Mary Kay Launches Unprecedented, Omni-Channel Campaign Featuring Fresh And Authentic Faces Of The Company

“I CAN” Campaign Showcases Hundreds of Real Women with Entrepreneurial Dreams

Irresistible Products. Positive Community impact. Rewarding Opportunity.

Mary Kay Inc. has launched its newest advertising campaign – the “I CAN” campaign – that for the first time was created in direct collaboration with the company’s Independent Beauty Consultants. This unprecedented campaign builds on the inherent values of Mary Kay and its dedication to connecting at a deep level with its target audience by leveraging the use of real people and their stories in its marketing campaigns.Mary Kay Inc I CAN

For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world.

With a goal of amplifying the thousands of stories organically shared by Independent Beauty Consultants on individual and corporate social media channels, the campaign started by seeding the social hashtag #MyMKLife in 2015. The co-created campaign was developed with stories from the hashtag and activated over the summer, with a “social-first” strategy, amplified by paid media to generate additional engagement.mk%20logo

The campaign further took shape as Mary Kay entrepreneurs shared inspirational stories and quotes illustrating how the Mary Kay business has positively impacted their lives, including “I can be me,” “I can make a difference, not just an income” and “I can be a good example for my kids.”

During the activation stage of the campaign, more than 500 women were photographed and interviewed during Mary Kay Inc.’s annual Seminar in Dallas to participate as the fresh faces of the campaign. The campaign, a multi-platform initiative, includes digital, broadcast, outdoor and print placements and was featured in national media outlets, digital billboards in the heart of ever-bustling Times Square, on the company website and on Mary Kay Inc.’s social channels.

Additionally, Independent Beauty Consultants are featured in the campaign’s first television commercial, which will be seen by more than 2M+ viewers during Season 15 Episode 6 of the hit show “Project Runway.”

The ‘I CAN’ campaign gave us the chance to showcase, on a national stage, the heart of Mary Kay – our Independent Sales Force. These inspirational women of all walks of life chose the Mary Kay business for many different reasons,” said Sara Friedman, Vice President of U.S. Marketing for Mary Kay. “However, through the campaign, it is evident that they are united by their love for the diverse opportunities their Mary Kay business allows them on a daily basis.

Since the campaign’s launch in September 2016, it has garnered impressive results including 43.8 million impressions and 1.2 million engagements across social channels, and 40K+ uses of the “I Can” custom photo filter. These results demonstrate the strong adoption rates of authentic campaigns by consumers nationwide.

Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Deck the Halls – Balsam Hill® is Set to Debut a New Float in the 90th Anniversary Macy’s Thanksgiving Day Parade® Celebrating Holiday Traditions

The 90th Anniversary Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 24, 2016 from 9 a.m. – noon in all time zones.

For the past decade, Redwood City-based Balsam Hill has been spreading Christmas cheer to families around the world with its highly-realistic artificial Christmas trees and holiday décor. To celebrate its 10th anniversary, the company is partnering with Macy’s to debut “Deck The Halls,” a wondrous float bringing the magic of Christmas to life in the 90th Anniversary Macy’s Thanksgiving Day Parade®. For more than 3.5 million spectators and more than 50 million viewers nationwide, the Macy’s Parade signifies the beginning of the holiday season and Balsam Hill will be part of such a long-standing tradition.macyslogo

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Balsam Hill is ready to Deck the Halls this November as it debuts a new float in the 90th Anniversary Macy’s Thanksgiving Day Parade (Graphic: Business Wire)

Standing more than 30 feet tall, Balsam Hill’s “Deck The Halls” will embody all that is Christmas – from toys and decorated trees to entertainment and joy. Modeled after the traditional wooden pyramid, each of the three levels are hand-carved and hand-painted by the Macy’s Parade Studio to encapsulate different aspects of the holiday season enjoyed around the world. “Knowing who Balsam Hill was, for us, we immediately zeroed in on authenticity. We wanted things to have that kind of detail and overall beauty,” said John Piper, vice president of Macy’s Parade Studio. He added, “This one was just a real work of joy and love for us.”

