Australian Men’s Underwear Brand Cocksox Celebrates Tenth Birthday

Since 2006 Cocksox has supported men across the globe with a wide range of underwear and swimwear featuring their signature enhancing pouch designs. Ten years on the company’s sexy styles are still pumping and grinding their way through the men’s fashion world.

Back in 2006, Nadiah Kanawaty saw a need in the men’s underwear and swimwear market for high quality sexy and enhancing designs. Running the idea past her partner Nigel Christensen, he immediately thought of the name Cocksox. It was the perfect name for the garment and the attitude they embodied – sexy, provocative and fun!

Cocksox 10th Anniversary Decadence Brief

Cocksox CX76SC 10th Anniversary Decadence Print Mens Underwear Sports Brief (PRNewsFoto/Cocksox)

The very first pair of Cocksox was a CX01 Underwear Brief that was listed on eBay. A decade later the CX01 is still the signature piece in the Cocksox range. From humble beginnings Cocksox now sell over 50 styles of underwear and swimwear. They have been seen in international magazines, TV shows, movies and extensively in online media.

All Cocksox have one thing in common: an anatomically designed pouch to lift and support a man’s ‘manhood’. The pouch provides supreme comfort, support and an enhanced profile. Cocksox do for men what the push-up bra does for women. There are no little surprises inside the Cocksox underwear or swimwear. As Kanawaty like to say – no rings, no slings! The enhanced profile that comes with wearing Cocksox is purely the result of the unique pouch design and the fabrics they are made from.

Cocksox 10th Anniversary Decadence Boxer

Cocksox CX12SC 10th Anniversary Decadence Print Mens Underwear Boxer (PRNewsFoto/Cocksox)

Underwear styles range from traditional boxers and briefs through to super-revealing thongs, and everything in between. There’s truly something for every guy, every mood, every day.

To this day Cocksox remains very much a family business. Over the years Nadiah’s siblings Oliver and Hannah have joined as General Manager and Sales and Marketing Manager respectively.

Being cheeky, original and unashamedly brash has been at the core of the company’s success. It is a trend that is set to continue with our latest special edition release.

To celebrate our tenth birthday Cocksox has released the Decadence Collection – five of their most popular underwear styles featuring a striking print of Cocksox slogans, brands and tags. As with every pair of Cocksox underwear ever made, comfort is key in the Decadence collection. The luxurious fabric feels great against the body, and the shape keeps your boys well presented all day long.

Comfort, style, sass – the Cocksox Decadence Collection has got it all. From day one Cocksox has loved to play with fun slogans, tags and cheeky statements to tell the story of our brand. The Decadence print shows off a bunch of our favorites and wraps them around you. By wearing these, you literally become a part of the Cocksox story.