Feel The Future™: Cole Haan Launches 2.ZERØGRAND

The New 2.ZERØGRAND is the Most Advanced Grand Product to Datecole-haan-fall-2016-2-zerøgrand-null-HR

Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to announce the launch of 2.ZERØGRAND – the next generation of ZERØGRAND, which debuted in July 2014. Featuring a 360 ̊ platform design that makes it the most advanced Grand product to date, 2.ZERØGRAND is the ultimate marriage of heritage, craftsmanship and functional performance engineering, created for an on-the-go city lifestyle.

2.ZERØGRAND is an elegantly considered evolution of ZERØGRAND and the phenomenon we created with the introduction of ZERØGRAND two years ago,” said David Maddocks, Chief Marketing Officer & GM of Business Development. “Our Innovation Team sought to give customers a next-generation product that moves with them to meet the demands of their always-on lifestyles. They have delivered in spades.

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Cole Haan Fall 2016 – Men’s 2.ZERØGRAND Laser Wingtip Oxford – Ironstone/Ivory

Designed to mimic the natural motion of the human foot, each element of 2.ZERØGRAND promotes flexibility and cushioning, rivaling top-of-the-line running shoes. An anatomically contoured GRAND.ØS energy foam footbed cradles the foot for better weight distribution and cushioning, while airflow channels and moisture-wicking material assist in keeping feet comfortable. Zonal tongue and achilles padding provide an additional buffer, generating ready-to-wear comfort from day one, while also protecting the most important parts of the foot. A zonal laser-perforated brogue pattern on the vamp is a nod to the time-honored wingtip design, while also increasing flexibility.

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Cole Haan Fall 2016 – Women’s 2.ZERØGRAND Laser Wingtip Oxford – Black/Bristol Blue

2.ZERØGRAND:

Women’s 2.ZERØGRAND Wing Oxford, $250 – $270

Available in Black Leather/Bristol Blue, British Tan/Molten Lava, Black Leather/Black, Black Nubuck/Ivory, Ironstone Nubuck/Ivory, Marine Blue/Ivory, Taupe Nubuck/Ivory

Men’s 2.ZERØGRAND Wing Oxford, $300 – $320

Available in Black Leather/Bristol Blue, British Tan/Molten Lava, Black Leather/Black, Black Nubuck/Grey, Chestnut Leather/Ivory, Ironstone Nubuck/Ivory, Marine Blue Nubuck/Optic White and Vapor Grey Nubuck/Ivory

2.ZERØGRAND is the ultimate in 360˚ design and innovation combining traditionally crafted dress oxford detailing with modern performance engineering. From the wingtip laser-perforated detailing to the GRAND.ØS motion outsole and everything in between, 2.ZERØGRAND works harmoniously for unrivaled flexibility, superior cushioning and reduced weight,” said Scott Patt, VP of Innovation & Design at Cole Haan.

To coincide with the launch and further capture the spirit of invention and innovation, the new “Feel The Future”™ campaign features entrepreneurial revolutionaries, sharing their companies’ progress towards a re-imagined future. The campaign focuses on the lives and stories of these individuals, with an inside look at what drives their work. In addition to Scott Patt of Cole Haan, the campaign includes shaving revolutionaries Andy Katz-Mayfield and Jeff Raider of Harry’s and energy revolutionary Danielle Fong of LightSail.

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Cole Haan Fall 2016 – 2.ZERØGRAND Feel the Future Campaign™ – Danielle Fong (LightSail)

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Cole Haan Fall 2016 – 2.ZERØGRAND Feel the Future Campaign™ – Scott Patt (Cole Haan)

This campaign is part of the Cole Haan “Create The Future” marketing platform. The platform highlights the transformative individuals who are creating the next generation of innovations in the fields of fashion, art, design, entrepreneurship, and storytelling. Similar to the inspirational nature of their breakthrough creations, the innovative portfolio of Cole Haan products strive to give these revolutionaries the physical foundation they need to take giant leaps forward. We honor that spirit with “Create the Future”.

The 2.ZERØGRAND Collection is available on www.ColeHaan.com and in US and International Cole Haan Stores.

Sears Launches New Denim Lines, Sending Kids Back To School in Serious Style

New “The Secret Life Of Pets” App Game, Integrated Shopping Conveniences, On-Trend Apparel And Footwear Make Sears Back-To-School Shopping Fun And Easy

Sears has kicked off the back-to-school season with two new private label apparel lines, a new interactive in-store Sears app experience and shopping conveniences that make shopping easier, more fun with less time taken away from the last few days of summer.

Sears Roebuck and Co boys and girls

Sears kicked off the back-to-school season by expanding its popular Roebuck & Co. line to boys and girls. Previously only available for men, the new Roebuck & Co. line includes denim, plus khaki cargo pants, long-sleeve tops and hoodies for boys, and leggings, tops and jackets for girls. (PRNewsFoto/Sears, Roebuck and Co.)

With fresh, updated jeans perennially high on back-to-school shopping lists, Sears was inspired to expand its popular Roebuck & Co. line to boys and girls. Previously only available for men, the new Roebuck & Co. line includes denim, plus khaki cargo pants, long-sleeve tops and hoodies for boys, and leggings, tops and jackets for girls. Sears also introduced R1893 – a diverse women’s denim collection that features six fits and 52 washes.

