Creators of Revolutionary Wine Systems Have Millennial Wine Lovers in Mind with Latest Launch
LOSE THE CORKSCREW. FIND FREEDOM BY THE GLASS.
CORAVIN™, Inc. today announced the launch of the Coravin Model One Wine System, further diversifying their revolutionary line-up of wine systems. Coravin, Inc. is a privately held company located in Burlington, Massachusetts focused on transforming the way wine is served, sold and enjoyed.
You love a glass of wine in the evening, and now you don’t need to worry about drinking the entire bottle or limiting yourself to one kind of wine –whether you’re craving red or white (or both), Model One gives you complete feedom to enjoy wine on your own terms.
Featuring a user-friendly and approachable design, the Model One allows both new and experienced wine lovers alike to effortlessly pour wine without removing the cork, so they can enjoy a taste or glass without committing to the bottle.
Says a spokesperson for the company, “We’re seeing a shift in drinking patterns, and millennials are purchasing and consuming more today than ever before. In fact, recent reports by the Wine Market Council indicated that millennials in the United States drank about 160 million cases of wine last year – an average of 2 cases per person, which is more wine than any other generation. We believe the Model One gives this generation of wine lovers the freedom to explore and taste what they want, when they want it. As the base model in the Coravin family, the Model One enables consumers to cultivate a lifelong passion for wine.”
Coravin designs and markets the Coravin System for wine enthusiasts, restaurants, wine stores and wineries. Unparalleled in craftsmanship and design, Coravin uses proprietary patented technology to access and pour wine from a bottle without pulling the cork. Wine enthusiasts can now enjoy wine sealed with corks without feeling the need to commit to the whole bottle, allowing them to explore wines of any vintage, varietal or region, one taste at a time. With Coravin, wine, after being accessed, remains in the bottle, continuing to evolve naturally. It can then be enjoyed later since it was never exposed to oxygen. For more information, please visit www.coravin.com.
Priced at $199.95, Model One is now the base model in the Coravin family and an affordable option for wine lovers seeking industry-leading preservation. Utilizing Coravin’s proven technology, the Model One allows users to pour a perfect glass of wine, completely indistinguishable from untouched bottles. It boasts a lightweight and durable plastic body with ergonomic, soft-touch handles to make it easy and comfortable to operate.
Coravin launches the Model One on the heels of recent reports, which indicated that there are more Millennial wine drinkers in the U.S. than Baby Boomers, (36% vs. 34%)*. “Younger wine lovers have proven to have very varied tastes in wine and enjoy exploring different regions and styles. The Coravin gives them the freedom to drink what they want, when they want – without compromise and without waste. The Coravin Model One is the perfect system to enable exploration and cultivate a lifelong passion for wine,” said Frederic Levy, president and CEO of Coravin, Inc.
Since Coravin launched the first wine system in 2013, consumers and wine professionals alike have had the freedom to expand their palates by comparing, contrasting, pouring and tasting any number of wines at a given time. The Model One continues this tradition by enabling wine-curious consumers to access wine while leaving the cork in place protecting the wine from oxidation. Using the Model One is easier than uncorking a bottle, keeping it fresh for weeks and even months at a time. The new model continues to utilize premium Coravin Capsules with 99.99 percent pure argon gas to safeguard users wine, glass after glass.
The Coravin Model One is available for purchase for $199.95, rolling out nationally beginning today at select retailers including Bloomingdale’s, Sur la Table, Neiman Marcus, Amazon, and Bed, Bath & Beyond and via http://www.coravin.com. Visit http://www.coravin.com/model-one-intro for additional information or to purchase the Coravin Model One, Model Two Elite, Model Two and Model Eight.
*The 36% and 34% represent the percentage of U.S. wine drinkers that are Millennials vs. Baby Boomers, and that the source was the Wine Market Council 2015 ORC survey. The Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, retailers, and other affiliated wine businesses and organizations.