New York Fashion Week Spring/Summer 2017 Shows Preview: Kia STYLE360 Announces Star-Studded Designer Line Up, Schedule and Sponsors for New York Fashion Week September 12-15, 2016

Serena Williams, Ashley Graham, Kristin Cavallari and More To Strut Their Stuff On The Runways

Hollywood & fashion special event firm, A-list Communications has announced Kia STYLE360, its New York Spring/Summer 2017 Women’s Runway Previews September 12th – 15th, 2016. This season will mark the 12th annual year at New York Fashion Week, highlighting its signature formula of fashion week events among exciting ready-to-wear celebrity designer brands, musical performances, high fashion designer brands, and fashion-fan favorites each season.710cfe_52d61c2b734e4726b0e8bfeec1d5538b~mv2

Started in 2004, and then called “Style Lounge,” this modest fashion platform launched out of the gate as a stage for some of today’s leading fashion brand designers like Rodarte, Rebecca Minkoff, Patricia Fields, and Zaldy. Over the decade, and after a name change as well, STYLE360 New York Fashion Week has evolved into a launching pad for trending and celebrity designers such as Avril Lavigne, Daisy Fuentes, the Kardashians, and Kristin Cavallari to name a few. Likewise, fashion industry elite models who have graced STYLE360’s stages and venues includes Karolina Kurkova, Naomi Campbell, Carol Alt, Tyson Beckford, Kendall Jenner and Jessica White, as well as countless celebrities including the Kardashians, Brooke Burke, Brittany Snow, Gerard Butler, Chris Noth, Tommy Hilfiger, Lauren Conrad, Rosario Dawson, and dozens more.

An element that always separates Kia STYLE360 shows from the usual fashion week clutter, are the high-profile musical performances each Season. Highlights from the past ten years include performances by Austin Mahone, Wyclef Jean, Natasha Bedingfield, JoJo, Neon Trees, Cher Lloyd, Estelle and appearances by music legends like Richie Sambora, Slash, Kanye West, Ne-Yo, Pete Wentz, Rick Ross and many more.

This year’s schedule builds on the success of last year with many renewing designer names as well as renewed title sponsor, Kia Motors (www.Kia.com). Kia returns this year to invite the fashion industry to discover the all-new 2017 Cadenza sedan with integrated activations, on-site car displays and a fleet of vehicles available to transport fashion editors, celebrities and VIPs to and from the fashion shows and events. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.

Events kick-off with entertainment and lifestyle retailer HSN’s third successive show presenting their Serena Williams Signature Statement Collection with Ms. Williams taking the stage two days after New York’s U.S. Open Women’s Championship. The week wraps up with Kia STYLE360‘s third annual fashion event with celebrity, actress and fashion designer Kristin Cavallari, who will present her new Emerald Duv Jewelry Collection, new shoe releases from her Chinese Laundry Collection as well as signed copies of her book “Balancing on Heels”.

This September’s line-up of fashion shows and festivities for Kia STYLE360 includes the following:

Monday, September 12th

3:00pm: HSN Presents Serena Williams Signature Statement Collection Runway Show

7:30pm: Designer Fashion Runway Show TBA

9:00pm: KIA STYLE360 Presents Serena Williams Signature Statement Collection by HSN After-party at Bagatelle NYC

Tuesday, September 13th

10:30am: Raul Penaranda Spring 2017 Momentum

3:00pm: Vipe Activewear Collection Fashion Show with Angela Simmons

7:30pm: Tumbler and Tipsy by Michael Kuluva

Wednesday, September 14th

3:00pm: Addition Elle Presents Holiday 2016 RTW + Ashley Graham Lingerie Collection

7:00pm: Row A Seat 4 Collection SS17 by Frontrow

Thursday, September 15th

7:00pm: Kia STYLE360 Hosts Kristin Cavallari Collections for Emerald Duv Jewelry & Chinese Laundry at Row NYC

All fashion shows will again be staged at the two-level Metropolitan West located at 639 West 46th Street with special integrations including live streaming of shows, 360 degree virtual reality broadcasts, and Facebook live streams along with its usual parade of celebrity guests and musical performances to be announced closer to fashion week.

Other renewing sponsors generously supporting the September 2016 season includes Not Your Mother‘s hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. Makeup partners, LimeLight by Alcone (www.limelightbyalcone.com) and MustaeV U.S.A., a prestigious Korean artistry make up brand (www.mustaevusa.com) are also renewed partners this season.

Official hotel and after-party partner for the third consecutive year is Row NYC conveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests as well as host the closing fashion event. Row NYC is also offering exclusive tickets to a Kia STYLE360 show (winners’ choice) and invitations to the closing event hosted at the hotel. (Details can be found at www.rownyc.com.)

Finally, award winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns in an elevated presence to graciously pour its California Pinot Grigio and Pinot Noir across all events.

New sponsors to the program this September include Eternal Water (www.eternalwater.com) who will keep guests hydrated and refreshed with its Pure and Pristine Artesian Water and its beautifully designed BPA free bottle which will be collected for recycling after each event. Additionally, OtterBox Products Inc. (www.otterbox.com) joins to present its line of fashionable, sleek smartphone cases to NYFW in the OtterBox Lounge and will debut some of the new looks across a couple runway shows. New York City hotspot and fashion model sanctuary Bagatelle, one of New York’s trendiest restaurants, will serve as official nightclub partner hosting Kia STYLE360’s intimate VIP event.

