Steal A Look From Anyone, Anytime, Anywhere With Rimmel London’s New Ground-Breaking GET THE LOOK DIGITAL Technology

Love a beauty look worn by a friend, model or celeb? Steal it and make it yours! Women are turning more and more to their peers and celebrities for inspiration on their makeup and fashion looks which explains the recent rise in popularity of beauty vloggers and Instagram accounts. Now Rimmel London brings it one step even further by allowing you to not only use these looks as inspiration but to try them out directly on yourself via their new

Rimmel London introduces a cutting-edge breakthrough in digital technology with its innovative new GET THE LOOK technology. Experience the first-ever personalized augmented reality mirror, which lets you try out make-up styles from the streets and pages of your favorite magazine. Think of it as your very own beauty consultant on your phone.

The launch of the Get the Look App coincides with Rimmel’s ongoing effort to give its Millennial consumers what they are really after. The new app comes just months after Rimmel’s very first International Vlogger contest, and is just an example of the many upcoming digital innovations and actions for the

Now, for the very first time, you can point your smartphone at a friend, beauty ad, a photo or a person’s made-up face then virtually adopt (or recreate) a look using color-matched cosmetics by Rimmel. Like what you see? You can steal, try and click to buy.

Truly ground-breaking, the GET THE LOOK uses highly-advanced real-time tracking that detects make-up on faces in print and real life. This reading is compared with Rimmel’s extensive database to find the best matching shades of mascara, eyeliner, eyeshadow, lipstick, lipliner, blusher, bronzer and foundation to try out on your own image using your smartphone camera. No more pining away after all those high end beauty looks from the runway, with the new Get the Look App you can steal their looks straight from the fashion pages of your favorite magazine and make it your own with

You can even customize your virtual look by changing the shades and colors in real time thanks to the Rimmel website’s live try on 3D Technology – get as playful and creative as you dare. The accurate face-tracking technology cleverly ‘sees’ features and is intuitive enough to discern between facial contours, allowing the virtual make-up to stay in place when smiling and

Get the London look in just one click. Want to try the Camden Punk look? Or get ready for a night in Chelsea? Rimmel has got you covered. Simply click on the “London Look” section of the website for pre-recorded looks designed by

Camillo Pane, Coty Executive Vice President global category development, comments: “I am very excited to unveil the next step in our Coty digital revolution with the Rimmel Get The Look app. Through ongoing research into our consumer needs, we learnt that our consumers are more inspired and driven to beauty purchases by looks they see on the street than by those created directly by beauty brands. Taking this into account, we have created our innovative Get the Look app that allows consumers to capture looks from the street with their phones and replicate it on themselves through the app using our Rimmel products and shades.”

More than just a mobile app, GET THE LOOK is also available on different platforms and devices thanks to the Rimmel London website. For the first time on a website, you can virtually try on make-up using your webcam and the ‘Try It On’ function on-screen. Test out all your fave Rimmel shades from the comfort of your bedroom.

Available: Download for free on iOS and Android app stores

On the Road to Spectacular: Lincoln Road – Florida’s Most Iconic Pedestrian Street – Undergoes A Conceptual And Visual Transformation

Cultural programming designed to increase community engagement begins in October

In the coming months, Miami Beach’s Lincoln Road will undertake a unique transformation that will embrace its rich culture and diversity while infusing a more eclectic, bold, fashionable and community-driven focus. Lincoln Road is already considered one of the most iconic cultural and commercial pedestrian roads in the United States, and was included in the National Register of Historic Places in 2011. The planned transformation of the road will take the convergence of Miami locals and international tourists to a new level through art, music, gastronomy, culture and fashion.

Lincoln Road Business Improvement District - LRBID

Lincoln Road, Miami Beach, Florida, USA. Photo credit: Osmany Torres (PRNewsFoto/Lincoln Road Business Improveme)

The Lincoln Road Business Improvement District (LRBID) has designated Ilona Creative Studio to create the new brand and an overall enhanced experience that will bring together arts, culture and carefully curated events to an area that is truly unlike any other in Miami.

