A 360° Reinvention of Dress Footwear From the Inside Out
Cole Haan, the iconic American lifestyle footwear and accessories brand, today unveiled GrandRevølution – a dual gender collection that brings the innovation associated with performance footwear to dress shoes.
“With the launch of GrandRevølution, we have dramatically reinvented the design and construction of dress footwear,” says Jack Boys, Chief Executive Officer at Cole Haan. “We have re-engineered traditional dress silhouettes in a way no dress footwear company has since the invention of the Goodyear Welt in 1869. You must see and feel it to believe it,” he added.
Traditional craftsmanship meets modern engineering with the GrandRevølution men’s collection. Running-shoe inspired GRAND.ØS energy foam provides responsive cushioning, while a lightweight torsional arch supports and steadies each step. The achilles and tongue padding generate ready-to-wear comfort right out of the box. A fully synchronized motion outsole and flex welt infuse the dress shoes with the flexibility and moisture control benefits of a performance sneaker. Laser-perforations found on the Washington Grand Laser Wingtip Oxford upper offer a contemporary take on a traditional wingtip.
“To say, ‘they don’t make them like they used to,’ would be an understatement,” asserts David Maddocks, Chief Marketing Officer and General Manager of Business Development. “This represents a comprehensive revolution in dress shoemaking – we have re-engineered, re-invented and re-imagined these products to deliver comfort one can immediately feel in a luxuriously-crafted, elegantly-engineered, fashion-forward shoe,” he concluded.
The men’s collection includes:
- Men’s Washington Grand Laser Wingtip Oxford, $400 – Available in Black/Bristol Blue, British Tan/Molten Lava
- Men’s Hamilton Grand Plain Oxford, $280 – Available in Black, British Tan, Dark Brown
- Men’s Hamilton Grand Wingtip Oxford, $280 – Available in Black, Dark Brown, British Tan, Cordovan, Navy
- Men’s Hamilton Grand Cap Toe Oxford, $280 – Available in Black, Dark Brown, British Tan
- Men’s Harrison Grand Derby, $220 – Available in Black, Dark Brown
- Men’s Harrison Grand Double Monk, $220 – Available in Black, British Tan
- Men’s Harrison Grand Shortwing, $220 – Available in Black, Dark Brown, British Tan
The GrandRevølution collection for women offers an innovative update to the classic Cole Haan pump. Designed to provide both ease and stability throughout the day, the Antoinette Grand Pump features a GRAND.ØS motion outsole which is seamlessly integrated into a laser-perforated leather upper. The addition of responsive GRAND.ØS energy foam and achilles padding creates heightened comfort from the very first step.
“When we designed the GrandRevølution collection, our goal was to infuse the modern benefits of performance footwear inside the beauty, elegance and craft of traditional men’s oxfords and women’s pumps. The result is a wearing experience that can only be described as mind-blowing. We’ve created a 360˚ reinvention of the everyday dress shoe engineered with the GRAND.ØS benefits of cushioning, lightness, flexibility and breathability,” said Scott Patt, Vice President of Design & Innovation at the Cole Haan Global Innovation Center in New Hampshire.
The Women’s Collection includes:
- Women’s Antoinette Grand Pump (100mm), $400 – Available in Black/Bristol Blue, British Tan/Molten Lava
- Women’s Eliza Grand Pump (85mm), $270 – Available in Black Leather, Nude Leather, Black Suede, Stormcloud Suede, Cabernet Suede, Molten Lava Suede, Plum Suede, Rainstorm, Suede, Scarab Suede, Golden Palm Suede
To coincide with the launch and further capture the spirit of invention and innovation, the new “A Revolutionary Feeling” campaign features entrepreneurial revolutionaries, sharing their companies’ progress towards a re-imagined future. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work. In addition to Scott Patt of Cole Haan, the campaign includes creative revolutionary Mazdack Rassi of MILK and career revolutionaries Alex Cavoulacos and Kathryn Minshew of The Muse.
This campaign is part of the Cole Haan “Create The Future” marketing platform, which highlights transformative individuals who are creating the next generation of innovations in the fields of fashion, art, design, entrepreneurship, and storytelling. Similar to the inspirational nature of their breakthrough creations, the innovative portfolio of Cole Haan products strive to give these revolutionaries the physical foundation they need to take giant leaps forward.
The GrandRevølution Collection is available now on www.ColeHaan.com and in US and international Cole Haan Stores.
All Images Provided by Cole Haan Public Relations