A Little Pink Does a Lot of Good: Lands’ End’s Pink Thread Project to Raise Awareness and Funds For The Breast Cancer Research Foundation

The Lands’ End Pink Thread Project will once again prove that a little pink can do a lot of good. The company is raising awareness and funding for the Breast Cancer Research Foundation (BCRF) through the annual campaign, which was created to further support the organization’s mission to be the end of breast cancer by advancing the world’s most promising research.

Lands' End Inc Logo

Lands’ End (PRNewsFoto/Lands’ End, Inc.)

“At Lands’ End, we are proud to partner with and support the Breast Cancer Research Foundation through the annual Pink Thread Project,” said Joe Boitano, Co-Interim Chief Executive Officer, Lands’ End. “This impactful campaign proves that a little pink truly does a lot of good, and together with our customers we look forward to helping make a difference.”

Pink Thread

Lands’ End’s Pink Thread Project Raises Awareness and Funds For The Breast Cancer Research Foundation. For every Pink Thread monogram or embroidery added to Lands’ End apparel, accessories or home goods, Lands’ End will donate $4.50 of the $6.00 fee to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at http://www.landsend.com  now through October 31, 2016. (PRNewsFoto/Lands’ End, Inc.)

The Pink Thread Project is a simple, beautiful way to raise funds for breast cancer research by adding any monogram or embroidered icon using pink thread to Lands’ End apparel, accessories or home goods ranging from totes and towels to cardigans and shirts. For every Pink Thread monogram or embroidery, Lands’ End will donate $4.50 of the $6.00 fee to the Breast Cancer Research Foundation. Supporters can take part in the Pink Thread Project by ordering online at landsend.com from now through October 31, 2016. (View campaign video here.)

Our goal is to accelerate the breakthroughs bringing us closer to a cure and to speed up the progress that will improve survivorship and quality of life for breast cancer patients today. But that research relies on us all—by uniting with the highest rated breast cancer organization in the country, Lands’ End will undoubtedly propel research forward, faster. Together, we can be the end of breast cancer,” said Myra J. Biblowit, President & CEO, Breast Cancer Research Foundation.

Additional Pink Thread Project Initiatives

The Pink Thread Project will also feature other initiatives to support the Breast Cancer Research Foundation now throughout the month of October, which include:

Purchase Pink Styles – From inspirational warm socks and lovely scarves to handy totes, purchase select pink Lands’ End merchandise and 25 percent of the net purchase price (excluding sales/use tax and shipping and handling fees) from the sale will benefit BCRF.

In Stores Lands’ End will donate 10 percent of the retail purchase price of select pink women’s apparel and accessories sold in Lands’ End Shops at Sears to the BCRF during the campaign.

New Styles Give Back – In addition to core merchandise, select pink items from the Canvas by Lands’ End collection have been chosen for the campaign, and the sales of these select items will contribute 15 percent of the net retail purchase price (excluding sales/use tax and shipping and handling fees) benefitting BCRF.

Lands’ End OutfittersLands’ End is even giving businesses and organizations a way to raise funds for BCRF. Lands’ End Outfitters will feature a curated collection of 21 pink products that will be offered as part of the Pink Thread Project, with 5 percent of the net retail purchase price (excluding sales/use tax and shipping and handling fees) benefitting BCRF. Continue reading

The Council Of Fashion Designers Of America And Fabletics Join Forces For the 2016 Fashion Targets Breast Cancer Initiative

Actress and Fabletics Co-Founder Kate Hudson is the Fashion Targets Breast Cancer Ambassador for Fashion Targets Breast Cancer 2016.

The Council of Fashion Designers of America (CFDA) is partnering with the stylish, high-quality and accessible activewear brand Fabletics for Fashion Targets Breast Cancer (FTBC) 2016. Iconic actress, fashion tastemaker, mother of two and Fabletics co-counder Kate Hudson is serving as the FTBC ambassador for October.413198logo-1

As part of the partnership, Fabletics launched an FTBC-branded outfit on September 28, “National Women’s Health & Fitness Day,” which will dovetail into October’s Breast Cancer Awareness Month. The 3-piece look will feature a tank, sports bra and capri, with proceeds benefitting Fashion Targets Breast Cancer. Fabletics also hosted an FTBC event at all its locations that day with a percentage of sales donated to FTBC. Hudson follows an impressive list of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova among others.

Fabletics Kate Hudson

Kate Hudson Pictured in the FTBC Branded Outfit (PRNewsFoto/Fabletics)

The Fashion Targets Breast Cancer® (FTBC) name and symbol were created by Ralph Lauren and subsequently entrusted to the CFDA Foundation. In 2011, FTBC began working with The New York Community Trust to develop a focused grantmaking program covering the critical areas of breast cancer screening, treatment, and survival. It established the Fashion Targets Breast Cancer Fund, which is guided by an advisory committee of fashion industry representatives, experts in the content area, and Trust staff, to make grants to New York City organizations that assist women with breast cancer. Specifically, grants from the FTBC Fund help low-income, minority, and immigrant women, with screening, treatment, and support services to help them cope with their cancer.

