BabyBjörn Introduces “The Woods Collection”, Inspired by the Swedish Forest

BabyBjörn, the Swedish family-owned company, is returning to its roots and is launching a new collection inspired by the beautiful Swedish forest: The Woods Collection. The collection evokes cozy, autumn feelings and encourages relaxing moments with family and friends, both inside and outdoors. The Woods Collection will include the popular Baby Carrier One and Bouncer Balance Soft in new, warm color options – from pine green to plum red. The six new, fashionable colors of The Woods Collection perfectly exemplify the Swedish forest and nature’s simple pleasures – the serenity of the green moss, the deep red glow of berries among the lingonberry leaves and sunshine streaming through the glade. Leather-like details add a more modern expression and each product will feature a small, distinctive Swedish flag.414067

The Baby Carrier One will come in Blackberry Red, Pine Green and Birchwood Beige and is popular among parents who want an ergonomic, versatile baby carrier. Perfect for children from newborn to 3 years old, it also features a sturdy support belt and padded shoulder straps for comfort. The carrier has four front and back carrying options. Recommended price: $189.95

The Bouncer Balance Soft will be available in Frost Green, Plum Red and Fog Blue. This line will be available exclusively this month through February 2017. The Bouncer Balance Soft is a more modern take on their classic bouncer, which has been soothing babies for more than 50 years. The ergonomic design is perfect from day one (up to 2 years old), and the natural bouncing movement develops baby’s motor skills and balance. Baby’s own movements make the bouncer rock, so no batteries are required. Recommended price: $199.95

All materials in this collection are gentle against baby’s skin and completely safe to chew. They have been tested and approved in accordance with Oeko-Tex Standard 100, Class 1, for baby products – the strictest textile standard in the world. This means that the products are free from health-hazardous substances and allergens.

We are looking forward to the fall, and the Woods Collection,” says Ulf Ingemarsson, CEO of BabyBjӧrn. “Many of us are excited to spend time with our families, including walks together in the forest. With this collection, we want to emphasize that quality time with our loved ones is truly meaningful. If our products can make the everyday routine easier for families with small children and create more special moments, then we will have truly succeeded.

BabyBjörn AB is a Swedish, family-owned company that develops, markets and distributes innovative products for children aged 0-3 years. More information is available on their website: