Cole Haan Joins the World Trade Center Community with a New Design Concept Store
Cole Haan, the American lifestyle footwear and accessories brand and retailer, announces the opening of its newest global flagship at Westfield World Trade Center. Located at the World Trade Center‘s Oculus (located at 185 Greenwich St., New York, NY 10007), the store features a series of rooms, which is inspired by a residential layout that showcases the brand’s new innovative lifestyle products. This marks the first Northeast location to open with the new Cole Haan store design concept, second in North America following Dallas NorthPark
“The Oculus of the World Trade Center is the 21st Century Grand Central Station,” said Jack Boys, CEO of Cole Haan. “To be a part of a space that holds significant meaning to New Yorkers and the world is incredible for Cole Haan.“
Natural light will filter throughout the space, creating an inviting shopping experience only to be matched by the décor. Each room will have unique finishes of black, white, grey, with hints of navy, brass and hot-rolled steel. A neutral color palette incorporates a blend of traditional and modern design aesthetic with a large scale marble mosaic pattern in the front foyer and herringbone wood floors and paneling throughout. The rooms will also feature custom lighting, millwork and fixtures to highlight the full expression of merchandise including men’s and women’s footwear, apparel, handbags and accessories.
“The Oculus is modeled after an image of a child releasing a dove,” explains David Maddocks, Chief Marketing Officer and General Manager of Business Development at Cole Haan. “For us to be able to have a place that is so infused with meaning in the lives of every single human being in this city is an honor beyond imagination,” he continued.
To coincide with the opening, Cole Haan will make Uber easily available via the Cole Haan store locator page. With this feature, customers can request an Uber to take them directly to the store by simply pressing the Uber button on the store page. There will also be an option to utilize UberRUSH to deliver products purchased from the store to anywhere in New York City. Customers can receive delivery alerts and track their package in real time. Additionally, the store will execute more than half of all transactions on Mobile POS, which will assist with making the checkout process seamless and expeditious.
“Cole Haan continues to expand its store fleet globally,” added Michael Prince, Cole Haan President and Chief Operating Officer. “This location will be our most prominent new global flagship and will serve as a calling card to the rest of the world. As we continue our global expansion, this store will introduce millions to the Cole Haan brand and lifestyle. It will be our most technically advanced store to-date. With the added convenience of UberRUSH and the elimination of a traditional cash wrap, our team is able to focus solely on our customers’ experience,” he concluded. Continue reading