Australian Men’s Underwear Brand Cocksox Celebrates Tenth Birthday

Since 2006 Cocksox has supported men across the globe with a wide range of underwear and swimwear featuring their signature enhancing pouch designs. Ten years on the company’s sexy styles are still pumping and grinding their way through the men’s fashion world.

Back in 2006, Nadiah Kanawaty saw a need in the men’s underwear and swimwear market for high quality sexy and enhancing designs. Running the idea past her partner Nigel Christensen, he immediately thought of the name Cocksox. It was the perfect name for the garment and the attitude they embodied – sexy, provocative and fun!

Cocksox 10th Anniversary Decadence Brief

Cocksox CX76SC 10th Anniversary Decadence Print Mens Underwear Sports Brief (PRNewsFoto/Cocksox)

The very first pair of Cocksox was a CX01 Underwear Brief that was listed on eBay. A decade later the CX01 is still the signature piece in the Cocksox range. From humble beginnings Cocksox now sell over 50 styles of underwear and swimwear. They have been seen in international magazines, TV shows, movies and extensively in online media.

All Cocksox have one thing in common: an anatomically designed pouch to lift and support a man’s ‘manhood’. The pouch provides supreme comfort, support and an enhanced profile. Cocksox do for men what the push-up bra does for women. There are no little surprises inside the Cocksox underwear or swimwear. As Kanawaty like to say – no rings, no slings! The enhanced profile that comes with wearing Cocksox is purely the result of the unique pouch design and the fabrics they are made from.

Cocksox 10th Anniversary Decadence Boxer

Cocksox CX12SC 10th Anniversary Decadence Print Mens Underwear Boxer (PRNewsFoto/Cocksox)

Underwear styles range from traditional boxers and briefs through to super-revealing thongs, and everything in between. There’s truly something for every guy, every mood, every day.

To this day Cocksox remains very much a family business. Over the years Nadiah’s siblings Oliver and Hannah have joined as General Manager and Sales and Marketing Manager respectively.

Being cheeky, original and unashamedly brash has been at the core of the company’s success. It is a trend that is set to continue with our latest special edition release.

To celebrate our tenth birthday Cocksox has released the Decadence Collection – five of their most popular underwear styles featuring a striking print of Cocksox slogans, brands and tags. As with every pair of Cocksox underwear ever made, comfort is key in the Decadence collection. The luxurious fabric feels great against the body, and the shape keeps your boys well presented all day long.

Comfort, style, sass – the Cocksox Decadence Collection has got it all. From day one Cocksox has loved to play with fun slogans, tags and cheeky statements to tell the story of our brand. The Decadence print shows off a bunch of our favorites and wraps them around you. By wearing these, you literally become a part of the Cocksox story.

Gap Marks (RED)’s 10th Anniversary in the Fight Against AIDS

Gap Has Raised $10M For The Global Fund Since 2006; Launches Special Product Collection To Mark (RED)’s 10th Anniversary

Gap is proud to commemorate (RED)‘s 10th anniversary and its role as the founding apparel partner of the AIDS organization founded by Bono and Bobby Shriver (to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute up to 50% of profits from (RED)-branded goods and services to the Global Fund), Gap has contributed $10 million dollars to the Global Fund to Fight AIDS, Tuberculosis and Malaria and has encouraged customers to support the fight through its (RED) partnership product collections that have heightened awareness of the AIDS pandemic and the opportunity to end it by 2030.

Gap RED Logo


To mark the anniversary, Gap is releasing a special collection of favorites for the entire family. The iconic (Gap)RED logo design, featuring inspiring text such as SUPER POWE(RED), INC(RED)IBLE and FI(RED) UP, will be offered in tees, sweatshirts and tanks for men, women and kids and in onesies for baby ($24.95-$54.95). Outerwear and denim will also be offered for men and women, including a classic bomber and straight selvedge jeans for men and a denim jacket, jeans and sleeveless puffer vest for women ($79.95-$108). The collection will be available at select Gap stores around the world and on beginning July 26.

It is an honor for Gap to celebrate (RED)’s 10th anniversary. We’re proud of Gap’s role in helping (RED) launch 10 years ago,” said Jeff Kirwan, Global President, Gap. “(GAP)RED takes what we do best – creating great products that people love – and provides customers an opportunity to take part in positive change. We’re pleased that our (GAP)RED collections spark meaningful conversations that inspire people to join the movement to end AIDS.

