Tretorn Celebrates 125 Years Of Heritage With A Collection Of Shoes And A New Global Marketing Campaign, # Tretorn125

Tretorn, a Swedish brand heritage iconic lifestyle has announced the launch of a new collection of footwear for fall 2016 that merges the spirit clean, fresh and playful design Swedish an urban purpose.

Tretorn offers rubber boots, shoes, coats and riding boots for men, women and children and tennis team and is available in department stores and specialty retailers in Europe, North America and Japan and online worldwide. Tretorn is constantly evolving to bring innovative products to suit the evolving life of the modern consumer.

Marc Fisher Tretorn Campaign

Tretorn Fall 2016 Campaign (PRNewsFoto/Marc Fisher Footwear)

The Fall/Winter 2016 footwear collection launches a line of styles Tretorn reinvented and expanded including slippers and boots for men and women featuring function, comfort and design suitable for an active daily life. Inspired by styles of inheritance, Match, Marley and Camden have been reinvented with rich fabrications and bold shades of autumn. The iconic Nylite has been updated with new materials such as leather and suede jersey and is available both in silhouette hi-top and low-top.

Marc Fisher Footwear

(PRNewsFoto/Marc Fisher Footwear)

Technical Specifications include:

EcoOrthoLite : Styles select footwear, including style inheritance Nylite, use Ortholite a template custom design, technology template cell foam and formulating biobased that provides superior cushioning, moisture management, performance and breathability.

Sympatex : select time styles are made of Sympatex, designed with high performance materials and environmentally friendly. Sympatex outdoor provides comfort and protection in all weather conditions, are 100% waterproof, 100% recyclable and perfectly breathable.

Thermal Sock : Unlike traditional rubber products, rubber shoes Tretorn has thermal insulation to cushion sock long term and warmth. With its lightweight design, thermal sock provides a form of shock absorber is molded to the shape of the foot for maximum comfort.

In support of the launch of the fall collection 2016, Tretorn is activating a marketing campaign 360 inclusive of print and digital advertising and influential social campaign, # Tretorn125 celebrating the 125th anniversary of the brand and will feature brand ambassadors in 125 – mile trip to your favorite destination, as a showcase of their daily life outside – in cities and in nature and Tretorn style. The week of August 22 # Tretorn125 start a long season activation of celebrity and influencer key styles.

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