Kia STYLE360 also proudly welcomes ChapStick (www.chapstick.com) to its line-up of sponsors this season. ChapStick will help guests feel runway ready with new ChapStick Total Hydration Moisture + Tint – which provides long-lasting moisture plus a hint of color from the experts in lip care.

For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com/. Twitter @NYFWSTYLE360 and Facebook @STYLE360. Official hashtag this season is #KiaSTYLE360NYFW.

ABOUT THE SPONSORS

Kia Motors America: Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea.  KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900** flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle***, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona minivan, through a network of more than 765 dealers across the United States.  Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs. Information about KMA and its full vehicle line-up is available at www.kia.com.

Bagatelle is a contemporary French Mediterranean restaurant founded in 2008 by hospitality entrepreneurs Aymeric Clemente and Remi Laba.  With locations in New York, Miami Beach, St. Tropez, St. Barth, Dubai, Punta del Este, Rio de Janeiro and Sao Paulo, the brand takes an authentic French dining experience worldwide. The brand’s motto, “joie de vivre,” influences their ingredient-driven and high-energy ambiance, showing guests that “joie de vivre” is not just a saying—it is a lifestyle. For more information on the Bagatelle experience, please visit www.bistrotbagatelle.com.

 

ChapStick®: ChapStick®, the lip expert, makes it a priority to help people care for their lips all year round. Originally created in the early 1880s, ChapStick® is known today as America’s favorite lip balm and there’s a variety for every consumer need. Marketed by Pfizer through its Consumer Healthcare business unit, ChapStick® offers a variety of products and fun flavors that promote happier and healthier lips. For more information on ChapStick®, please visit www.ChapStick.com and www.ShopChapStick.com and check out www.facebook.com/ChapStick.

 

Eternal Water: Eternal Water is the #3 Premium Sourced Bottled Water in the USA and one of the fastest growing premium waters in the category. Eternal has swept this category in the last few years boasting 86% incremental sales and over 60% repeat purchase rates, generating one of the most loyal customer bases in bottled water. Eternal Water has national distribution and can be found in the country’s largest retailers across all channels. Learn more about their products and benefits at http://www.eternalwater.com.

 

LimeLight by Alcone: Since 1950, professional makeup artists and their clients have shopped Alcone’s New York City retail store and warehouse for the best makeup from around the world. Over time certain products consistently stood out as the best, receiving rave reviews from Alcone customers, bloggers, and the press – these are the products LimeLight has incorporated into their line for the direct sales market. The line includes professional grade makeup as well as custom formulated skin care to help your skin find balance through a healthy, natural skin care regimen. The line is made specifically with the everyday woman in mind to give women the opportunity to create their own business and be amazing everyday! www.limelightbyalcone.com

Line 39: Line 39 offers consumers a selection of varietals from Lake County, AVA, as well as the North Coast and other areas in California. Line 39 wines are versatile and sophisticated, providing a wonderful complement to a variety of foods. Line 39 offers bright, crisp refreshing whites and smooth, subtle reds of consistent flavor and quality. Line 39 wines include Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon, and Petite Sirah. You can follow the brand on Twitter at www.twitter.com/Line39Wines on Facebook at www.facebook.com/Line39Wines and on Instagram @Line39wines #Line39wines. Visit http://www.line39wines.com/ for more information.

About MustaeV U.S.A.: MustaeV is a prestigious Korean makeup artistry cosmetic line launched in 2009 in Seoul’s Cheongdam area. The brand is recognized for, and specializes in, providing high quality brushes made with only the finest materials and highest quality control standards. MustaeV’s color makeup includes products ranging from eye shadows to blushes, lip color to eye liners, foundations and everything in between.  All MustaeV items are planned, developed, and tested by a high profile team of makeup artists based in Cheongdam, an area specializing in makeup, hair, skin care, and fashion located in Gangnam Seoul, Korea.  The compnay aim to provide high quality brushes, superb color cosmetics, and state of the art beauty products that appeal to all consumers in all price ranges. For more information visit www.mustaevusa.com.

About Not Your Mother’s®: Coined a young cult haircare brand, Not Your Mother’s aims to provoke you to experiment with new ideas, get inspired and embrace personal style. Delivering uncompromising creative attitude, cruelty-free and USA made products, it is the company’s fourth year as STYLE360 at New York Fashion Week’s hair care partner. Not Your Mother’s fashion week hairstylist team includes top celebrity and creative stylists lead by Michele Carrillo whose clients include Paris Hilton, Karlie Kloss, Kendall Jenner, Betsey Johnson, and Carolyn Murphy, among many others. For more information please visit www.nymbrands.com.

OtterBox Products Inc.: OtterBox styles smartphones in sleek and sophisticated protection. With a wide range of slender cases featuring designer patterns, on-trend colors and luxury materials, OtterBox has a case that compliments any wardrobe. Learn more about OtterBox at http://otterbox.com

Row NYC: With the completion of a two-year, $140 million development, Highgate Hotels and Rockpoint Group launched Row NYC in March 2014. Located in the heart of Manhattan’s epicenter, Times Square, the illustrious property boasts contemporary guest rooms; District M, an express café and Neapolitan pizza bar; Times Square’s first indoor food market, City Kitchen; Cyc Fitness spin studio; Sugar Factory café and confectionery; and express styling bar, Glam&Go. The interior, art-driven environment and artisanal cuisine make Row NYC the first of its kind to breathe imagination into a hotel experience in Times Square. Curated by the best in their respected fields, Row NYC represents the pulse of New York and delivers it with style and comfort.  For more information please visit www.rownyc.com.

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