To help realize the enhancement of the iconic road, the City of Miami Beach has entered into a contract with James Corner Field Operations, the New York based landscape architecture firm responsible for The High Line in Manhattan. James Corner Field Operations has designed a remarkable three-phase Master Plan that the firm will also oversee and implement.

The Master Plan envisions physical and operational improvements for the pedestrian portion of Lincoln Road and its adjacent streets. More public seating, spaces for art installations and a refreshed pavement design will convert the road into an immersive and multi-faceted destination.

Phase one, which is set to break ground in Spring 2018, will cover Lincoln Road from Washington Avenue to Lenox Avenue. Drexel and Pennsylvania Avenues will both be pedestrianized in this first phase. Other improvements include the addition of bike lanes to Meridian Avenue, expanded crosswalks and the removal of the existing median to promote better space allocation.

When famed architect Morris Lapidus was commissioned to redesign Lincoln Road in the 1950s, his distinguished style positioned the mall as one of the most luxurious destinations in the city during that time. The LRBID recognizes its commitment in building upon this legacy. Steve Gombinski, President of the LRBID explains: “Revitalizing and updating the historic Morris Lapidus designed public space will ensure that Lincoln Road remains one of the most exciting areas in the country.

Development and art have always gone hand in hand; and this relationship will be clear through the reimagining of Lincoln Road. The cultural programming will include breathtaking collaborations with Miami City Ballet, New World Symphony, the Bass Museum and other cultural organizations, as well as prominent local, national and international artists. The surprising appearance of urban-camouflaged performers in the least expected places, pop-up artist studios along Lincoln Road, wall wraps, streetlight banners and large-scale projections (including 3-D Mapping) will also enrich the street-entertainment experience.

Cultural and community activities on the road begin this month with an exhibition of Miami City Ballet‘s costumes from the past 31 years. The display, which will be held at 530 Lincoln Road, showcases exquisite costumes used in Miami City Ballet performances since the inception of the company in 1985 and includes a 3D projection of a ballet dancer created exclusively for the retrospective.

Lourdes Lopez, Artistic Director of Miami City Ballet, conveyed the importance of offering cultural activations on Lincoln Road, stating: “By offering opportunities for residents and tourists to enjoy the visual and performing arts while visiting Lincoln Road, community identity and pride will be enriched. And by participating in this initiative, the presenting arts organizations will help revive Lincoln Road’s cultural personality and increase the neighborhood’s attractiveness. Miami City Ballet is thrilled to be presenting an exhibition of more than 30 costumes from our repertory, displayed in an innovative and artful setting.”

Also launched on October 1 is the Little Shop of Monsters, a family-oriented workshop at 430 Lincoln Road that will run every weekend and will culminate in a silly haunted house for all to enjoy on Sunday October 30. Children and families will be given the opportunity to create their own silly monsters, spooky soundtracks and other interactive Halloween-

Travel: National Geographic Journeys With G Adventures Introduces 18 New Trips For 2017

National Geographic Expeditions and G Adventures have unveiled 18 new trips for 2017 as part of the National Geographic Journeys with G Adventures lineup, including tours through the storied landscapes of Namibia, Japan, France and Canada, plus several U.S.-based tours into America’s historic cities and national parks. The new itineraries will boost the number of tours in the National Geographic Journeys with G Adventures collection to 83.

NG Journeys Logo

National Geographic Journeys with G Adventures (PRNewsFoto/National Geographic Society)

Among the highlights of the 2017 Journeys lineup are seven new itineraries in Africa, including Wonders of Namibia, which features a lecture and guided game drive with the National Geographic-supported Cheetah Conservation Fund in Namibia. A new tour to Japan will have travelers making sushi with a local chef, watching an ancient martial arts performance, and learning Zen calligraphy. For wildlife enthusiasts, the Canadian Polar Bear Experience provides a rare opportunity to see polar bears in their natural habitat alongside an expert from Polar Bears International, an organization that has collaborated with National Geographic. In the U.S., the Discover California’s National Parks trip visits Death Valley, Yosemite, Sequoia National Park, and features a behind-the-scenes visit to the Monterey Bay Aquarium.

