SMIRNOFF Gets Ready For Summer With New Limited Release – SMIRNOFF Red, White & Berry Vodka Specialty

This summer the SMIRNOFF brand, the world’s number-one selling premium spirit and the top-selling vodka by volume, is releasing SMIRNOFF(TM) Red, White & Berry, the newest offering to celebrate freedom and (hopefully) bring everyone together under one party.

SMIRNOFF Vodka

SMIRNOFF Vodka Logo (PRNewsFoto/SMIRNOFF)

For more than 150 years, the SMIRNOFF brand has delivered quality vodka to the masses. Beginning in 1941, SMIRNOFF Vodka revolutionized American cocktail culture with the creation of the Moscow Mule.

Delivering a blast of summer fun, this limited edition vodka specialty is a ridiculously delicious mix of cherry, citrus and blue raspberry flavors, and is perfectly enjoyed as a shot or mixed in your favorite summer cocktails–or even adult frozen treats! SMIRNOFF(TM) Red, White & Berry is decorated in the season’s best colors and captures the All-American spirit. It’s the ultimate party accessory for responsible drinking during patriotic summer occasions and is something we can all agree on this election season.

Now available on shelves nationwide, SMIRNOFF(TM) Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains 30 percent alcohol by volume (ABV). SMIRNOFF(TM) Red, White & Berry is perfect served as a chilled shot, mixed into your favorite summer cocktail or creatively fused into any adult frozen treat recipe.

(No matter what flag you were born under or how you show your American pride, when enjoying SMIRNOFF Red, White & Berry this summer, please remember to always drink responsibly.)

Elizabeth Arden Introduces New Signature Digital Campaign

Introducing “From the Desk of Liz Arden”Featuring Chelsea Handler, Iris Apfel, Mia Moretti, Gabi Fresh, Shoshanna Gruss and Karlina Caune

Elizabeth Arden

Introducing @ElizabethArden’s new digital campaign, From The Desk of #LizArden, featuring Chelsea Handler, Iris Apfel, Mia Moretti, Gabi Fresh, Shoshanna Gruss and Karlina Caune (PRNewsFoto/Elizabeth Arden, Inc.)

Continuing the expansion of the brand’s digital footprint, Elizabeth Arden has unveiled a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand’s eponymous founder. The campaign, entitled “From the Desk of Liz Arden,” will provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand’s rich and storied New York-centric heritage. The campaign will launch globally this month with a complete rollout by early June. It will be supported with extensive new content, paid media, and ongoing influencer partnerships.

Through a fictional character, Liz Arden, the brand’s new digital voice will personify the company and bring the spirit of its founder to life in a modern, fashion-forward way. Liz will offer insider brand perspective while giving fans direct access to her inner circle and business-minded yet cheeky attitude, all set against the backdrop of New York City. While Liz will remain behind the scenes, the world is seen through her eyes and the new voice will provide a more personal and slightly edgier tone. Bringing the brand’s core values to life, Liz will speak in the first person, directly with consumers, to strongly resonate with them and their active lifestyles.

Elizabeth Arden started her business as a dedicated advocate for women and as an innovative trailblazer, bringing cutting-edge products and services to market. Following in her footsteps, we are changing the way women discover and experience our brand in the digital ecosystem,” explains JuE Wong, President, Elizabeth Arden Brand.It is also a unique opportunity to communicate our inspirational–and ahead of its time–brand heritage that still resonates with consumers worldwide, while also showcasing that it’s a new day for the brand with a new voice and a new Liz.”

The campaign utilizes a carefully curated influencer set to represent individuality and celebrate women who carve their own paths. For the launch, Elizabeth Arden has partnered with comedian Chelsea Handler, fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Fresh. The campaign also features supermodel and Elizabeth Arden Brand Ambassador, Karlina Caune, and fashion designer and Elizabeth Arden Style Director, Shoshanna Gruss.

Elizabeth Arden refused to conform to society’s expectations or perceived limitations of women,” says Wong. “It was important for us to create a campaign that showcases the impact ambitious women can make on the world and inspires other women to do the same. We are excited to partner with these trailblazing women, who are leading by example, and look forward to introducing you to additional inspiring women throughout the campaign.”

To signal this digital makeover, the campaign opens with a video of Liz Arden moving into and decorating her new office. Liz taps a few of her likeminded friends to help reinvent the space with a blend of vintage items and new décor, with each leaving a small token for Liz to discover.

Through social media, Liz Arden will become a relevant resource of aspiration and information for the brand’s core demographic–active, professional women. Taking inspiration from Ms. Arden’s famous quote, the content will encourage women to “go out and make their mark” as she did by pioneering the beauty industry over a hundred years ago. Liz will also be featured across the all other digital touch points, including eCommerce and digital marketing programs. She’ll lend her voice to consumer emails and provide content and advice on the brand’s global websites, sharing not only her expertise but also that of her influential friends.