At the base of the float, multiple Balsam Hill trees will be adorned with stunning decorations in different styles to showcase a host of family traditions. Whimsical, larger-than-life ornaments, toys and a snowman help capture the magic and joy of Christmas. The centerpiece of the float is a stunning carousel that will spin as it is ridden by children dressed in snowy winter wonderland-inspired costumes. To complete the scene, a special performer will delight audiences as the float makes its way down the Parade route and into millions of homes this Thanksgiving.

Since our inception, it was our intention to be a long-standing holiday tradition that families around the world welcome into their home. After a decade, we can now realize that dream and join the float family of one of our world’s most beloved holiday traditions that millions welcome into their home, as they tune in to watch the Macy’s Thanksgiving Day Parade,” said Thomas Harman, CEO of Balsam Brands.

What people are going to see coming down the parade route on Thanksgiving is an exceptional float. It is perfect for the Macy’s Thanksgiving Day Parade,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. She added, “Balsam Hill, to me, is about family celebration – and this is a family celebration … Balsam Hill tells that story.

With more than 50 million viewers across the country and more than 3.5 million spectators that line up along the streets of New York City each year, the Macy’s Thanksgiving Day Parade is a national icon that has grown into a world-famous holiday event. For 90 years, the Macy’s Thanksgiving Day Parade has marked the official start of the holiday season. Growing in size and scale, the Parade proudly marches down a more than 2-mile route in New York City with more than 8,000 participants in tow including Macy’s employees, their families, celebrities, athletes, clowns and dance groups spreading holiday cheer. The Parade also features America’s best marching bands, fabulous floats and Macy’s signature giant helium character balloons.

As part of the 10-year celebration, Balsam Hill is giving away a trip for four to New York City to attend the Parade and witness the float make its debut. To enter to win a trip to New York City to attend the 90th Anniversary Macy’s Thanksgiving Day Parade, and for rules and regulations, please visit BalsamHill.com. For more information on the Macy’s Parade, please visit http://www.macys.com/parade or call the Parade hotline at (212) 494-4495.

Founded ten years ago in Redwood City, Calif., Balsam Hill is committed to creating the best Christmas trees on the market. Founder Thomas Harman was inspired to start Balsam Hill by a family member who was allergic to live trees but wanted to create a festive atmosphere in his home during the holidays. When Harman‘ search for a lifelike artificial Christmas tree came up empty-handed, his mission was born to develop the most realistic and luxurious artificial trees. To accomplish this mission, the company’s designers carefully craft trees to mimic nature using site visits and cuttings from live trees as a guide. Balsam Hill holds several patented and trademarked technology that brings the holidays to life including ultra-realistic True Needle™ branches, unique Color+Clear™ or Candlelight™ LED lights, and innovative Flip Tree™ technology. (For more information visit the company’s website at http://www.balsamhill.com/.)

Norwegian Cruise Line To Debut New Ship Designed For Alaska Cruising In 2018

Norwegian’s next new build to seasonally homeport in Seattle beginning Summer 2018

Named Norwegian Bliss, the vessel will be the ultimate ship for Alaska cruising, with hull artwork designed by marine mammal conservationist Wyland

Norwegian Cruise Line will once again pioneer a new era of Alaska cruising beginning June 2018, as the company announced that its next new vessel, named Norwegian Bliss, will be the first cruise ship custom-built with features and amenities for the ultimate Alaska cruise experience. Norwegian Bliss will cruise to America’s Last Frontier from Seattle and will be the first Norwegian Cruise Line ship to make its debut in the Emerald City.Norwegian Cruise Line Logo

At a ceremony held at Port of Seattle’s Pier 66, Norwegian President and CEO Andy Stuart shared the exciting news, alongside Port of Seattle CEO Ted Fick and Port of Seattle Commission President John Creighton.

Norwegian was the first cruise line to begin cruising to Alaska from Seattle in 2000 and it’s only fitting that we bring our newest ship, Norwegian Bliss, directly to this incredible location,” said Stuart. “Alaska is one of the top destinations for our guests to explore and we are thrilled to be the first cruise line to offer our guests the opportunity to experience this coveted destination aboard a brand new, state-of-the-art cruise ship custom designed for Alaska, the first of its kind to ever debut in Seattle.”

