National Breast Cancer Awareness Month: Brighton Supports Breast Cancer Charities

With Their 14th Annual Power Of Pink Program, Brighton Aims To Raise $400,000 For Breast Cancer Charities

Brighton (known for luxurious, timeless accessories created by their own team of designers and which also produces handbags, belts, footwear, small leather essentials, eyewear, luggage, fragrances and gifts) has a history of giving back by supporting charities through selling exclusive, limited edition bracelets and leather goods. Among their charitable initiatives, the company supports numerous breast cancer charities – including the Breast Cancer Research Foundation (BCRF) and hundreds of local charities through their Power of Pink Promotion.

What sets Brighton apart is their community involvement. Brighton’s owners, Jerry and Terri Kohl, started their business over 40 years ago, and they resolved to have a company that would be run from the heart, focused on treating their customers and employees the way they love to be treated and giving back to the communities where Brighton Collectibles stores are located. To date, Brighton has raised over $6 million for breast cancer charities.

Brighton’s company owned stores, and participating specialty stores, host Power of Pink events to empower survivors and raise funds to help those impacted by the disease. “Pink Events” include survivor makeovers, fashion shows, breakfasts, luncheons and special shopping events where women can hear doctors and nurses talk about treatment, breakthroughs and recovery resources.

It is the mission of the Power of Pink initiative to raise money to support local and national breast cancer charities. “Mother, sister, or friend – we all know someone who has been affected by this disease,” Jerry Kohl explains, “The more we all give, the sooner we’ll reach a cure.“

The Power of Pink initiative runs through October 31st. There are three bracelet styles (ranging from $45 to $78) and a $5 donation will be made for each bracelet sold. Brighton will match the $5 donation and is encouraging its participating specialty stores to do the same, bringing the total donation to $10 per bracelet sold. In addition, at Brighton’s company owned stores, there will be limited edition accessories – and 10% of the purchase price from these items will be donated to breast cancer charities.

As part of #BrightonGivesBack, Power of Pink is one of Brighton’s many charitable initiatives which generously support many local organizations as well as the(abovementioned) Breast Cancer Research Foundation, Soles4Souls, children in the arts and women re-entering the work force. Through the years, the company has donated over $10 million to organizations in every major city through promotions and charity fundraising events.

SCAD Announces Line-Up For 2016 Savannah Film Festival

“Jackie” to Open Fest; “La La Land” and “Arrival” set as Spotlight and Centerpiece Gala Screenings

Additional Gala Screenings and Docs to Watch Announced

The Savannah College of Art and Design (SCAD) has announce its line-up of films for the 2016 Savannah Film Festival, including Gala Screenings, Signature Series, Docs to Watch and a new Global Shorts Forum. The festival will launch on Saturday, Oct. 22 with “Jackie” and will feature the Spotlight Gala Screening of “La La Land” and Centerpiece Gala Screening of “Arrival.”

Savannah Film Festival (PRNewsFoto/SCAD)

Hosted by SCAD, the annual event has celebrated cinematic creativity from award-winning professionals and emerging filmmakers for 19 years. The festival will be held in downtown Savannah, Georgia, and runs from Saturday, Oct. 22 to Saturday, Oct. 29.

The 19^th annual festival gathers a diverse group of industry professionals from all fields of the business to participate in panels and Q&A discussions on several topics about the film, television and digital media business. More importantly, the Festival, and the competition, provides students with opportunities as unique as the movies on the screen. It’s a chance for SCAD students to exclusively connect with leaders from the entertainment industry through master classes, coffee talks, lectures and panel discussions and a chance for Savannah, a premier film hub, to promote quality movies produced by independent and studio filmmakers.

SPECIAL PRESENTATIONS

Opening Gala Screening: “Jackie” – A searing and intimate portrait of one of the most important and tragic moments in American history, seen through the eyes of the iconic First Lady, then Jacqueline Bouvier Kennedy (Natalie Portman). “Jackie” places us in her world during the days immediately following her husband’s assassination. Known for her extraordinary dignity and poise, here we see a psychological portrait of the First Lady as she struggles to maintain her husband’s legacy and the world of “Camelot” that they created and loved so well. Director: Pablo Larrain. Cast: Natalie Portman, Peter Sarsgaard, Greta Gerwig, Billy Crudup and John Hurt.

