Chloe + Isabel continues its mission to empower and celebrate women through its latest “Modern Muses” initiative. The jewelry brand and pioneer of social retail, celebrating their fifth anniversary, partnered with renowned celebrity photographer Mark Seliger for its new campaign starring seven real-life Chloe + Isabel Merchandisers who each redefine what it means to be a muse today.
Chloe + Isabel is a jewelry company that works to empower women through its Merchandiser program which offers women training, mentoring and sales and marketing skills that build confidence and drive financial independence. Founder Chantel Waterbury started Chloe + Isabel in 2011 with the mission of creating a social retailing platform devoted to empowering the next generation of female entrepreneurs. Chloe + Isabel offers high quality jewelry, beauty, lifestyle products, and hair accessories with accessible prices. To date Chloe + Isabel has nearly 10,000 merchandisers throughout the country.
Waterbury, featured alongside the Merchandisers in the images said, “In a world where everyone is so focused on celebrity, I felt it was important to highlight these real, extraordinary and passionate women that represent our incredible Merchandisers. These ladies have made a positive impact on their families and communities, and in my eyes, that is the true definition of what it means to be a modern muse in today’s society. I’ve always been mesmerized by Mark’s work and his ability to capture the true essence of people. He did an amazing job shooting the women as if they were celebrities and really brought our vision to life.“
Seliger who is best known for his portraits and fashion work with Vanity Fair, Elle, and Rolling Stone said, “It was such an honor working with Chantel and this inspiring group of women. From the very beginning, the process and collaboration was unique and creatively a delight.“
The campaign, which unveils the brand’s fall collection, was inspired by four historic female figures and their corresponding traits, including Lee Miller (The Hero), Anais Nin (The Rebel), Tamara de Lempicka (The Maven) and Leonor Fini (The Artisan). The featured Merchandisers demonstrate similar qualities but are showcased in a way that allows them to shine and tell their individual stories.
Chloe + Isabel‘s fall collection launched this week and will be available exclusively on www.chloeandisabel.com and through its nearly 10,000 Merchandisers nationwide. The merchandisers photographed are located nationwide from Seattle, Washington to Largo, Florida and information on their stories is available upon request.