As part of the Grand Opening of the National Museum of African American History and Culture (NMAAHC), Moët Hennessy USA was proud to be a Major Contributor in support of the opening celebrations.
“We couldn’t be more proud to be associated with the National Museum of African American History and Culture,” said Jim Clerkin, President and CEO of Moët Hennessy North America. “For over 200 years, Moët Hennessy and its global brands have been connecting with a dynamic cross-section of consumers, not just through our events, but with our partnerships and programs. As part of our heritage, we continuously aim to create a unifying message of inclusion and provide progressive leadership in the American marketplace.”
THE NATIONAL MUSEUM OF AFRICAN AMERICAN HISTORY AND CULTURE is the only national museum devoted exclusively to the documentation of African American life, history, and culture. It was established by Act of Congress in 2003, following decades of efforts to promote and highlight the contributions of African Americans. To date, the museum has collected more than 36,000 artifacts. Nearly 100,000 individuals have become charter members of the museum. When the NMAAHC opened on September 24, 2016, it was be the 19th and newest museum of the Smithsonian Institution.
During the celebrations, Hennessy, Belvedere and Moët & Chandon along with a selection of other Moët Hennessy USA products, were featured and served at all of the museum’s grand opening festivities including the Donor’s Gala, The Smithsonian National Board Gala, and The Official After Party. Additionally, Moët Hennessy will be permanently recognized as a Major Contributor of the NMAAHC with an etching of the company’s name that will appear on the building in perpetuity.
Moët Hennessy USA‘s Chief Marketing Officer and Executive Vice President of Brands, Rodney Williams, stated, “Our brands have always aligned with like-minded partners, and the highly anticipated opening of the NMAAHC is an example of visionary efforts that illuminate and inform audiences about key elements in our American history. Since 1765, Hennessy Cognac has been connecting with cultures from around the world and represents a symbol of the dreams and ideas that people from all walks of life share together.“
Williams continued, “Belvedere Vodka’s recent partnership with South African artist Esther Mahlangu illustrates our commitment to creating alliances that build and promote shared values among communities and cultures from around the world. Our new partnership with the NMAAHC reflects that commitment.“
MOËT HENNESSY USA is the leading importer and marketer of luxury wines, spirits and champagnes in the U.S. The Moët Hennessy portfolio includes renowned brands such as: Hennessy Cognac; Veuve Clicquot, Moët & Chandon, Dom Pérignon, Ruinart and Krug champagnes; Belvedere vodka; Glenmorangie and Ardbeg single malt Scotch whiskies; and fine wines, including Cheval des Andes, Terrazas de Los Andes, Cape Mentelle, Cloudy Bay, Newton Vineyard, Smoke Tree and Domaine Chandon California sparkling, among others. Moët Hennessy has a strong consumer focus with an uncompromising commitment to building luxury brands.