Spotlight Gala Screening: “La La Land” – Written and directed by Academy Award® nominee Damien Chazelle, “La La Land” tells the story of Mia (Emma Stone), an aspiring actress, and Sebastian (Ryan Gosling), a dedicated jazz musician, who are struggling to make ends meet in a city known for crushing hopes and breaking hearts. Set in modern day Los Angeles, this original musical about everyday life explores the joy and pain of pursuing your dreams. Director: Damien Chazelle. Cast: Ryan Gosling, Emma Stone and John Legend.

Centerpiece Gala Screening: “Arrival” – When mysterious spacecraft touch down across the globe, an elite team — led by expert linguist Louise Banks (Amy Adams) — is brought together to investigate. As mankind teeters on the verge of global war, Banks and the team race against time for answers — and to find them, she will take a chance that could threaten her life, and quite possibly humanity. Director: Denis Villeneuve. Cast: Amy Adams, Jeremy Renner, Forest Whitaker, Michael Stuhlbarg and Mark O’Brien.

GALA SCREENINGS: The annual Gala Screenings spotlight upcoming studio films before their wide releases, including this year’s entries:

Carnival Corporation to Donate $2 Million to the Smithsonian’s National Museum of African American History & Culture

Carnival Corporation, through its philanthropic arm, Carnival Foundation, is donating $2 million to the Smithsonian Institution‘s National Museum of African American History & Culture. Eleven years in the making and built at a cost of $540 million, the museum opened Sept. 24 on the National Mall with a dedication ceremony featuring remarks by President Barack Obama and a three-day music and spoken-word festival called “Freedom Sounds: A Community Celebration.” In recognition of the gift, NMAAHC has designated Carnival Corporation a Founding Donor of the museum.

“The National Museum of African American History & Culture is a celebration of the many contributions African Americans have made to the history, culture and community of the United States,” said Linda Coll, executive director of Carnival Foundation. “The organizations that Carnival Corporation supports through Carnival Foundation reflect the great value the company places on diversity and inclusion in the communities that we touch, and we are honored to be a part of this new museum.”

The 390,000-square-foot National Museum of African American History & Culture is located on a 5-acre site adjacent to the Washington Monument. Its 12 inaugural exhibitions feature more than 3,000 objects and cover topics ranging from military and sports history to performing arts and the western and northern migration.

Each day of the three-day “Freedom Sounds: A Community Celebration” had a theme: Friday was “Homecoming,” Saturday was “Celebration” and Sunday was “Call and Response.” The events and concerts highlighted music traditions such as jazz, R&B, gospel, folk, classical, New Orleans brass band, Afro-Latin jazz and hip-hop.

The NMAAHC is the only national museum devoted exclusively to the documentation of African American life, history and culture. It was established by Act of Congress in 2003, following decades of efforts to promote and highlight the contributions of African Americans. To date, the museum has collected nearly 40,000 artifacts. Nearly 100,000 individuals have become charter members of the museum. When the NMAAHC opened on Sept. 24, 2016, it became the 19th and newest museum of the Smithsonian Institution.

The Carnival Foundation oversees the many philanthropic endeavors of Carnival Corporation and its 10 affiliated cruise line brands as well as its employee-driven service group, the “Friends Uniting Neighbors“ (F.U.N.) Team. Although Carnival Foundation’s contributions are spread to communities where the brands operate, the company primarily focuses on organizations based in South Florida, where Carnival Corporation is headquartered. Through monetary and in-kind donations, innovative philanthropic programs, employee fundraisers and hands-on volunteer initiatives, Carnival Foundation and the brands of Carnival Corporation support a variety of organizations.

13 Haunted Houses So Crazy You’ll Wish You Brought a Change of Underwear

Hauntedhouses.com‘s list of the Top 13 Haunted Houses in America for 2016, has been released. The haunted houses and attractions on this year’s list are the most unique, entertaining and terrifying, haunted attractions in the country.

