Chivas Regal Ultis is the First Blended Malt Scotch Whisky from the House of Chivas and Represents the True Essence of Chivas Regal.
Luxury Blended Malt Scotch Whisky Launched in Conjunction with the Next Iteration of the Win the Right Way Campaign Featuring Actor Javier Bardem
Chivas Regal®, the world’s first luxury whisky, has launched Chivas Regal Ultis™, the first blended malt Scotch whisky from The House of Chivas. Created in tribute to the passion and dedication of five generations of Master Blenders, Chivas Regal Ultis captures the essence of Chivas Regal by using only five of the most precious signature single malts to represent the style and diversity of the prestigious Speyside whisky region.
Since 1909, only five men have ever mastered the iconic Chivas Regal house style, and Chivas
Regal Ultis, a luxury whisky with complex flavors, a glorious golden hue and a commanding, rich aroma, creating an ideal spirit to celebrate shared success with friends,salutes the strength of vision, commitment and mastery of the brand’s Master Blenders.
From the millions of casks in the Chivas Brothers inventory, only 1% has been hand-selected by the expert blending team to create Chivas Regal Ultis. This traditional method of individually nosing each cask ensures the blend’s superior quality. The distillation process takes place exclusively in copper pot stills, capturing the essence of the smooth and generous character of Chivas Regal’s signature style. The latest release has been crafted with hand-selected malts from Tormore, Longmorn, Strathisla, Allt A’Bhainne and Braeval.
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for its benchmark quality and taste, style, substance and exclusivity. A truly global brand, Chivas Regal has been integral to the growth of the Scotch whisky category worldwide and today sells 4.5 million 9L cases annually in more than 150 countries across the globe. With generosity, entrepreneurship and integrity at the heart of Chivas Regal, the brand launched its successful Win the Right Way campaign in 2014, which aims to inspire a new generation whilst making a positive impact on the lives of others.
“By working together, our blending team has masterfully brought five unique single malts from across the Speyside region to create an exceptional blend which is truly the essence of Chivas Regal Ultis,” said Colin Scott, Custodian Master Blender. “Each individual malt and each individual blender has added an element of expertise to the whisky, which is unique to the blend, ensuring it is the ultimate embodiment of shared success.”
Chivas Regal Ultis personifies the brand’s belief in the power of shared success and launches alongside the next generation of the brand’s Win the Right Way campaign. The next phase is being showcased through a 360-degree advertising campaign demonstrating the power and impact of working together to achieve success.
- Nose: The aroma presents ripe peach and red apples with accompanying cinnamon, fudge and honey infusions.
- Taste: Tasting reveals a smooth vanilla texture, brimming with clementine and apricots, before giving way to a background of soft caramel, spicy cloves and ginger.
- Finish: A bold finish is long with a warm hint of heather, leaving a satisfyingly full experience.
The Win the Right Way campaign launched in 2014 and brings to life the Chivas Regal brand belief that real success is not measured by a man’s wealth alone but by how many lives he has enriched. The latest installment of the campaign aims to reinforce this belief and inspire a new generation to achieve success whilst making a positive impact on the lives of others.
The campaign delves into the stories of successful social entrepreneurs from across the globe and stars Javier Bardem. The cast featured in the campaign brings to life the Win the Right Way campaign by exploring the stories behind the people and experiences who have helped them to achieve success.
“At the heart of Chivas Regal are the values of sharing success, supporting local communities, and investing in social business,” said Shefali Murdia, Brand Director, Chivas Regal, Pernod Ricard USA. “The Win the Right Way campaign brings these values to life by reinforcing the brand’s focus on entrepreneurialism and generosity.”
Chivas Regal Ultis will be available in limited cities across the U.S. at a suggested retail price of $200.
The Chivas Regal range includes Chivas 12, Chivas Extra, Chivas 18, Chivas 25, the pinnacle of the range ultra-prestige blend, Chivas Regal The Icon and the Global Travel Retail exclusive, Chivas Brothers Blend. To find out more about the Win the Right Way campaign and Chivas Regal Ultis, visit www.chivas.com.
CHIVAS REGAL® Ultis ™ Blended Scotch Whisky. 40% Alc./Vol. (80 Proof).
©2016 Imported by Chivas Bros. Import Co., Purchase, NY