Taking A Fresh Approach To Its Global Campaign, Aldo Taps Into The Concept Of Movement Through Collage, Elevating Its Visual Brand Identity For Fall 2016
Aldo takes a fresh approach to its visual identity through a unique creative direction for its fall 2016 campaign. Exploring the concept of movement, this innovative campaign contextualizes footwear and accessories within fashion, building aspirational looks that allow consumers to get inspired and translate into their own personal style.
Movement, as translated through collage, drives the concept for #ALDOMOVESME fall 2016 campaign. In this bold, fashion-first concept, Aldo sought out top fashion photographer Mikael Jansson and stylist Alex White to bring the campaign to life.
Aldo’s new fall campaign will live across all brand touch points including advertising, online, mobile, in store and through #ALDOMOVESME social media program.
“As a footwear brand, we loved the idea of tapping into the concept of progress and movement”, explains Carl Jesper Versfeld, Creative Director for Aldo’s fall 2016 campaign. “Utilizing collage, Mikael and the team were able to bring to life this creative approach while revealing an original campaign composition that is unique to Aldo.”
The #ALDOMOVESME campaign builds exciting momentum for the footwear and accessories leader. As the brand refreshes its visual approach for the fall 2016 campaign, it also looks to engage the Aldo community with ‘likeable’ #ALDO crew influencer driven social content – cumulated by the campaign hashtag #ALDOMOVESME.
“The concept of movement corresponds directly with Aldo’s core philosophy: to inspire and move forward”, describes Erwin Hinteregger, Chief Marketing Officer for the Aldo Group. “Our job is to delight and move our consumer – we believe the fall campaign will do just that. This new visual look and feel signals our focus on remaining lock-step with our consumers’ needs and desires. When you layer this creative direction with the brand’s innovative digital approach in store and on mobile, we deepen our connection with the consumer.”
The visual update also comes at a time when Aldo is innovating more than ever through leading multi-channel initiatives. The brand is taking a consumer-first approach to its digital connectivity in store and on mobile – with a special focus on content most relevant to customers and enhancing ease of shopping the latest trends. Coming this fall, a new Aldo app will provide the consumer with unparalleled autonomy while virtually shopping or within its retail locations – ultimately leading to a more meaningful interaction with the Aldo brand and sales associates.
Whether shopping in one of Aldo’s stores, clicking through the brand’s interactive app/website (www.aldoshoes.com) or engaging on social media – consumers will be able to immerse with the Aldo brand in a way that is most relevant to them.
“It’s important for us at Aldo to keep things personal in our approach to digital innovation – always remaining connected to our consumer,” continues Hinteregger.
The fall 2016 campaign launch is supported by an integrated worldwide marketing campaign across a variety of channels including print, digital, out-of-home and social media extensions.