“Every year we get asked which haunted houses are really going to scare people and more importantly, make their friends scream,” said http://www.hauntedhouses.com/ representative James Olmsted. “We scour the country to find the best of the best all over America. This year we paid special attention to haunted houses that are unique in their approach to making your heart race. From locations in creepy old industrial districts to country farms and hayrides under the stars, each location has a unique approach to interactive horror, but all deliver the thrills and excitement that Halloween fans are seeking.“

13th Floor Haunted House (PRNewsFoto/HauntedHouses.com)

HauntedHouses.com‘s 2016 list includes:
1. House of Torment (Austin, TX) www.houseoftorment.com – House of Torment has locations in Austin, TX and Chicago, IL. It’s Chicago location is Chicagoland’s largest haunted house and House of Torment Austin is arguably the most popular haunt in all of Texas. The Austin location is also moving to a new location for its 2016 season that is 40,000 square feet, twice the size of its previous spot. Both locations are also offering all-new attractions for the 2016 season.
2. 13th Floor Haunted House (Denver, CO) www.13thfloorhauntedhouse.com – 13th Floor has haunted houses in Denver, Phoenix, Chicago, and San Antonio and their production values rival any haunt in the world. Each 13th Floor haunt has a unique set of characters and themes, and each one has a feature to set it apart from other haunted attractions. For example, 13th Floor San Antonio has a three-story slide integrated into its haunt!
3. Headless Horseman (Ulster Park, New York) www.headlesshorseman.com – Headless Horseman Haunted House in New York offers a remarkable haunt experience that includes a haunted hayride, corn maze, seven haunted houses, and a sideshow magic and illusion show. It is one of the largest and longest lasting haunts in the country, and it never ceases to be scary.
4. Terror on the Fox (Green Bay, Wisconsin) www.terroronthefox.com – Terror on the Fox is a Wisconsin Halloween Tradition, and 2016 marks its 20th Anniversary season. The haunt is located next to Green Bay’s National Railroad museum, and it even features an antique passenger train of its own that customers ride in on!
5. Bates Motel & Haunted Hayride (Philadelphia, Pennsylvania) www.thebatesmotel.com – The Bates Motel is celebrating its 25th Year of Fear for the 2016 season, and it offers one of the best haunted hayrides in the country. The hayride has been featured on Travel Channel, USA Today and other national publications.
6. Fear Farm & Phoenix Haunted Hayride (Phoenix, Arizona) www.fearfarm.com – Fear Farm is a legendary Halloween tradition in Phoenix that features several haunted houses and a haunted corn maze. Its infamous clowns, Tremmors and Flinch, are some of the most terrifying and recognizable characters in the haunt industry. Fear Farm is also adding the Phoenix Haunted Hayride for its 2016 season.
7. The Asylum Haunted House (Denver, Colorado) www.asylumdenver.com – The Asylum is a Denver haunted house that often falls in the shadow of 13th Floor, but some may argue it is just as scary or scarier. The Asylum is a very thematic haunted house, and its themes are commonly tied to insane asylums, abandoned hospitals, and escaped mental patients, which everyone can agree are horrifying subjects.
8. Bennett’s Curse (Baltimore, Maryland) www.bennettscurse.com – Bennett’s Curse Haunted Attraction in Baltimore, Maryland is becoming renowned in the haunt world. It is located in a 40,000 square foot facility and it is offering 4 all-new attractions as well as the bonus haunted house, Coulrophobia for its 2016 season.
9. Cutting Edge Haunted House (Fort Worth, Texas) www.cuttingedgehauntedhouse.com – The Cutting Edge Haunted House in Fort Worth, TX currently holds the Guiness World Record for the largest walk-through haunted house, and it will be one of the most horrifying walks of your life. The Denton Record Chronicle has called it “The longest adrenaline rush money can buy!”
10. House of Shock (New Orleans, Louisiana) www.houseofshock.com – The House of Shock boasts a 25,000-square-foot haunted attraction comprising of three all new events for the 2016 season. The haunt consists of over 350 volunteers to add their own brand of fright to the night. The haunted experience also includes a full service bar, live music and a horror show.
11. Nightmare on the Bayou (Houston, Texas) www.nightmareonthebayou.com – Nightmare on the Bayou in Houston has been featured on the Travel Channel as one of America’s best haunts, and it is located creepily close to one of Houston’s oldest cemeteries. This graveyard is well known for its paranormal activity and has been designated as a historic site by the state of Texas for being a final resting place of freed slaves and early African-American residents of Houston. This only adds to the scare factor of Nightmare on the Bayou.
12. Nashville Nightmare (Nashville, Tennessee) www.nashvillenightmare.com – Nashville Nightmare is Tennessee’s most terrifying haunted house, and it is absolutely massive. For 2016, it is offering four new attractions in its 50,000 square foot location.
13. Fear PDX Haunted House Screampark (Portland, Oregon) www.fearpdx.com – Fear PDX gets its name from being located near the Portland International Airport, and it is easily the top haunt in the city. Fear PDX offers not one, but FIVE attractions for one affordable ticket price of $25.

