Swarovski Collective Ones To Watch at The Spring/Summer 2017 Fashion Shows

The eleven members of the Swarovski Collective who currently represent some of the most exciting design talents in fashion will be unveiling their Spring/Summer 2017 designs across the upcoming fashion weeks in New York, London, Milan and Paris.

Swarovski Collective Logo

Swarovski Collective Logo (PRNewsFoto/Swarovski Collective)

The Swarovski Collective was founded in 1999 as a collaboration between Nadja Swarovski, Isabella Blow and Alexander McQueen with the objective of pushing the boundaries of crystal use in fashion. As innovation is a key brand value for Swarovski, this program is a natural extension of the company’s mission.

Since its launch, the Swarovski Collective has collaborated with some of the most remarkable fashion designers providing over 100 million crystals for some of the most avant-garde fashion looks of the past decade, including Alexander Wang, Joseph Altuzarra, Rodarte, Proenza Schouler, Marios Schwab, Alexander McQueen, Hussein Chalayan, Anthony Vaccarello, Christopher Kane and Viktor&Rolf.

Swarovski Collective Designer Tome SS17 Sketch

Swarovski Collective Designer Tome SS17 Sketch (PRNewsFoto/Swarovski)

With the support of Swarovski, the designers are challenged to push the creative boundaries of crystal use and craftsmanship and will be unveiling their crystal looks within their collections for Spring/Summer 2017. The season will open at New York Fashion Week (September 8 – 15) with members Rosie Assoulin, Creatures of the Wind and Tome. The remaining members will then be showing in their respective cities at London Fashion Week (September 16 – 20: Emilia Wickstead, Faustine Steinmetz, Sadie Williams), Milan Fashion Week (September 21 – 26: Arthur Arbesser, Vivetta) and Paris Fashion Week (September 27 – October 5: Aalto, Anne Sofie Madsen, Wanda Nylon).

Swarovski will be sharing exclusive catwalk and behind-the-scenes images following the designers’ shows and presentations in each city.

The Collective is just one of the ways in which the crystal house demonstrates its commitment to supporting fashion talents. This support extends to emerging, as well as established designers – Swarovski has been encouraging students to experiment with crystal across jewelry and fashion via scholarships at iconic institutions such as London’s Central Saint Martin’s and New York’s Parsons for over 10 years.

In the US, Swarovski proudly supports the Council of Fashion Designers of America (CFDA) Fashion Awards, where it sponsors awards for up-and-coming talents across Womenswear, Menswear and Accessories, and in France, ANDAM, the prestigious program that has launched some of the industry’s brightest stars.

Founded in 1895 in Austria, Swarovski designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Having celebrated its 120th anniversary last year, and now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people. A responsible relationship with people and the planet is an integral part of Swarovski’s heritage. The global Swarovski Waterschool education program has reached 257,000 children on the world’s greatest rivers, and the Swarovski Foundation, set up in 2013, works to support culture and creativity, promote wellbeing, and conserve natural resources to achieve positive social impact. www.swarovskigroup.com