Launched in January 2016, the Journeys collection offers hands-on exploration and meaningful interactions with people and places at an accessible price point. “The success of this product in its premiere year has far surpassed our hopes, attracting thousands of new bookings, and rave post-trip reviews from our travelers,” said Jeff Russill, G Adventures’ Vice President of Product. “It shows us that travelers want experiences that enrich their minds, hearts and spirits.

With an emphasis on discovery, storytelling, local immersion and social good, all Journeys tours offer unforgettable experiences to travelers who appreciate having free time and flexibility, but value the structure and security that come with group travel. Each trip is led by a knowledgeable local guide known as a Chief Experience Officer (CEO), and is filled with opportunities to connect with local cultures. Travelers also visit various projects and initiatives associated with National Geographic or G Adventures that help improve local livelihoods and protect the natural or cultural heritage.

Over the past year, we’ve been thrilled to see how this new line of trips has resonated with all kinds of travelers, in particular younger travelers seeking an authentic way to connect with another part of the world,” said Lynn Cutter, Executive Vice President of National Geographic Travel. “Our newest itineraries help round out our offerings with a suite of national parks tours in North America and safaris in Africa. They each offer fun, immersive experiences that appeal to a wide range of travelers—from nature lovers to history buffs—and support the local communities.” Continue reading

ALOR Launches ‘HOPE’ Affirmation Bracelet In Support Of Breast Cancer Awareness Month

Brand Founder’s Personal Passion Project to Aid in Finding a Cure

Southern California-based ALOR, known for their portfolio of luxury cable jewelry and Swiss Made timepieces, is proving jewelry can do good this October. The brand has designed the ‘HOPE’ Affirmation bracelet that will raise awareness and funding for finding a cure for breast cancer. The bangle bracelet, a 4-row blush rose stainless steel with an 18K gold and pink sapphire-studded ‘Hope‘ charm, will be available for $150 via beginning October 1st. Part of a six-piece collection, the ‘HOPE’ Affirmation bracelet is the first in the series to be released. The full collection includes ‘LOVE‘, ‘JOY‘ and ‘FAITH‘ charms, in various combinations of ALOR’s signature colored cables in grey, yellow and classic Noir. The bracelet will be available via ALOR’s website in early October.

The ALOR collections combine casual simplicity with refined elegance for a product that can be worn day and night, by women of all ages and stylistic sensibilities. Based in San Diego, California, ALOR was founded by designer Jack Zemer and his wife Sandy Zemer in 1979. The Zemers’ goal was to create an artful fusion of timeless yet modern pieces that feature sensual, fluid construction and are above all, wearable. The collection is designed in Southern California and featured in a growing global distribution network including Nordstrom and Holt Renfrew.

ALOR HOPE Affirmation Bangle

ALOR’s ‘HOPE’ Affirmation Bracelet, a 4-row bangle in blush stainless steel with an 18K gold and pink sapphire-studded ‘HOPE’ charm. (PRNewsFoto/ALOR)

Sandy Zemer, ALOR’s co-founder, is the heart behind the ‘HOPE‘. “I was given a similar bangle by my husband at a recent milestone birthday celebration, as were all of my friends in attendance. The bangle symbolized that no matter how many miles or years may separate us, we are always close to each other’s hearts and that support system is always there.” She continued, “With the ‘HOPE’ Affirmation bangle, the message is much the same: the wearer is part of a network, an unwavering support system that will be there throughout their journey.”

Ten percent of sales proceeds will be donated to Here for the Girls***, a charity dedicated to healing and saving lives by supporting young women diagnosed with breast cancer, while providing breast health education for all.

ALOR’s president, Ori Zemer, shared, “We are thrilled to be doing our part to support breast cancer awareness and education. The nucleus of this project came from a place near and dear to Sandy’s heart, but we realized there was an opportunity to make a real difference in a sizeable way.