Fabletics Logo


Fabletics is a high-performance lifestyle brand co-founded by Kate Hudson in 2013. Established to offer high-quality activewear at an accessible price, Fabletics was designed with the modern woman’s busy lifestyle in mind; every piece is intended to fit seamlessly into every moment of her day—from desk to dinner and workout to weekend. The brand offers a full selection of apparel and accessories to over one million VIP members across eight countries via its eCommerce website www.fabletics.com and thirteen U.S.-based retail stores.

Hudson has a passion for motivating and supporting women to lead healthy and active lives, and being the face of FTBC allows her to further her passion. “I feel so honored to be an ambassador for Fashion Targets Breast Cancer. As a longtime supporter of the cause, I believe being given the opportunity to lend your voice and creativity to empower, support and spread awareness is a beautiful thing,” she said.

The Council of Fashion Designers of America, Inc, (CFDA) is a not-for-profit trade association founded in 1962 with a membership of over 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and stages New York Fashion Week: Men’s. It also offers programs which support professional development and scholarships, including the CFDA {Fashion Incubator}, the CFDA/Vogue Fashion Fund, the Geoffrey Beene Design Scholarship, the Liz Claiborne Design Scholarship Award, the Kenneth Cole Footwear + Accessory Innovation Award, and the CFDA/Teen Vogue Scholarship. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate, not-for-profit organized to mobilize the membership to raise funds for charitable causes. Through the Foundation, the CFDA manages the worldwide Fashion Targets Breast Cancer initiative and raises funds for HIV/AIDS organizations, among others programs.

We couldn’t be more excited to have Kate join the history and legacy of Fashion Targets Breast Cancer. It’s a meaningful cause to the CFDA and one that we work year-round to help fundraise for. With Fabletics‘ focus on health and fitness, Kate is a perfect Ambassador to the cause and understands the importance of how fashion can support philanthropic endeavors,” said CFDA President and CEO Steven Kolb.

For more information, please visit www.CFDA.com, www.facebook.com/cfda, www.twitter.com/cfda, www.cfda.tumblr.com, and www.youtube.com/cfdatv

Official Launch of Wedspire Revolutionizes Wedding Industry

Each year, couples in the United States spend $100 Billion on wedding products and services, yet the stress on both professionals and consumers had yet to be resolved. That is, until Wedspire came into fruition. Wedspire, a new and unique two-sided, curated marketplace for the wedding industry, is officially launching on Sunday, October 2. Wedspire will be having its official public launch in Las Vegas at Wedding MBA October 3-5, at The Las Vegas Convention Center.9cf6df589930e89687b782ae0fc0

Wedspire is a platform to source, and purchase items from wedding professionals all in one spot. Through the platform, couples are offered wedding services and products through an extensive style quiz that results in an overall personalized experience for every user. With both the wedding professionals and consumers in mind, Wedspire has combined innovative features to create the most user-friendly and all-inclusive wedding marketplace available online.c501cee3d44531d2b06c9cd87cc0

The website brings the interaction between wedding professionals and couples into the ever-changing era of high technology. By catering to the millennial ideal of on-demand service, this innovative marketplace has combined information, inspiration, and the ability to purchase services all in one beautifully packaged platform.

Newly-engaged couples enjoy a curated Neflix-style feed of shopable items – from wedding cakes to that perfect dress and more. Comprehensive style and preference quizzes filter wedding needs based on style, budget and location into a unique ‘dream feed’ of items that are actually available for purchase. In addition to innovative planning tools, Wedspire allows the couple to shop while their budget dynamically updates based on their purchases. Throughout the entire process, from inspiration to check out, the website allows and encourages collaboration between family, friends and wedding professionals.fbcb582f14221aeb564142cf6855

For wedding professionals, Wedspire has innovative manager tools that make it seamless for wedding professionals to fulfill orders and provide first class service to their customers. Tools such as synced appointment calendars, customizable billing options and integrated shipping allows the pro to focus on what they do best: deliver their service or product to the Bride and Groom on the happiest day of their life. Continue reading

THE First KENZO X H&M Campaign Images by Jean-Paul Goude Are Revealed

kenzoxhm-graphics-originalH&M is proud to reveal the first KENZO x H&M campaign images by the iconic fashion and music image maker Jean-Paul Goude, featuring Chance The Rapper, Iman and rapper Suboi.


Model, Humanitarian and Beauty Business Icon Iman starring in the new Kenzo X H&M Campaign (Image provide by H&M Media)


Suboi starring in the new Kenzo X H&M Campaign (Image provide by H&M Media)


Chance The Rapper starring in the new Kenzo X H&M Campaign (Image provide by H&M Media)

The campaign stars seven globally celebrated personalities from fashion, music, arts and activism, with Chance, Iman and Suboi as the first campaign ambassadors revealing pieces from the KENZO x H&M collaboration. For the campaign, Goude has used his signature hand-made cut-up style, slicing and reassembling the prints to express the exuberance and character of the collection.


Image from The Kenzo X H&M Collection Lookbook

Accompanying the first revealed campaign images are three films by Swedish director Max Vitali, featuring interviews with the campaign ambassadors: Continue reading