Under Armour Founder and CEO, Kevin Plank, to take CES 2017 Keynote Stage

The Consumer Technology Association (CTA)™ today announced that Under Armour Founder and CEO, Kevin Plank, will take the CES® 2017 keynote stage. Plank’s keynote will take place on Friday, Jan. 6, 2017 and will focus on how technology is shaping athletic performance and lifestyle now, and in the years to come.Print

Owned and produced by the Consumer Technology Association, CES 2017 will run Jan. 5-8, 2017 in Las Vegas, NV.

Kevin Plank is a true innovator,” said Gary Shapiro, president and CEO, Consumer Technology Association. “His story began as a college football player whose dislike of sweaty cotton t-shirts led to the founding of what is now one of the fastest growing athletic performance companies in the world. He continues to innovate by putting technology front and center at Under Armour. The company’s participation in CES underscores the ever-expanding breadth of our show and the consumer tech industry overall. We can’t wait to welcome Kevin to our keynote stage and hear what he has in store for a company that has already invested close to $1 billion in bolstering the digital health and fitness communities.

Plank has spent the last 20 years outfitting athletes in some of the world’s most innovative performance apparel, footwear and equipment. What began as a startup in his grandmother’s basement is now a global company on track to reach nearly $5 billion in revenue by the end of 2016.

Under Armour shared its vision for Connected Fitness at CES 2016 with the launch of UA HealthBox™, a suite of products designed to help athletes gain insight into their health, reach their goals and perform better. The company plans to take that focus a step further this year based on the input of the 185+ million members of its digital health and fitness community – the largest of its kind in the world.

The sports and fitness world is one where an athlete’s success hinges on milliseconds and millimeters; 95 companies that mirror Under Armour’s dedication to fitness and sports performance will exhibit in the Sports, Fitness and Health marketplaces at CES 2017.

The Consumer Technology Association (CTA)™ is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. The Association also owns and produces CES® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years – the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Technology Association (CTA)™, the technology trade association representing the $287 billion U.S. consumer technology industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed.

Registration for CES 2017 is now open. Visit CES.tech for more information. Check out CES video highlights. Follow CES online at CES.tech and on social.