For more information, visit

***This special, 501(c)(3) not-for-profit women’s health organization was birthed as Beyond Boobs!, Inc. in 2007 by two survivors who experienced first-hand the lack of resources specifically designed to meet the unique needs of young women affected by breast cancer. So they brought together other young survivors in their hometown of Williamsburg, Virginia, to help each other turn their diagnoses into catalysts for positive transformation. This initial grassroots, in-person support group expanded into Beyond Boobs! Not-Your-Typical Support Systems in communities in different states, and it is growing. Vicki Tashman‘s 2015 gift of the not-for-profit Pink Link, her online support community for breast cancer survivors, greatly extended the reach of their special style of support. With each retaining its own identity, Beyond Boobs! (in-person support) and Pink Link (online support) joined forces in 2016 under the name Here for the Girls, Inc. to reach more young women with their core offering, love.

World Class Whisky Education Now Available From Home or On The Go


A New Way to Nose: Johnnie Walker and critically-acclaimed mixologist Jeff Bell collaborate for a unique video series showcasing fun tidbits, tricks, and whisky facts

You’re so close to that first sip, I can taste it….and I don’t have a mouth.” This doesn’t sound like your average whisky tasting? That’s right, it’s not. Johnnie Walker Blended Scotch Whisky announces the launch of a new digital mentorship program, leading a new era of whisky education that can be enjoyed from the comforts of home for those of legal drinking age.


Johnnie Walker announces Digital Mentorship program – World Class Whisky Education Now Available From Home or On The Go

As the number one blended Scotch whisky in the world, Johnnie Walker continues to innovate in new and exciting ways. The launch of this cutting-edge digital mentorship program brings to life product credentials and over two centuries of heritage and blending expertise through a variety of unique experiences, developed in collaboration with Vayner Media, across Amazon Alexa, Facebook Messenger and a series of digital videos featuring award-winning mixologist Jeff Bell.


Johnnie Walker collaborates with Amazon to develop an innovative Alexa skill bringing to life over two centuries of heritage and blending expertise

Through a progressive collaboration with Amazon, Johnnie Walker developed an innovative Alexa skill that allows consumers to experience the full Johnnie Walker portfolio and learn about the brand’s rich history. The Johnnie Walker Skill, now available for download via the Amazon Alexa app, is easily launched via Alexa voice activation on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV and more by saying, ‘Alexa, open Johnnie Walker’.”


Johnnie Walker launches a bot for Messenger bringing whisky tasting and education to your fingertips

Alexa then cleverly guides participants through personalized tastings, recommends blends across the portfolio to appeal to a variety of palates, shares anecdotes from the Johnnie Walker history, provides practical whisky tips and recommends unique cocktail recipes, which can be downloaded electronically in the Amazon app to re-create at home. Thanks to Johnnie Walker, you can now sip and savor your whisky, while being entertained by the wit and playfulness of Alexa along the journey.

We’re delighted to be collaborating with an iconic brand like Johnnie Walker,” said Rob Pulciani, Director, Amazon Alexa. “The Johnnie Walker skill dives deep into the world of whisky in a fun and engaging way through recommendations of blends, practical whisky tips and more–all just by using your voice. Now our customers can entertain at home in a unique way with the hands-free convenience of Alexa.

Don’t have any whisky? Not a problem – the Johnnie Walker Skill, with the help of e-commerce website Drizly, directs users to a retailer near their specific zip code.

To build upon the digital mentorship program, Johnnie Walker has also launched a one-of-a-kind bot for Messenger bringing whisky tasting and education right to your fingertips.

Using a mobile device, consumers can now visit JohnnieWalkerUS to chat live with the Johnnie Walker bot for Messenger, accessing unparalleled whisky knowledge. Whether you’re at the bar, at home, or on-the-go, you can consult the Johnnie Walker bot for Messenger to receive a guided tasting experience, whisky and brand knowledge, cocktail recipes, blend recommendations and where to buy.


Within a few clicks on your smart phone, Johnnie Walker bot for Facebook Messenger is available for all of your whisky needs

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