Shop-in-Shop Experience to Bring Popular European and Latin American Brands to U.S. — Most for the First Time
Seeking a way to distinguish itself in the consumer’s mind as it continues to struggle through a rough retail environment, Sears has taken a bold step toward elevating its apparel offerings with the planned launch of “Showcase at Sears,” a unique shop-in-shop experience that gives members and customers an exclusive opportunity to shop more than 10 of Europe and Latin America’s hottest international apparel brands – most available for the first time in the United States.
While this is not a new concept in retail, it shows that Sears, at least, is trying to return to profitability by testing all viable options.
“We are creating an experience for our members unlike anything in the U.S. retail industry – a fashion-forward, shop-in-shop apparel collection featuring established and popular international fashion brands,” said David Pastrana, president of apparel, Sears Holdings. “Showcase at Sears gives our members access to fresh international trends, styles and fashions at an affordable price – and only found at Sears.”
Showcase at Sears will launch with these major international brands, each of which will feature the same core product they sell in Europe and elsewhere:
|Brand||Country of Origin||Category|
|• Biography||United Kingdom/Mexico||Women’s lifestyle|
|• Fiorentina||Mexico||Women’s intimates|
|• Hawes & Curtis||United Kingdom||Men’s apparel|
|• Ilusión||Mexico||Women’s intimates|
|•Jack & Jones||Denmark||Men’s apparel|
|• MaryPaz||Spain||Women’s shoes|
|• Punt Roma||Spain||Women’s lifestyle, including plus-size|
|• 3 Pommes||France||Children’s apparel|
Initially launching in five New York-area stores this fall, the Showcase will feature men’s and women’s apparel, women’s shoes, intimates and handbags, and children’s apparel. Sears is building a 10,000 to 15,000 square-foot boutique within the existing apparel footprint of each store that will be staffed by dedicated associates. Apparel styles will range from fast fashion and fitness to contemporary sportswear and professional looks, with prices ranging from $10 to $175.
Showcase at Sears will open inside Sears locations in:
Cross County Shopping Center (Yonkers, N.Y.)
The Galleria at White Plains (White Plains, N.Y.)
Green Acres Mall (Valley Stream, N.Y.)
Newport Centre Mall (Jersey City, N.J.)
Woodbridge Center (Woodbridge, N.J.)
“These curated collections are a perfect complement to our existing apparel assortment and offer exposure to brands you’d otherwise have to travel internationally to try on,” said Joelle Maher, president and chief member officer for Sears. “Not only will our members love the fashion and selection, they’ll love the unique space we’re building out in each store. It will be inviting, high energy, and staffed with knowledgeable associates dedicated to serving members who shop the Showcase.”
To help create Showcase at Sears, Sears teamed with SGN Group, the market leader for established European fashion, cosmetic and jewelry brands that look to establish a U.S. presence. The group has also become the “go-to” firm for top American companies looking to expand their business in Europe. Based in New York City, the firm manages all business requirements for brands with great market potential. With extensive industry knowledge and experience, SGN Group offers an established launch pad for designers, companies and institutions for both North America and Europe.
“These brands, each so successful internationally, were eager to launch in America and the Showcase at Sears is the perfect platform for them to do so,” said Sever Garcia, founder of SGN Group. “Sears is a trusted brand, woven into the fabric of American retail. When you combine the unique shopping experience they’re building, the exclusive access to an incredible mix of fashion all in one location, at very affordable prices, it’s a win-win-win for the participating brands, Sears and its members.“
Shop Your Way members will be able to both earn and redeem points on purchases of Showcase brands. For the latest fashionable clothing options from Sears, visit www.sears.com/apparel.