Back to school style is about having the confidence and swag to rock a logo-less tee and unbranded jacket. It’s being on trend and owning your style by making it yours. And you can seriously do that at Sears,” said Joelle Maher, president and chief member officer for Sears. “The new apparel lines will remind our members that denim is not only our heritage, it’s our passion. We believe in expertly constructed fits, rich vintage washes and serious attention to detail.

R1893 – With a name calling back to when the Sears Roebuck name first appeared, this new women’s collection takes denim to a new level. The collection features six fits – hi-rise jeggings, girlfriend, boot, skinny, jegging, and skinny flare – with higher cotton content and fits with varying stretch, making the jeans feel buttery, yet durable, and holding in the right places. Sizes are 2-18 and range in price from $39-$49.

Sears Roebuck and Co R1893

Sears has introduced the new R1893 denim line, just in time for back-to-school season. With a name calling back to the when the Sears Roebuck name first appeared, this new women’s collection takes denim to a new level. The collection features six fits and 52 washes – hi-rise jeggings, girlfriend, boot, skinny, jegging, and skinny flare – with higher cotton content and fits with varying stretch, making the jeans feel buttery, yet durable, and holding in the right places. (PRNewsFoto/Sears, Roebuck and Co.)

Roebuck & Co. – This brand plays to Sears’ heritage and focuses on quality and value. The boys line has a classic collegiate feel, with tints of color and dry processing to give it a vintage look. The line comes in two fits – straight and slim straight, each in four washes – three denim washes and black. The girls line conveys a bohemian, free-spirited attitude and features three fits – jegging, legging jean, and boot cut, with stretch in each. The jegging comes in six washes, including black, grey, and two fashion colors (pink and turquoise); legging jeans have an elastic waistband and come in four washes/colors; and boot cut comes in two indigo washes. Denim sizes are 7-16 for girls and 8-20 for boys, with plus and husky sizing available, ranging in price from $24-$32.

Find Max and Win at Sears: Catching the wave of engaging, real-world app play, Sears teamed with the makers of the summer blockbuster “The Secret Life of Pets,” bringing the characters to the Sears app for a fun interactive game. To play the “Find Max” game, users launch the Sears app in-store then search for clues marked with a QR code. When all three QR codes are scanned, Max’s secret location is revealed, unlocking opportunities to enter sweepstakes, earn instant Shop Your Way points and more. Text “FINDMAX” to 73277 to download or update the Sears app.

Tying together Sears’ “Seriously Sears” back to school campaign is a series of digital videos that showcase Sears exciting new fashion looks for girls, boys and teens. Two spots viewable on Sears’ YouTube channel include “Chat” and “Soccer Moments.”

Sears Roebuck and Co The Secret Life of Pets game App

Catching the wave of engaging, real-world app play, Sears teamed with the makers of the summer blockbuster “The Secret Life of Pets,” bringing the characters to the Sears app for a fun interactive game. To play the “Find Max” game, users launch the Sears app in-store then search for clues marked with a QR code. When all three QR codes are scanned, Max’s secret location is revealed, unlocking opportunities to enter sweepstakes, earn instant Shop Your Way points and more. Text “FINDMAX” to 73277 to download or update the Sears app. (PRNewsFoto/Sears, Roebuck and Co.)

Offering More Deals on the Most-Wanted Back-to-School Gear

The National Retail Federation announced that frugality is top-of-mind with back-to-school shoppers this year, with 30 percent saying they will shop sales, 28 percent using more coupons, 25 percent using circulars to seek out deals, and 28 percent buying more store brands*. Therefore, Sears offers many ways for members to save for back-to-school, including weekly advertised deals on sears.com/localad, via personalized digital coupons easily loaded using the Sears app, and special pricing and offers for Shop Your Way members.

Back-To-School Specials And Deals Include:

Take 40% off Dockers Uniforms for Kids with items starting at just $12

Take up to 50% off back-to-school fashions for juniors like the Bongo Junior’s Mock Neck Crop Top on sale for $9.99; reg. priced at $24 PLUS take an extra 20% off with the use of an in-store and online apparel coupon when you spend $50 or more

Save 50% on Roebuck & Co. Fashion Tops for girls 7-16 on sale for $9.99; reg. priced at $19.99

ALL MEN’S JEANS ON SALE

Save on Roebuck & Co. Young Men’s Relaxed Fit Straight Leg Jeans on sale for $17.99; reg. priced at $39

Save on Lee® Men’s Modern Series Straight Fit Jeans on sale for $32.99; reg. priced at $42

All family athletic shoes on sale – Reebok Adult Athletic Shoes on sale for $39.99-$69.99; reg. priced at$49.99-$79.99

Save on backpacks for the new school year on sale for $21-$48; reg. priced at $38-$60

Sears offers several conveniences to take the fuss out of shopping as parents prepare to get kids back in the groove. Personal Shopper from Shop Your Way allows members to get free personal shopping advice from experts across a broad range of product categories. Sears’ In-Vehicle Pickup service allows parents to shop online or via their mobile phone anytime and have their items brought to their car when they arrive at the store to pick them up in five minutes guaranteed. Looking for a different color or size of an item that’s not in-store? As an added convenience, Sears app users get free shipping on orders placed while in-store (when location services are enabled).

To see Sears’ best back-to-school deals, visit Sears.com/backtoschool and join the conversation at #SeriouslySears.