Greg Heffley, Star of the Diary of a Wimpy Kid® Book Series, is Set to Return to the Skies of New York City as a New Giant Character Balloon for the 90th Anniversary Macy’s Thanksgiving Day Parade®
Diary of A Wimpy Kid’s star “journal” keeper returns to the Macy’s Parade in celebration of the November 1, worldwide release of Double Down, book 11 in the international publishing phenomenon, Diary of A Wimpy Kid series by award-winning author Jeff Kinney
This Thanksgiving, a pop culture phenomenon returns to take flight as a new character helium balloon in the 90th Anniversary Macy’s Thanksgiving Day Parade®
Greg Heffley, the “journal” keeping star of the No. 1 bestselling Diary of A Wimpy Kid® book series that now has 180 million copies in print globally, as well as the 20th Century Fox film series, is set to delight legions of fans worldwide during the holiday procession. On Thursday, Nov. 24, more than 3.5 million spectators and more than 50 million television viewers will marvel as the newly colorful Greg Heffley takes a tumble down the route for his first chilly flight down the streets of New York City. Accompanying his famed protagonist will be award-winning author Jeff Kinney, who is expected to help guide the new balloon down the streets of Manhattan during a stop on his global tour in support of the new book.
“The new Diary of A Wimpy Kid balloon is an extraordinarily colorful and animated take on everyone’s favorite “journal” writer,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “In keeping with his trademark clumsy nature, Greg Heffley will clutch his most prized possession as he slips on the wintery ice down the entire Macy’s Parade route, and tumbles once again into the hearts of millions of spectators in New York and across the country.”
Transformed to more closely resemble Greg’s colorful new look as illustrated in the latest Diary of A Wimpy Kid books, Greg is ready for the winter decked out in red snow boots, blue puffer coat, red ear muffs and a green/yellow striped scarf. While he may be bundled up for the Thanksgiving Day weather, the new balloon will see Greg clumsily taking a tumble down the route with his arm outstretched to break his fall, surely having slipped on an icy surface because he had his nose buried in his “Diary”…oops, journal! Commenting on the colorful and energetic new balloon design Jeff Kinney, author and illustrator said, “As a creator, this will be a huge day because I started with a pencil sketch and we tried lots of different ideas. For the new balloon, we wanted to do something really different and dramatic.”
The vibrant new take on this classic Parade balloon star measures, 62-feet long, 32-feet wide and is 62-feet tall, a balloon behemoth sure to delight millions of fans. Kinney added, “It’s extremely exhilarating to see it come to life.” The original balloon, modeled after the black and white version of Greg, debuted in the Macy’s Parade in 2010 and flew until last year.
Celebrating the upcoming release of Double Down, the multiple-award winning Diary of A Wimpy Kid series continues to conquer the publishing world. In addition to the books, Greg stars in his own live action film series with the fourth 20th Century Fox movie “Diary of A Wimpy Kid: The Long Haul” currently in production and set for a May 2017 theatrical release. Diary of A Wimpy Kid: Double Down, the eleventh book in the series, is set for domestic release by Amulet Books, an imprint of ABRAMS The Art of Books, as well as worldwide publication on Nov. 1, and will see author Jeff Kinney embark on a global tour to meet tens of thousands of fans at 20 stops in three continents.
The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones. For more information on the Macy’s Parade please visit www.macys.com/parade or call the Parade hotline at (212) 494-4495.