Gap - RED Collection

Selected styles from Gap’s new (RED) collection available for the entire family. (PRNewsFoto/Gap)

Deborah Dugan, CEO, (RED) said: “This year is an important anniversary year for (RED) which has generated a total of $350 million so far and impacted the lives of 70 million people. With our wonderful (RED) partners like Gap, we’re doubling down on our efforts to fight this preventable, treatable disease. We’re honored to see Gap once again bringing great (RED) apparel items to their stores around the world, making it easy for everyone, everywhere, to join the fight.”

Mark Dybul, Executive Director, the Global Fund to fight AIDS, Tuberculosis and Malaria, said: “The $10 million generated by Gap through their (RED) partnership underlines the importance of the private sector to ending the AIDS epidemic. Their contribution has enabled the Global Fund to improve the lives of many affected by HIV.”

To amplify the collection’s important message, Gap will release a series of videos that demonstrate the partnership’s impact on the fight against AIDS. This storytelling will engage audiences across Gap’s digital channels and social platforms and customers are encouraged to join the conversation by tagging social content with the hashtag #endAIDS.

(RED) Proud Partners include: Apple, Bank of America, Beats by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, GAP, MCM, NetJets, Salesforce, SAP, Starbucks, Telcel.

(RED) Special Edition partners include: aden+anais, Alessi, ALEX AND ANI, Billecart-Salmon, Ergo Depot, Fresh, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le Creuset, Live Nation Entertainment, Moleskine, Mophie, NetJets, Piaggio, Uber, and Wolfnoir.

To date, (RED) has generated $350 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 70 million people with prevention, treatment, counseling, HIV testing and care services. (RED) is a division of The ONE Campaign. Learn more at

Life is Good® Heads Back to School With Expanded Collection of Collegiate Licensed Apparel

Co-Branded T-Shirt Line Delivers Positive School Spirit In Partnership With College Campuses Across The Nation

 Optimistic lifestyle brand Life is Good® has announced its partnership with more than ten top US colleges to spread the power of optimism through a unique line of collegiate licensed apparel. Following a successful launch with the University of Notre Dame last fall, the men’s and women’s co-branded collection features the positive messages that the brand is known for, integrated with the schools’ individual logos, colors and images. This collection will help further the company’s social mission as it donates 10% of annual net profits to help kids facing poverty, violence, and illness.   Life is Good® logo 2

My brother John and I launched Life is Good over twenty years ago selling our t-shirts at college campuses up and down the east coast.  It’s great to be back on campus – this time through partnerships with top schools across the countrysaid Bert Jacobs, co-founder and Chief Executive Optimist of Life is Good. “The college years are an important time where students are learning a lot and figuring out how they want to view the world. We hope that through our brand we can help inspire students to choose optimism.”

Alongside Notre Dame, schools that will join the Life is Good family include Arizona State University, Baylor University, University of Georgia, Gonzaga University, University of Miami, Michigan State University, Texas A&M University, and The University of Oklahoma. Founders Bert and John Jacobs’ alma maters will also be a part of the team – Villanova University and the University of Massachusetts, Amherst. Additionally, Auburn UniversityTexas Christian University, and University of California, Berkeley will be joining the roster later this summer. The collection will feature an assortment of men’s and women’s styles in short sleeve, long sleeve, and fleece, designed for students, college sports fans, alumni, and proud parents/family members.

We are so honored to be a part of alumnus John Jacobs’ post-college journey, as Chief Creative Optimist for a company that is doing incredible things in the world,” said David Curley, Director of Trademark & Licensing Administration at the University of Massachusetts. “The Life is Good collegiate collection combines the strength of two proud Massachusetts-based brands – the Minutemen of UMass and Life is Good.”

The co-branded collection is available now online (, at select retailers, and campus bookstores. Life is Good plans to further expand its collegiate licensed offerings later this year in a partnership with WinCraft and in early 2017 with Tervis.

The Life is Good Company is a $100 million lifestyle brand dedicated to spreading the power of optimism.  The company donates 10 percent of its net profits to help kids in need.  To date, the company has donated over $11 million, principally through Life is Good products, events and community fundraising efforts. Life is Good® is a registered trademark of The Life is Good Company.

The Life is Good Kids Foundation is an accredited 501(c)(3) that partners with organizations serving the most vulnerable children to improve the quality of their care. The Foundation’s Playmaker program connects with schools, hospitals, camps, and a variety of social service agencies to give childcare professionals the resources they need to make a positive, life-changing impact at a pivotal time in a child’s development. Please visit for more details