Lane Bryant, the nation’s leading women’s special size apparel retailer, is thrilled to announce the re-launch of the trend-driven brand 6th & Lane under the direction of seasoned designer, Tess Giberson. The new 6th & Lane collection, will speak to the style aesthetic of the modern, and effortlessly cool woman. The collection was launched online today and hit select stores September 12th, 2016.
Lane Bryant® is the nation’s leading women’s specialty size apparel brand, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant Collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel.
6th & Lane was originally launched in Fall 2014 as runway-inspired collection filled with elevated fabrics and innovative designs that allowed the Lane Bryant customer to build a versatile, trendy and fashion-forward wardrobe. The re-launch, targeted to a younger demographic, will serve as a transition for the 6th & Lane brand to stand on its own and will expand the size range beginning at a size 10. The collection is designed to fit seamlessly into the life of the fashion conscious and empowered woman who has an individual personal style.
The new 6th & Lane collection provides must-have pieces that can be effortlessly incorporated into her busy lifestyle. This collection, designed to continue to build her wardrobe with monthly deliveries, consisting of detailed denim, faux leather inset dresses and leggings, faux leather culottes, textured knitwear and vibrant colored separates. Each delivery will feature hand drawn graphic tees, a signature Giberson is known for. Graphic tees starting at $24.00, blouses will range from $49.00 to $59.00, dresses will retail between $54.00 and $79.00, pants and skirts vary between $59.00-$69.00, outerwear between 69.00-149.00.
“Lane Bryant is making bold changes in the fashion industry and it is exciting to partner with the brand on the re-launch of 6th & Lane on this collection. My own design philosophy has always been about celebrating women and creating clothing that embraces individual style,” said Giberson. “This is an opportunity to work with a company that speaks to these values and is able to reach so many women. The new 6th & Lane is inspired by the spirit of the woman wearing it. She knows her style, celebrates her individuality, and deserves to have cool pieces that she can wear how she wants.”
The design approach of Giberson speaks to an audience of strong and empowered women, which directly correlates to that of the 6th & Lane woman. Giberson began her career at Calvin Klein in 1996 and went on to successfully launch her own women’s collection in 2001 which was most recognized for her experimentation with traditional craft and handwork with extreme consideration to detail. Receiving accolades from Barney’s New York and the CFDA landed Giberson on the map and allowed for her to open her first retail space in Soho, New York as well as lend her design expertise to Lane Bryant in the fresh re-launch of the 6th & Lane Brand.
Lane Bryant® fashions are available nationwide at its 764 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.