In Celebration of the Tournament, Novak Djokovic’s “#BringTheLove” Campaign to be Rolled Out in New York
UNIQLO announces today that it will launch replica game wear worn at the 2016 U.S. Open Tennis Championships by its Global Brand Ambassadors, Novak Djokovic, the world’s top-ranked professional tennis player, and Kei Nishikori, the top men’s singles player in Asia*. A total of 13 items nearly identical in functionality and design to those worn by the players will be available from Aug. 25 (Thursday).
Djokovic model: The design theme for the 2016 Novak Djokovic model wear is “Unbeatable,” reflecting his image in tournaments around the world. For the U.S. Open, the Djokovic model features a blue turquoise color, with breathable mesh throughout the back and underarms, and a zippered collar to finely regulate body temperature.
Nishikori model: The Nishikori model features a graphic of dragonfly wings. The dragonfly is considered a lucky charm in Japan, and was a popular motif on the armor of samurai warriors, who called it the “victory insect.” In terms of functionality, the entire back is a mesh material, allowing for peak performance in the severe heat of the U.S. Open.
Dry EX for top performance: The main material used in the game wear is the highly functional Dry EX material, jointly developed with Toray Industries and highly trusted by the UNIQLO Global Brand Ambassadors. A special arched structure provides faster drying than ordinary dry function material, preventing stickiness from perspiration to maintain comfort all throughout play. The raised structure is well suited to the strenuous movements of tennis. Highly breathable mesh is used in areas that accumulate sweat during the match, helping prevent overheating, and allowing players to maintain top performance.
Carrying bag Used by Athletes Now Available: In response to popular demand, UNIQLO will now offer the newly designed Boston bag used by its Global Ambassadors. The design features the names of cities around the world where UNIQLO has stores, with “New York” printed in the largest letters for the bag used at the U.S. Open. With a 41-liter capacity (2,500 cubic inches), and several internal pockets, the design provides efficient storage. The patent leather material is water and stain resistant, making it ideal for outdoor sports.
Novak Djokovic believes that love is the most important thing in the world, and is continually active in social action programs, including establishing a fund to help underprivileged children in his home country of Serbia.
Sharing this sentiment, UNIQLO launched its “#BringTheLove” campaign in Paris last May 2016 to help convey Djokovic’s love to all people on the occasion of the French Open. The “#BringTheLove” campaign continues in New York during the U.S. Open, to again convey this same message to visitors from around the world, through outdoor advertisements placed in major areas around the city, including a full outdoor wrapping of the 5th Avenue Global Flagship Store beginning August 25.
UNIQLO will also conduct a social media campaign beginning Aug. 25 to bring love to children from people around the world who share Djokovic’s sentiment. For every social media post using the “#BringTheLove” hashtag, UNIQLO will donate one dollar (up to $25,000) to New York Junior Tennis & Learning (NYJTL), an organization that supports the healthy development of children through tennis. Posts can be made through Twitter, Facebook, and Instagram.
CEO and President from New York Junior Tennis & Learning, Dr. Deborah Antoine, commented, “NYJTL is thrilled to partner with UNIQLO as it allows us to further our mission and to serve New York City children by developing character through tennis and education for a lifetime of success on and off the court.”
The full collection will be sold at the UNIQLO 5th Ave. Global Flagship store and at www.UNIQLO.com, with other select stores carrying parts of the collection.