Campaign Expands #AerieREAL Message & Best-Selling Sunnie Collection
Intimates and loungewear brand Aerie® announced the launch of its Share Your Spark campaign to empower women and expand its #AerieREAL message. The campaign encourages women to share their sparks—their positive thoughts and words of advice—on social media to inspire others. The launch comes at an especially proud moment as Aerie celebrates its 10th anniversary and more than two years of #AerieREAL, a commitment to 100% unretouched models that started in 2014 and has grown into a movement about body positivity and self-love.
The Share Your Spark campaign launches with a video that brings together 40 Aerie girls from all walks of life, including #AerieREAL Role Model Iskra Lawrence, Aerie designers, social media fans, artists, bloggers and Aerie models Barbie Ferreira, Fo Porter, Amber Tolliver, Annie McGinty, Diana Veras and Eli Almeida. In the video, each #AerieREAL girl wears a bra from the Sunnie Collection as she shares her spark and passes it onto the next girl, empowering her and inspiring confidence.
“#AerieREAL celebrates real beauty, inside and out,” states Aerie Global Brand President, Jennifer Foyle. “It’s a message that resonates with our girls, and we’re so excited to give them a new way to join the movement with the Share Your Spark campaign.“
In addition to the campaign, Aerie introduces new styles under its best-selling Sunnie Collection, including a Sunnie Demi Coverage Lightly Lined Bra, Sunnie Bralette and Sunnie Undie. The new fits complement the existing Full Coverage Lightly Lined and Pushup styles from the Sunnie Real Soft® T-Shirt Bra Collection and can be found in stores and online at Aerie.com. Prices range from $14.50 to $49.95
“It was truly inspiring to work with the 40 women on this campaign and celebrate body positivity and confidence in such an empowering way. Aerie continues to transform the industry by eliminating retouched photos and encouraging women to discuss important issues like body image, self care and education,” comments Aerie Real Role Model, Iskra Lawrence. “What spark do I want to share? Together, we can learn to love our real selves and change the world.”
Aerie invites anyone to join the movement and share their spark using #AerieREAL.