Norwegian Cruise Line Norwegian Bliss

Named Norwegian Bliss, the vessel will be the ultimate ship for Alaska cruising, with hull artwork designed by marine mammal conservationist Wyland

The third ship in the line’s Breakaway-Plus class, Norwegian Bliss is designed with features and amenities to offer guests the ultimate Alaska cruising experience. At approximately 167,800 gross tons and accommodating 4,000 guests, the ship will be constructed at MEYER WERFT in Papenburg, Germany and scheduled for delivery in Spring 2018.

After a transatlantic cruise and a Panama Canal transit through the new locks, the ship will sail north along the West Coast, reaching Seattle for the start of the summer cruising season. It will then sail weekly seven-day Alaska cruises each Saturday from Pier 66 in Seattle, offering guests the premier way to see America’s last frontier, while also providing all of the innovative features, entertainment, signature dining and onboard experiences that Norwegian Cruise Line is known for around the globe. The ship’s itinerary will feature calls in Ketchikan, Juneau, Skagway and Victoria, British Columbia, along with scenic glacier cruising.Norwegian Cruise Line Wyland

Continuing Norwegian’s tradition of decorating each ship’s hull with signature art, Norwegian has also announced that the world’s premier marine life artist, Wyland, has been commissioned to design the hull artwork for Norwegian Bliss. Known for his iconic whale murals, marine life paintings and sculptures, Wyland has inspired generations to be passionate about the importance of marine life conservation. The enormous extent of Wyland’s public artworks, his award-winning art galleries and his non-profit foundation’s community service projects have made him one of the world’s most recognized and beloved artists. His engaging and beautiful design for Norwegian Bliss’ hull art will be revealed later this month.

To further enhance the overall guest experience for cruisers from Seattle, Norwegian’s parent company, Norwegian Cruise Line Holdings, has entered into a groundbreaking 15-year agreement with the Port of Seattle to collectively invest $30 million to upgrade the Pier 66 facilities. From expanding the guest check-in space by 300% to more than 150,000 square feet to a new VIP lounge with expansive views of Elliott Bay and the addition of two new elevated passenger boarding bridges to provide easy and comfortable passenger boarding, the new amenities will provide guests with the perfect send-off to start their Alaskan adventure.

The Port of Seattle is proud to partner with Norwegian Cruise Line as we work to bring people from around the world to see the great Pacific Northwest from Seattle to Alaska,” said Port of Seattle CEO Ted Fick. “Our long relationship together is evident in this historic and unprecedented 15-year lease here at Pier 66.

The ship will be available for reservations in January 2017.

For more information on Norwegian Bliss, please visit bliss.ncl.com. To book a cruise aboard one of Norwegian’s newest ships, contact a travel professional, call Norwegian at 888-NCL-CRUISE (625-2784), or visit www.ncl.com.

Delta Air Lines Unveils Zac Posen-Designed, Inspired Employee Uniforms

Delta Air Lines and New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be worn by more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. The contemporary line fuses together bold color palettes and classic styles, while paying homage to the heritage and iconic design from decades past to elevate the look and brand of Delta employees.

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Delta Air Lines and the Delta Connection carriers offer service to nearly 370 destinations on six continents. For more information visit news.delta.com. (PRNewsFoto/Delta Air Lines)

Delta Air Lines serves nearly 180 million customers each year. In 2016, Delta was named to Fortune‘s Top 50 Most Admired Companies in addition to being named the most admired airline for the fifth time in six years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for an unprecedented five consecutive years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 319 destinations in 57 countries on six continents.

Delta Air Lines Zac Posen

Delta unveils Zac Posen-designed, inspired employee uniforms (PRNewsFoto/Delta Air Lines)

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Zac Posen with Ed Bastian, Delta’s CEO.

Delta last updated its uniform collection for above wing employees including flight attendants and airport customer service agents, in 2006 with designs by Richard Tyler. The airline last updated its uniform collection for below wing employee employees, including technical operations employees and ramp agents, in 2000.

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Uniforms for Delta’s non-customer facing employees were developed by clothing retailer Land’s End with design inspiration and color consultation from Posen. Delta announced the production and design partnership with Land’s End last week.