Fly With IAmElemental’s Female Action Figures at 2016 New York Comic Con

Pose With Exploration’s Animatronic Wings, Fabricated by Academy Award-Winning Jim Henson’s Creature Shop; Giveaways, Limited-Edition Figures & Raffles

Do you want to be a Superhero? At 2016 New York Comic Con, IAmElemental, creator of the first female action figures designed specifically for children, will offer fans of its Series 1/Courage and Series 2/Wisdom figures that opportunity at Booth 1764 from October 6-9, 2016 at the Javits Convention Center.

IAmElemental, creators of the first female superhero action figures designed specifically for children (PRNewsFoto/IAmElemental)

New York City-based IAmElemental is a privately held toy company creating the first-ever female action figures designed specifically for girls (and boys!). Founded in 2013, the company conducted a Kickstarter campaign in 2014 which was fully funded in two days, drawing backers from all 50 states and six continents, and was named by TIME Magazine as one of the “25 Best Inventions of 2014” and “Top 10 Toys of 2014.”

“At IAmElemental, we believe it’s not Superheroes, it’s Superpowers,” said Chief Elemental Officer Julie Kerwin. “All the Superpowers we could ever want or need are already inside each one of us. We call them the Elements of Power, and they’re coming to Comic Con through our giveaways, limited-edition figure sales, raffles and test-drives of our giant steampunk and Leonardo da Vinci-inspired Exploration’s Wings.”

Exploration’s Wings: Exploration from Series 2/Wisdom is one of IAmElemental’s most popular 4″ articulated female action figures. (PRNewsFoto/IAmElemental)

IamElemental envisions kids as the creators of a play experience in which they are the active agents in a story of their own design. The company’s female action figures boast a forward-thinking design and engineering unique among products designed for children. Its Series 1/Courage figures, modeled on Joan of Arc, represent character traits including Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. Series 2/Wisdom, with ancient Alexandrian STEM pioneer Hypatia as the muse, includes Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery and Oblivion. Series 3/Justice will launch in 2017.

IAmElemental’s offerings at New York Comic Con Booth 1764 include:

Captain Morgan Launches Limited Edition Pumpkin Spiced Rum

Just When You Thought Pumpkin Spice Couldn’t Get Any Better – Captain Morgan Jack-O’Blast Has Arrived

ON A SHIP, SOON TO DOCK – Rum lovers and pumpkin spice fanatics, get your glasses ready! Your obsession with pumpkin is no longer limited to the standard pumpkin beer and pumpkin spiced lattes this season.

Captain Morgan is here to fill the void with chilled pumpkin spiced flavored shots. Prepare yourself for an epic fall season with CAPTAIN MORGAN Jack-O’Blast Limited Edition Pumpkin Spiced Rum, the first pumpkin spiced rum offering to ever hit shelves.

Just When You Thought Pumpkin Spice Couldn’t Get Any Better – Captain Morgan Jack-O’Blast Has Arrived (PRNewsFoto/Diageo)

Stemming from last year’s celebrated release of CAPTAIN MORGAN Cannon Blast, Captain Morgan is upending the shots category once again with this new pumpkin spiced rum. Jack-O’Blast represents fall in a shot glass, blending Caribbean rum with some of your favorite seasonal flavors – fresh pumpkin, cinnamon and other autumnal spices – creating an insanely delicious shot. While Captain Morgan Jack-O’Blast boasts the identical shape of its predecessor, Captain Morgan Cannon Blast, it features autumn colors of orange and green. To solidify its place as fall’s must-have shot, the bold, round bottle simulates the look of a carved pumpkin when illuminated under a black light.

