book the appointment completely in Messenger, and instantly receive a confirmation email. Sephora partnered with, a leading automated messaging platform, on this innovative booking experience.


Sephora Virtual Artist launches Color Match on Messenger

Sephora Color Match For Sephora Virtual Artist On Messenger: Sephora has partnered with ModiFace, the leading creator of augmented reality technology for the beauty industry, to develop this exclusive new feature for the Sephora Virtual Artist bot that can detect and accurately estimate the shade in any photo and match it with lipstick products available at Sephora. The state-of-the-art technology, uses advanced Artificial Intelligence to understand the contents of images, whether it’s an object, another beauty product or the face of a favorite celebrity, and automatically provide instant, relevant results through a simple interaction on Sephora Virtual Artist for Messenger. Continue reading

BEARPAW To Launch Debut Television Campaign

BEARPAW, a global leader in fashion footwear for men, women and children, will debut its first ever television campaign this month. On the heels of their recent apparel launch and additions to the executive team, the company is set to increase brand awareness through :30, :15, and :10 national commercial spots on popular networks for women with families including Bravo, E!, HGTV, Food, Lifetime, TLC, Hallmark and Freeform. The campaign is expected to significantly elevate the brand’s visibility, aid in long-term brand building and accumulate a larger core audience. The TV campaign will air during the holiday shopping timeframe and will enjoy additional support from national magazines such as Marie Claire, InStyle and Glamour.

(Link to commercial:

Over the last couple of years, the evolution of the brand has been nothing less than extraordinary. With the company’s recent growth in the footwear and apparel markets, now is the perfect time to bring the brand’s core messaging of comfort, style, and affordability to a wider audience through television,” says President, John Pierce.BEARPAW Logo

To coincide with the media campaign, the brand will align with key women’s bloggers and influencers to establish an ongoing relationship with the target audience of women ages 25 to 49. The first national spot features BEARPAW ambassador Erika Frances as the quintessential modern mom, wife, photographer, and friend. With the tag line “Live Life Comfortably,” the commercial delivers the brand’s core message of comfort, sustainability, and feeling great on a budget.

More and more customers buy based on recommendations from blogs. Through customized influencer activations, we can leverage trust with a highly engaged audience and organically increase overall brand awareness,” says Pierce.

In addition to the television commercial campaign, BEARPAW will also advertise with publications such as Marie Claire, InStyle, Popsugar, Refiney29, Footwear News and Earnshaw’s over the next year.