The world’s best employees deserve the best uniforms and this new collection is classically influenced, yet modern,” said Ed Bastian, Delta’s CEO. “Zac and the Delta team worked closely with our people to create timeless and fashionable pieces that reflect the thoughtful and innovative spirit of Delta.

Posen partnered directly with Delta employees from nearly every work group to design the collection, developing a functional wardrobe fit for Delta’s diverse employee group and the environments where they work. Employees influenced the design and final selection of each uniform piece.

We wanted Delta employees to look glamorous on the job without sacrificing functionality and style,” said Posen. “I worked alongside employees to understand how they interact with the clothes they wear and developed a look that empowers and excites, because we want Delta’s global workforce to exude the confidence and thoughtfulness that reflects the airline’s brand.”

Posen’s designs drape employees in a wholly-reimagined mix of colors dubbed Passport Plum, Cruising Cardinal and Groundspeed Graphite, with accents of Skyline Slate and Traveling Thistle to bring a cohesive look across customer-facing and technical job functions.

There are a number of subtle details including a signature winged collar on the women’s Traveling Thistle blouse, the Delta logo, also known as the widget, accented throughout the collection and for non-customer-facing employees, reflective Delta widgets on high-visibility outerwear.

At the Delta Hub Runway Unveiling, some of the items in the lineup for the flight attendants and customer service agents include a feminine Passport Plum V-neck dress, peplum sweater, wrap dress, ottoman skirt suit and swing jacket. For men, a Groundspeed Graphite three-piece suit, Passport Plum crew neck sweater and widget-printed tie, among other pieces. For technical employees working on the airport ramp or in Delta’s TechOps division, a mid-layer sweater, three-in-one ANSI jacket and rapid-dry polo shirt are among the lineup. Continue reading

QVC and FFANY Collaborate on Annual Charitable Shoe Sale to Battle Breast Cancer

QVC Strides Towards A Cure, One Stylish Step At A Time

CONTRIBUTE TO THE CURE WHILE SCORING A GREAT DEAL. For the 23rd consecutive year, leading video and ecommerce retailer QVC is set to join forces with the Fashion Footwear Association of New York (FFANY) to help conquer breast cancer with its annual QVC Presents “FFANY Shoes on Sale” broadcast event, benefiting various breast cancer research and education institutions.

The Fashion Footwear Charitable Foundation was created to support ongoing research and education programs in the fight against breast cancer and is supported by members of the Fashion Footwear Association of New York (FFANY). Donated footwear is sold on live television through QVC during the Fashion Footwear Charitable Foundation‘s annual charity benefit, QVC Presents “FFANY Shoes on Sale.”429396

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation , is the world’s leading video and ecommerce retailer. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. Its programming is distributed to approximately 360 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. The company’s website, www.QVC.com, is ranked among the top general merchant Internet sites.

During the annual QVC Presents “FFANY Shoes on Sale” broadcast, scheduled to air Thursday, October 20 from 6 to 9 PM (ET), shoe aficionados will be offered a chic variety of over 180 donated shoes styles from more than 85 brands. As an added bonus, all shoes will be offered at HALF the manufacturer’s suggested retail price* with a minimum of 80 percent of the purchase price** benefiting various breast cancer research and education institutions, including beneficiaries for the 2016 event:

  • The Abramson Cancer Center of the University of Pennsylvania
  • The Breast Cancer Research Foundation
  • The Samuel Oschin Comprehensive Cancer Institute at Cedars-Sinai Medical Center
  • The Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute
  • The University of Michigan Comprehensive Cancer Center’s Breast Oncology Program
  • The University of Pittsburgh Cancer Institute
  • The Winthrop P. Rockefeller Cancer Institute of the University of Arkansas for Medical Sciences
  • The Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine
  • The Margie and Robert E. Petersen Breast Cancer Research Program at the John Wayne Cancer Institute at Providence Saint John’s Health Center.