“As much as we enjoyed tropical cocktails over the summer, it’s time to make room for the bold flavors of fall everyone enjoys,” said Linda Bethea, Vice President of Captain Morgan. “Captain Morgan Jack-O’Blast is a must-have for responsible adult consumers during their favorite seasonal activities, whether it’s at football tailgates, Halloween parties or backyard bonfires with friends.“

Best enjoyed chilled as a fall-inspired shot, Captain Morgan Jack-O’Blast can also be served as a drop shot or as the key ingredient in a number of seasonal drinks. When celebrating with friends this fall, try the Apple Jack-O cocktail:

1.5 oz. Captain Morgan Jack O’Blast

4 oz. chilled apple cider

Directions: Combine Captain Morgan Jack-O’Blast with chilled apple cider and serve over ice.

CAPTAIN MORGAN Jack-O’Blast Limited Edition Pumpkin Spiced Rum (60 proof, 30% ABV) has a suggested retail price of $15.99 for a 750 ml bottle and is currently available nationwide for a limited time this fall.

Bright Pink® Partners With Aerie® and American Eagle Outfitters® for the 2016 “Support Your Girls” Campaign Focused On Breast Health Awareness For Young Women

Aerie and American Eagle Outfitters to donate 100% of sales from Limited-Edition Bright Pink Sunnie Demi Bra, Undie and Boxer

Bright Pink, a national non-profit organization focusing on the prevention of breast and ovarian cancer in young women, is proud to announce an integrated initiative with Aerie and American Eagle Outfitters in support of Breast Cancer Awareness Month. Aerie will offer a Limited-Edition Bright Pink Sunnie Demi Bra, while American Eagle Outfitters will offer a Limited-Edition Aerie Undie, Boxer and Boxer Brief with 100% of sales benefiting Bright Pink. This will mark the seventh consecutive year for the partnership but the first time both brands are participating. The campaign will run both in Aerie and American Eagle Outfitters stores and online at www.aerie.com and www.ae.com now October 19th, 2016. Aerie, American Eagle Outfitters and Bright Pink will promote the program through social media, customer e-mails and in-store marketing.

In addition, Aerie will introduce several opportunities for customers to help the cause, including inviting shoppers to donate to Bright Pink in Aerie stores by rounding up their purchase totals at the register. The partnership aims to spark important conversations among women about the risk of breast and ovarian cancer and inspire them to take take action, while also raising funds to fuel Bright Pink’s life-saving education programs.

Bright Pink is a national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. The organization’s mission is to save women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. Bright Pink‘s innovative programs educate and equip young women to assess their risk for breast and ovarian cancer, reduce their risk, and detect these diseases at early, non life-threatening stages. Founded in 2007, Bright Pink strives to reach the 52 million women in the US between the ages of 18-45 with this life-saving education. Put Awareness In Action™ at BrightPink.org.

“We’re incredibly lucky to have partners like Aerie and American Eagle Outfitters who share our vision to educate millions of women on their breast and ovarian health and empower them to take action,” said Bright Pink Founder and CEO, Lindsay Avner. “Through the ‘Support Your Girls’ campaign, both brands will raise critical funds that support the growth of our programs, while also inspiring their customers and employees to be proactive with their own health; a life-saving combination.”

Jennifer Foyle, Aerie Global Brand President, shares the same enthusiasm for the campaign: “We are so proud to partner with Bright Pink for the seventh consecutive year,” Foyle said. “Not only does our partnership help raise awareness for Bright Pink’s life-saving programs, but it also helps encourage body positivity and healthy habits for Aerie girls.”

