With Their 14th Annual Power Of Pink Program, Brighton Aims To Raise $400,000 For Breast Cancer Charities
Brighton (known for luxurious, timeless accessories created by their own team of designers and which also produces handbags, belts, footwear, small leather essentials, eyewear, luggage, fragrances and gifts) has a history of giving back by supporting charities through selling exclusive, limited edition bracelets and leather goods. Among their charitable initiatives, the company supports numerous breast cancer charities – including the Breast Cancer Research Foundation (BCRF) and hundreds of local charities through their Power of Pink Promotion.
What sets Brighton apart is their community involvement. Brighton’s owners, Jerry and Terri Kohl, started their business over 40 years ago, and they resolved to have a company that would be run from the heart, focused on treating their customers and employees the way they love to be treated and giving back to the communities where Brighton Collectibles stores are located. To date, Brighton has raised over $6 million for breast cancer charities.
Brighton’s company owned stores, and participating specialty stores, host Power of Pink events to empower survivors and raise funds to help those impacted by the disease. “Pink Events” include survivor makeovers, fashion shows, breakfasts, luncheons and special shopping events where women can hear doctors and nurses talk about treatment, breakthroughs and recovery resources.
It is the mission of the Power of Pink initiative to raise money to support local and national breast cancer charities. “Mother, sister, or friend – we all know someone who has been affected by this disease,” Jerry Kohl explains, “The more we all give, the sooner we’ll reach a cure.“
The Power of Pink initiative runs through October 31st. There are three bracelet styles (ranging from $45 to $78) and a $5 donation will be made for each bracelet sold. Brighton will match the $5 donation and is encouraging its participating specialty stores to do the same, bringing the total donation to $10 per bracelet sold. In addition, at Brighton’s company owned stores, there will be limited edition accessories – and 10% of the purchase price from these items will be donated to breast cancer charities.
As part of #BrightonGivesBack, Power of Pink is one of Brighton’s many charitable initiatives which generously support many local organizations as well as the(abovementioned) Breast Cancer Research Foundation, Soles4Souls, children in the arts and women re-entering the work force. Through the years, the company has donated over $10 million to organizations in every major city through promotions and charity fundraising events.