Victoria Fine Foods (VFF), the #1 slow kettle-cooked premium pasta sauce manufacturer in the U.S., demonstrates their commitment to innovation and dedication to their Read Your Label campaign with the launch of four new on-trend, clean label sauces this fall.
Brooklyn-based Victoria Fine Foods, founded in 1929, is committed to using only the finest ingredients and the most authentic slow kettle-cooking process for a true homemade taste. In keeping with the brand’s philosophy of Ingredients Come First(TM), they were the first major pasta sauce company to put their ingredients on the front of their premium sauce label.
Victoria’s newest sauces include:
Chef Collection – Gourmet Pasta Meals – Introducing Victoria’s restaurant-quality, delicious, healthy, cooked pasta in premium sauce. Made with clean label ingredients, you can simplify your life without compromising quality. These heat and serve meal solutions deliver all the taste you expect from Victoria, without the time. Available in two delectable varieties: Penne Marinara & Penne Alla Vodka. Sold in 24 oz Jars.
Marinara made with Avocado Oil – Victoria is launching a new premium marinara sauce with the same great taste as the original, but made with antioxidant and omega rich avocado oil. Avocado Oil provides essential fatty acids and unsaturated and Omega 6 fats. Sold in 24 oz Jars.
Pizza Sauce – Victoria is launching a new sauce made exclusively for pizza! This premium sauce features a clean label and is slow kettle-cooked with fresh, high-quality ingredients you can trust. Made without tomato paste or added sugar, it has an authentic, homemade flavor and is perfect for making pizza at home! Sold in 14 oz Jars.
“Victoria is inspired by the energy and authenticity of our hometown of Brooklyn and continues to strive to stay ahead of the latest culinary trends. What makes us different is our combination of genuine and ambitious – Italy Born. Brooklyn Raised (TM),” says Tim Shanley, CEO, Victoria Fine Foods. “These four new delicious sauces continue the Victoria tradition of using only the best, high-quality ingredients and feature the authentic homemade flavor that sets us apart. We know our consumers are looking for clean, on- trend ingredients and these sauces fit that criteria.”
Victoria’s Read Your Label movement encourages people to know the ingredients in their food. According to the Nielsen Global Health & Wellness Study, more than half of respondents (57%) are expanding their diets with more natural, fresh foods. However, Victoria’s own research shows that pasta sauce buyers still habitually purchase and eat food with preservatives and artificial ingredients. These consumers are surprised at what they find when they are asked to turn around their brand’s jar and read the label. Therefore, Victoria wants to help people make healthier lifestyle choices by making them more informed. People need to know what’s in their food, and by whom and where it’s made. All of these factors impact the way they feed their family.
Also, unlike leading national brands, Victoria never adds water, sugar, paste (tomato byproducts), preservatives or dried ingredients and never compromises taste for processing shortcuts like flash cooking.
Victoria is also a leader in compliance with the new FDA ruling around communication around added sugar – they never add sugar to any of their sauces
Victoria is asking consumers to share our pledge and join the Read Your Label movement. Consumers can show their support by sharing Victoria’s Facebook post or using #ReadYourLabel. For every share or hashtagged post, Victoria will donate $1 (up to $10,000) to Spoons Across America, a not-for-profit organization that teaches children healthy eating habits.
“Spoons Across America is thrilled to collaborate with Victoria Fine Foods and their Read Your Label campaign to bring attention to the importance of knowing what ingredients are in the food we eat. In fact, one of the programs in our comprehensive food education curriculum, Take a Taste with Spoons, teaches children how to read the label on food products so they can make healthy food choices. Through the Read Your Label campaign, Spoons Across America and Victoria Fine Foods will help to make it easier for children, parents, and everyone to make healthy eating choices,” says James Grosso, Executive Director, Spoons Across America.
To learn more about Victoria Fine Foods, please visit www.victoriafinefoods.com and follow us on Facebook, Twitter, Instagram and Snapchat (@VictoriaFoodsBK)