The partnership includes several components:

• 100% of sales from the Limited-Edition Bright Pink Sunnie Demi Bra and Undie will be donated to Bright Pink. The bra, which is light pink in color, will be sold in Aerie stores and online at www.aerie.com from 9/30 through 10/19, or while supplies last. The Bright Pink Undie will be sold in American Eagle Outfitters stores and at www.aerie.com.
• 100% of sales from the Bright Pink Boxer and Boxer Brief will be donated to Bright Pink, and will be sold in American Eagle Outfitters stores and online at AE.com from 9/30 through 10/19, or while supplies last.
• One percent of all sales purchased using an American Eagle Outfitters or Aerie credit card in stores or online at ae.com and aerie.com will be donated to Bright Pink, up to $75,000.
• Shoppers will be invited to donate to Bright Pink at Aerie stores by rounding up their in-store purchase totals.
• The online hub for the campaign can be found at www.Aerie.com/AerieSupports, where visitors can access more information about the partnership and find links to breast health educational programs on Bright Pink‘s website.

Aerie and American Eagle Outfitters social media channels will explain the partnership and encourage girls to get educated about their own breast health. Bright Pink stories of impact will be shared on Aerie’s blog, showcasing firsthand accounts around importance of being breast self aware starting at a young age.

(For more information, visit www.facebook.com/aerie and www.facebook.com/brightpink.)

The Estée Lauder Companies’ 2016 Breast Cancer Awareness (BCA) Campaign Unites The World In Action To Defeat Breast Cancer

Unique Voices Join Together To Encourage Acts That Inspire, Support Others And Promote Health And Wellness Year-Round

Together, Our Actions Can Bring Us Closer To A World Without Breast Cancer.

The BCA Campaign is The Estée Lauder Companies’ Largest Corporate Philanthropic Initiative And Is Active In More Than 70 Countries.

Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While individual experiences with the disease may vary, the desire to defeat breast cancer is universal.

This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on www.BCAcampaign.com and social media, while supporting lifesaving breast cancer research.

Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF Medical Research Grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services and is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.

The Estée Lauder Companies’ 2016 Breast Cancer Awareness Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.”

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., proudly champions The BCA Campaign’s mission worldwide and continues to honor the legacy of his late mother, Evelyn H. Lauder, stating “Our longstanding commitment to defeating breast cancer is a powerful source of pride at The Estée Lauder Companies—spanning continents, cultures and languages. Each year, our employees, consumers and partners worldwide come together to enhance awareness, raise funds and inspire meaningful action to fight this disease.”

(The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW and By Kilian.)

The following highly sought-after and iconic brands of The Estée Lauder Companies are contributing to The 2016 BCA Campaign by selling Pink Ribbon Products or making donations to BCRF.

Beginning September 30, 2016, the global BCA Campaign will:

• BRING AWARENESS to the importance of breast health globally by distributing educational brochures and millions of Pink Ribbons at The Estée Lauder Companies’ brand counters worldwide, as well as through BCAcampaign.com and social media @BCAcampaign
• UNITE A VARIETY OF KEY PARTNERS and influencers worldwide to demonstrate the power of taking action together and encourage others to make a difference
• GALVANIZE The Estée Lauder Companies’ employees around the world to participate in walks, fundraisers, auctions, concerts and other events to benefit BCRF and local breast cancer charities
• HOST A VARIETY of workshops, seminars and trainings to raise awareness of breast cancer and early prevention
• PROVIDE PEOPLE AROUND the world with a range of meaningful, impactful content on BCAcampaign.com that encourages them to take action in the fight against breast cancer throughout the year and offer opportunities to continue the conversation on social media
• ILLUMINATE BUILDINGS, MONUMENTS AND LANDMARKS WORLDWIDE in glowing pink lights to raise awareness of breast health and empower people around the world to take action to defeat breast cancer; in New York, the iconic Pink Ribbon will scroll across the mast of the Empire State Building, which will be lit in brilliant pink.
• KICK OFF BREAST CANCER AWARENESS MONTH by engaging BCA Campaign spokespeople at key events worldwide that spotlight the power of taking action together. On September 30, Elizabeth Hurley, Global Ambassador for The BCA Campaign, rang The New York Stock Exchange Closing Bell®, joined by inspiring employees of The Estée Lauder Companies .
• Offer Pink Ribbon Products globally through many of The Estée Lauder Companies’ sought-after beauty brands to raise awareness and funds