 

The Whitney’s 2016 Independent Study Program Exhibition, ON LIMITS: ESTRANGEMENT IN THE EVERYDAY, To Be Presented at The Kitchen

Starting May 24th through to June 11, 2016, the Whitney Museum of American Art Independent Study Program presents On Limits: Estrangement in the Everyday, curated by the ISP’s 2015–2016 Helena Rubinstein Curatorial Fellows: Daniella Rose King, Viktor Neumann, Samuele Piazza, and Kari Rittenbach.

The exhibition takes place at The Kitchen, 512 West 19th Street, New York. The hours are Tuesday–Friday, 12–6 pm; Saturday, 11 am–6 pm. Admission is free.

On Limits: Estrangement in the Everyday features works by Lawrence Abu Hamdan, Francis Alÿs, Hannah Black, Merlin Carpenter, Enrique Chagoya, Kevin Jerome Everson, Claire Fontaine, Harun Farocki, Toril Johannessen, William E. Jones, Barbara Kruger, An-My Lê, William Leavitt, Yolanda López, Tracey Moffatt, Catherine Opie, Claire Pentecost, William Raban, Allan Sekula, Jason Simon, A.L. Steiner, Milica Tomić, and Taocheng Wang.

On Limits considers the many ways in which artists and artworks address contradictions in day-to-day reality, whether in an explicitly political register or in more subtle, even satirical, modes. By examining the ways in which we are estranged from others, the exhibition questions the limits placed on our ability to imagine alternative forms of social organization.

Rather than settle narrowly on a coherent theme or single issue, this experimental exhibition allows particular themes—from social reproduction to queerness or the environment—to be highlighted momentarily in correspondences between artworks that, for example, work with language, or the documentary mode; works that use the form of the advertisement, calling out to the viewer; works that play on presence and absence, or expose techniques of capture or surveillance; works that probe the cultural notion of waste or decay; and still others that survey the body, under siege, at work, on the run, and online. Continue reading

BACARDÍ® Announces Two New Flavors To Shake Up Your Summer Entertaining

The King of Rums Launches BACARDÍ Grapefruit and BACARDÍ Raspberry with Share-worthy Punch Recipes

BACARDÍ®, the world’s most awarded rum, has unveiled its plans to heat up the season with the debut of two new flavors – BACARDÍ Grapefruit and BACARDÍ Raspberry flavored rums. For those looking to mix up refreshing BACARDÍ Grapefruit or BACARDÍ Raspberry cocktails at home, the rum brand will be offering monthly specialty cocktails available to purchase through Cocktail Courier, a premier online cocktail delivery service.

BACARDÍ Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while BACARDÍ Raspberry is infused with citrus raspberry flavors to create a mouth-watering taste mixture of sweet and tart. Both new flavors are now available in 750ML size for a suggested retail price of $12.99, in addition to 50ML, 200ML, 375ML, 1L and 1.75L sizes.

With the official start of summer around the corner, the new flavors will be highlighted in signature punch cocktail recipes. Punch cocktails make entertaining and shared experiences with friends easy. In addition, large-format cocktails are the solution to frenzied hosting – make it ahead of time, and then savor party moments with friends as they happen.

BACARDÍ Grapefruit and BACARDÍ Raspberry will join the rum leader’s portfolio of popular flavored rums including the core flavor lineup of BACARDÍ Tangerine, BACARDÍ Limón, BACARDÍ Pineapple, BACARDÍ Coconut, BACARDÍ Mango and BACARDÍ Dragon Berry. Each offering in the BACARDÍ flavored rum lineup begins with the recipe for BACARDÍ Superior, which uses the time-honored methods of founder Don Facundo Bacardí Massó, whose innovative use of distillation and charcoal filtration set the precedence for modern rum-making.

BACARDÍ Grapefruit and BACARDÍ Raspberry are easily mixable in any type of cocktail, and traditional flavors like citrus and berry continue to grow in popularity. (According to the Nielsen Pert White Spirits A&U study from March 2014, traditional flavors now represent 85% of flavored spirit volume–versus non-traditional fruit flavors–and two-thirds of flavored spirits volume is coming from millennial consumers.

Throughout the summer, BACARDÍ Grapefruit and BACARDÍ Raspberry will be served at BACARDÍ House Party events across the country, including Governors Ball in New York City. The rums will be offered in their signature serves, the BACARDÍ Citrus Party Punch and the BACARDÍ Red Rum Punch.