The success of this event is contingent upon the generous donations of so many brands. This year, four footwear companies have been designated as Special Pink Benefactors for contributing more than $500,000 worth of shoes each: Nine West Group, which boasts such brands as Nine West, Anne Klein, Bandolino and Easy Spirit; Caleres, offering items from Bzees, Dr. Scholl’s Shoes®, Lifestride, Rykä, Sam Edelman, Franco Sarto, Via Spiga, Fergie Footwear and Carlos By Carlos Santana; Camuto Group, whose donation includes styles from Vince Camuto, Louise Et Cie, Jessica Simpson, Bcbgmaxazria, Bcbgeneration, Ed By Ellen Degeneres and Lucky Brand; and Marc Fisher Footwear, featuring Guess, G By Guess, Indigo Rd., Ivanka Trump, Marc Fisher, Tommy Hilfiger and Tretorn.411935

Also lending support to QVC Presents “FFANY Shoes on Sale” is Zendaya, actress, singer, dancer, fashion icon and shoe lover, who serves as the spokesperson for the 2016 PSA campaign.

In addition to the broadcast event, shoe lovers can shop the Shoe of the Day, a special style unveiled each weekday from 7 to 9 AM (ET) on QVC during the month of October. Additional styles can be found in the online collection offered on www.QVC.com beginning October 1 and continuing throughout the month. Shoes will be available beginning in October through www.QVC.com, the QVC apps or by calling 800.345.1515, while supplies last.

The Fashion Footwear Charitable Foundation is located at 274 Madison Avenue, Suite 1701, New York, NY 10016, www.FFANY.org

*The manufacturer’s suggested retail price is based on supplier’s representation of value. No sales may have been made at this price.

**Purchase price excludes shipping, handling and tax.

Condé Nast Traveler Reveals The All-New 2016 Readers’ Choice Awards

The World’s Best Hotels, Resorts, Cities, Islands, Airlines, And Cruise Lines

Condé Nast Traveler today announced the results of its 29th annual Readers’ Choice Awards, ranking the best hotels, resorts, cities, islands, airlines, and cruise lines in the world. Over 300,000 dedicated readers – nearly twice as many as last year — cast votes for 7,394 hotels, 606 cities, 500 cruise ships, 236 islands, in an average survey time of 8.4 minutes. The result? The 1,402 best travel experiences in the world.

Conde Nast November 2016

Conde Nast Traveler November 2016 (PRNewsFoto/Conde Nast)

THE 2016 READERS’ CHOICE AWARD WINNERS:

  • Top Large and Small U.S. Cities: New York City for the second year in a row and Charleston, S.C., for the sixth year in a row!
  • Top Hotel in the U.S.: Virgin Hotels Chicago
  • Top Resort in the U.S.: The Lodge & Spa at Brush Creek Ranch, Saratoga, Wyoming
  • Top Island in the World: Boracay, Philippines
  • Top Hotel in Europe: Ballyfin, Co. Laois, Ireland
  • Top Hotel in Asia: Mandarin Oriental Tokyo
  • Top Hotel in South America: Hotel Unique, São Paulo
  • Top Safari Camp: Ulusaba Private Game Reserve, Sabi Sand, South Africa
  • Top Airline in the World: Singapore Airlines
  • Top U.S. Airline: Virgin America
  • Top Large Cruise Line: Disney
  • Top Midsize Cruise Line: Crystal Cruises
  • Top Small Cruise Line: Seabourn Cruise Line
  • Top River Cruise Line: Grand Circle Cruise Line
  • Top Beach Resort in Mexico: El Dorado Maroma, Playa del Carmen
  • Top Beach Resort in the Caribbean: Le Sereno, St. Barths

HIGHLIGHTS

  • 24 properties that appeared on our HOT LIST in May 2016 also made the RCA list: our readers are more engaged than ever.
  • Smaller properties have grown their presence against the global hotel chains.
  • The votes cast by leisure travelers outnumbered the ones by business travelers.

NEW TRAVEL TRENDS

  • Luxury, all-inclusive resorts are for a wide cadre of travelers, not just couples.
  • Caribbean properties are stronger than ever, despite recent health alarms.
  • Italy cannot be beat.
  • U.S. secondary cities are more popular than ever.

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    Conde Nast Traveler Logo (PRNewsFoto/Conde Nast Traveler)

The Readers’ Choice Awards are announced in the November issue of Condé Nast Traveler, on newsstands nationwide on October 25, 2016. The full list is published exclusively online, at www.CNTraveler.com/rca.