Antonio Stefano, the LA/Milan-based fashion brand that loves dogs is launching its collection with Italian hand-made silk ties on Monday at Fashion Week Los Angeles, followed by an afterparty at the W Hotel in Hollywood. The brand is donating 49% of its profits towards building a dog hospital that supports abused and abandoned dogs.
Devoting a full 49% of its profits towards abused dogs, the high-end clothing brand Antonio Stefano is probably the world’s most cause-related company. Stefano Riznyk, the Chief Creative Director, felt a strong need for unique ties as a starting point. As a business lawyer and high-level negotiator, he is often wearing ties, and feels the market is flooded with ties that don’t speak reflect the person wearing it.
For Mr. Riznyk, there are only three ways a man can distinguish himself: his tie, watch, and belt; anything else other and he risks losing the respect of the mainstream in the high-stakes business world. A tie, however, can separate someone from the pack. It is so much more than an accessory, it is a statement.
With 20 ties in the collection at www.AntonioStefano.com, they range in price from $69 to $225 and each is hand-made in Italy, using the finest Italian silk. Each has its own unique story, so that customers can understand the inspiration behind each tie. Each design is original and a tie can take up to two months of back and forth between Riznyk and his Italian team to design. Once hand painted, the designs are digitized and go into production, and then shipped to the operations facilities in San Diego.
Antonio Stefano has a unique slogan: Size Does Not Matter, Fit Does. It explains the fact that each tie is available in 3 sizes: the standard 58″ by 3.5″, a shorter version at 55″, and a taller version that is 6″ longer than the standard. The sizes are appropriately named: Tall, Taller, and Tallest. They are both printed and manufactured in the same companies as you will find the world’s top ten designers making theirs.
The fashion show will also offer a sneak peak at the next line, a stunning Jaguar-designed women’s bathrobe that will be made of either silk or satin, depending on market forces. The first of ten models at the show will offer a sneak peak into the next item in production, a silk or satin (your choice) bathrobe in a dazzling jaguar design to replace the ‘grandmotherly’ bathrobes that women now have to use when courting their new man.