Holiday Entertaining 2016: Award-Winning Hiro® Sake From Japan Celebrates its Fifth Anniversary and Presents New Portfolio Addition, Hiro Gold

Hiro Launches In Canada, With Extended Distribution in the United States…. And More to Come.

Hiro Sake®, the award-winning, handcrafted, premium sake from Japan, is celebrating its fifth anniversary with a series of exciting new developments. The company—which has grown in sales for each of its five years—having put the finishing touches on its most luxurious and high-end sake ever, is expanding into British Columbia and has broadened its reach across the United States.

Japanese Sake dates back to over 2,000 years ago, even before the first Japanese written books ever recorded… Lore has it that Japanese Sake’s origin occurred when some natural airborne yeast landed in an open container of rice producing a slightly fermented liquid that gave some lucky farmers a pleasant buzz. Japanese Sake gained the favor of the Japanese Imperial Court, which formed its own brewing department.

The magic of Japanese Sake lies in its extreme versatility. It is said that Japanese Sake is made like a beer but drinks like a wine. To be accurate, Japanese Sake is its own category of alcoholic beverage and its affinity for food spans the beer-to-wine spectrum. It has become so much more than a drink to be served ‘chilled’ or warm with Japanese food. Now, Japanese Sake is a gourmet addition to any dinner table and can be enjoyed paired with cheese, chocolate, and all varieties of ethnic foods. Japanese Sake can also be used in an infinite number of cocktails, usually standing in for white spirits such as vodka, rum or gin and with only half the alcohol of traditional spirits.

To expand its portfolio of fine sakes, Hiro Sake presents Hiro Gold, an ultra-premium sake known as Junmai Daiginjo sake, a product crafted from 100% Koshi-Tanrei sake rice. This rice is grown exclusively in the Niigata Prefecture, the premier sake producing region in Japan, where all Hiro Sake is brewed. Hiro Gold is produced in limited quantities only once a year by Hiro’s Toji (Sake Master) and will be available initially in California, Florida, New York and Texas with a suggested retail price of $100.00 (15% alc./vol.; 720ml).


Award-winning HIRO GOLD Junmai Daiginjo SAKE from Japan arrives in the U.S. this month.

Hiro Gold was also the recent winner of a Double Gold Medal at the 2016 San Francisco International Wine Competition and joins the portfolio of Hiro Blue and Hiro Red. In 2011 Hiro’s Toji was awarded first prize in a Japanese national sake competition, regarded as one of the most important sake competitions in the world. In addition to the 2016 Double Gold Medal awarded to Hiro Gold at the San Francisco International Wine Competition, Hiro Sake has won additional accolades from the same competition including a Double Gold Medal for Hiro Blue (2015) and named ‘BEST OF NATION‘ from Japan, the highest award bestowed. Hiro is imported by Hiro Sake USA in Manhasset, NY.


In addition to the new Hiro Gold Junmai Daiginjo, Hiro offers Hiro Blue junmai ginjo (15% ABV) and Hiro Red ginjo (15% ABV).

Hiro is hand crafted Japanese sake using only the finest ingredients at the Brewery Taiyo Shuzo, established in 1635 in the Niigata Prefecture, long considered one of the finest craft sake breweries in Japan. In addition to the new Hiro Gold Junmai Daiginjo, Hiro offers Hiro Blue junmai ginjo (15% ABV) and Hiro Red ginjo (15% ABV). Hiro Red and Hiro Blue can be used in an infinite number of cocktails, standing in for vodka, rum or gin and with only half the alcohol of traditional spirits. Hiro is only 39 calories/ounce, additive- and preservative-free, gluten-free (made with rice), histamine- and allergen-free (no allergic reactions) and has 1/3 the acidity of wine (making it easier on the stomach).

Hiro Sake has launched in British Columbia for the first time, with the first bottles of Hiro Blue for sale in Vancouver, making the brand available in all three countries of North America—Canada, the United States and Mexico. The brand will be distributed by Canwinex Co. in Canada.

In the U.S., Hiro expands into South Carolina, distributed by Breakthru Beverage and has changed distributors to Mexcor Importers in Texas. The brand also has announced aggressive plans to develop the on-premise market in California.

As we celebrate our fifth anniversary of the U.S. launch of Hiro Sake, we are excited to see a continued growth and interest in the sake category,” says Carlos Arana, co-founder and CEO of Hiro Sake LLC. “We have grown in triple digits every year since 2011 and this year we are available in close to 50% of all U.S. states as well as in Mexico and Canada. We actively support our trade partners by offering in-store sampling for our off-premise national accounts and major local chains and a specialty cocktail program like the Hiro Tokyo Mule served in branded Hiro copper mugs in some of our key accounts. We say kanpai, thank you to all those that have helped us succeed.”

Hiro Blue and Hiro Red are available in 720ml and 300ml bottles with a suggested retail price of $39.99/$19.99 (Blue) and $29.99/$15.99 (Red). Hiro Sake is available in 21 states as well as in Puerto Rico, Mexico and Canada (U.S. states include: AZ, CA, CT, DC, DE, FL, GA, HI, MD, MA, NC, NJ, NY, NV, OH, RI, SC, UT, VA, VT and TX).

More information about the company can be found at, on Facebook, on Twitter @hiro_sake and on Instagram @Tryhirosake.