BACARDI Citrus Party Punch

BACARDI Citrus Party Punch (PRNewsFoto/BACARDI)

BACARDÍ Citrus Party Punch

1 part BACARDÍ Grapefruit

1 part BACARDÍ Limon

2 parts orange juice

1 part grapefruit juice

4 lime wedges

METHOD: Pour all ingredients into a serving glass filled with ice. Squeeze two lime wedges into drink. Stir with a bar spoon. Garnish with an orange slice.

BACARDI Red Rum Punch

BACARDI Red Rum Punch (PRNewsFoto/BACARDI)

BACARDÍ Red Rum Punch

1.5 parts BACARDÍ Raspberry

1.5 parts BACARDÍ Limon

1.5 parts BACARDÍ Superior

1 part Grenadine

4 parts Sweet & Sour

1 part cranberry juice

METHOD: Pour all ingredients into a mixing glass and fill with ice. Cap with a tin and shake. Strain into a serving glass filled with ice. Garnish with a mint sprig and lemon wedge.

The new flavors, BACARDÍ Grapefruit and BACARDÍ Raspberry, will cool down all your warm weather occasions, especially in fun summer cocktails like punch,” said Juan Coronado, National Brand Ambassador, BACARDÍ rum. “Punch is a communal way to reconnect with friends and share a fun bonding experience over a great cocktail.”

For more information on BACARDÍ rum and flavored rums and cocktail recipes, visit www.BACARDI.com.

Rooftop Films Announces 2016 Summer Series Lineup

Rooftop Films is happy to announce free movies, feature documentary and feature film line up for the summer of 2016. This year Rooftop will help produce over 30 free outdoor screenings, many of which are new, independent films– in partnership with Institutions Across New York City– that will screen as part of the 20th Annual Summer Series. Rooftop Films will also partner with multiple New York cultural institutions to screen new independent films along with classics and recent blockbuster hits.

Rooftop Films is a non-profit organization whose mission is to engage and inspire the diverse communities of New York City by showcasing the work of emerging filmmakers and musicians. In addition to their annual Summer Series – which takes place in unique outdoor venues every weekend throughout the summer – Rooftop provides grants to filmmakers, teaches media literacy and filmmaking to young people, rents equipment at low-cost to artists and non-profits, and produces new independent films.

Highlights include four events with lululemon athletica, including a sneak preview of Anna Rose Holmer‘s Sundance Film Festival hit and Rooftop Films/Brigade Marketing Grantee The Fits, a danceathon screening of Mariano Cohn and Gastón Duprat’s The Living Stars, a special silent screening of Patrick Shen’s In Pursuit of Silence, during which the audience will listen to the film on headphones, and a Cinema Ramble at Storm King Art Center with multiple screens set up across the park.

FEATURE DOCUMENTARIES (MORE FILMS, DATES AND VENUES TO BE ANNOUNCED SOON)

The Bandit (Jesse Moss | USA | 82′)

Burt Reynolds and Hal Needham recount the strange, wild making of Smokey and the Bandit. Presented in Partnership with: CMT

Cameraperson (Kirsten Johnson | USA | 102′)

Cinematographer Kirsten Johnson’s deeply poetic memoir, culled from footage shot for other films. Presented in Partnership with: The Film Collaborative

Danny Brown Concert Documentary (Title TBA) (Andrew Cohn | USA)

An intimate, behind-the-scenes adventure with Detroit-rapper Danny Brown during a hometown show. Presented in partnership with: House of Vans

Don Juan (Jerzy Sladkowski | Sweden/Finland | 92′)

A 4-sided love triangle, complete with autism & neuroses in the Russian city Nizhny Novgorod. Presented in Partnership with: IDFA and Swedish Film Institute

Goodnight Brooklyn – The Story of Death by Audio (Matthew Conboy | USA | 82′)

The origins, influence and ultimate closure of one of Brooklyn’s best DIY music venues.

In Pursuit of Silence (Patrick Shen | USA | 81’)

A contemplative meditation that explores our relationship with silence, sound, and the impact of noise on our lives. The film will be presented as a special silent screening, with the audience listening to the film on headphones.

Life, Animated (Roger Ross Williams | USA | 91′)

A young man with autism discovers a way to make sense of world via classic Disney animated films. Presented in Partnership with: The Orchard, in theaters July 8

Los Punks: We Are All We Have (Angela Boatwright | USA | 79′)

All thrash, noise, and pits; meet the fans and bands of the thriving backyard punk scene in LA. Presented in partnership with: House of Vans

The Music of Strangers: Yo Yo Ma and the Silk Road Ensemble (Morgan Neville | USA | 96′)

The extraordinary story of the renowned international musical collective which was created by famed cellist, Yo-Yo Ma. Presented in Partnership with The Orchard, in theaters June 10 Continue reading

Food Network & Cooking Channel New York City Wine & Food Festival Announces 2016 Line-Up

The ninth annual Food Network & Cooking Channel New York City Wine & Food Festival (NYCWFF) returns October 13 – 16, 2016. With more than 90 events taking place around the city, NYCWFF brings its signature mix of lifestyle experiences back to help Eat. Drink. End Hunger. To date, the Festival has raised more than $9.5 million to help in the fight to end hunger with No Kid Hungry® and Food Bank For New York City.

Food Network New York City Wine Logo

100% of the net proceeds from the Food Network & Cooking Channel New York City Wine & Food Festival benefit the hunger-relief organizations No Kid Hungry(R) and Food Bank For New York City.(PRNewsFoto/Food Network New York City Wine)

We’re pleased to unveil the Festival’s 2016 event line-up,” said Festival founder and director Lee Brian Schrager, who also serves as vice president of corporate communications and national events for Southern Wine & Spirits of America, Inc.This year’s program is one of our most diverse yet, featuring new themes and flavors, plus returning fan-favorite events and an all-star roster of talent.

The Food Network & Cooking Channel New York City Wine & Food Festival is hosted by and benefits No Kid Hungry® and Food Bank For New York City, with 100% of the Festival’s net proceeds helping fight hunger. Southern Wine & Spirits of New York is the exclusive provider of wine and spirits at the Festival. (More information on the Festival can be found at www.nycwff.org.)

Between NYCWFF and its sister South Beach Wine & Food Festival (SOBEWFF®), which takes place each February, more than $32 million has been raised to benefit the respective charities for each Festival. Beyond the funds raised, both Festivals draw attention to the vibrant dining culture in their respective cities, provide economic stimulus in their communities, and serve as an invaluable platform to drive awareness and engage and inspire people to get involved in philanthropic activities.

NYCWFF will have an expanded presence in Brooklyn this year, with signature event Chicken Coupe hosted by Whoopi Goldberg & Andrew Carmellini moving to the neighborhood and new events like Best of Brooklyn presented by MUNCHIES hosted by Action Bronson and Wingin’ It also making their debut there.

The popular tasting events synonymous with NYCWFF will continue on Pier 92 with Giada De Laurentiis’ Italian Feast on Thursday, October 13, and the Blue Moon Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray on Friday, October 14.

The iconic rooftop gets a makeover on Saturday, October 15, bringing the excitement of Food Network’s hit primetime series to life with a new evening tasting event, Rooftop Chopped, featuring more than 30 of New York City’s top chefs. Everyone’s favorite Chopped cast members – including Ted Allen, Scott Conant, Alex Guarnaschelli, Marc Murphy, Marcus Samuelsson, and Geoffrey Zakarian are confirmed and will select a judges’ choice winner, PLUS attendees will also get the chance to cast their vote for the best bite of the evening.

As NYCWFF continues to evolve and engage passionate followers of food culture, this year holds new opportunities for fans of all ages to see their beloved chefs and culinary personalities live at the Festival. For the first time, the Festival’s signature Grand Tasting presented by Shoprite, taking place on Saturday, October 15 and Sunday, October 16 at Pier 94, will offer a special ticket option – the Samsung® Culinary Demonstrations Only Pass presented by MasterCard® – granting access to the fan-favorite culinary demonstration stages for gourmands of all ages to see their favorite Food Network and Cooking Channel stars. The Festival’s other family-friendly event is Coca-Cola’s Backyard BBQ hosted by Bobby Flay & Michael Symon presented by Thrillist, taking place on Sunday, October 16 at Pier 92. Continue reading

KENZO x H&M: Introducing The Latest Designer Collaboration for H&M

H&M has announced that its next designer collaboration will be with KENZO, the vibrant and playful Parisian house that captures the energy of global culture to create its unique, youthful spirit. Creative Directors Carol Lim and Humberto Leon will bring the spirit of KENZO to H&M, creating collections for women and men as well as accessories.Kenzo x H&M logo

Since joining the house in 2011, Lim and Leon have set their own fashion agenda with collections full of bold colors and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world.

KENZO Creative Directors CarolLim (left) and  Humberto Leon (right) with Ann-Sofie Johansson, Creative Advisor at H&M (center)

KENZO Creative Directors Carol Lim (left) and Humberto Leon (right) with Ann-Sofie Johansson, Creative Advisor at H&M (center)

We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” says Ann-Sofie Johansson, Creative Advisor at H&M.

With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” adds Lim and Leon.

KENZO x H&M will be available in over 250 selected H&M stores worldwide, as well as online, from November 3, 2016.