Ulta Beauty’s First Exclusive Premium Cosmetics Line Focuses On Non-Intimidating And “mistake-free” Makeup.
“Every face has something interesting and compelling. I love to reimagine women to help them evolve in the most beautiful way possible through makeup.” – Fiona Stiles.
Ulta Beauty and the Maesa Group announce that they have enlisted in-demand celebrity makeup artist Fiona Stiles to create FIONA STILES BEAUTY, an assortment of 120 premium-quality eye, lip and face products with innovative formulas in a universal range of colors. With a mission to demystify makeup, the brand offers an expansive mix of easy-to-navigate products along with meaningful educational online tutorials by Styles herself. Starting today, the line will be sold exclusively at select Ulta Beauty stores nationwide and on www.ulta.com.
Fiona Stiles’ self-titled collection features an extensive range of professional-grade, non-intimidating products that appeal to people of all ages, ethnicities and lifestyles, thus accommodating and celebrating diversity. After evaluating the beauty space, Fiona, Ulta Beauty and Maesa Group embarked to create a collection of products that were noticeably missing in the marketplace with innovative formulas and breakthrough textures. She has poured her creative vision and expertise into each and every FIONA STILES BEAUTY product with a mission to create a line of non-intimidating, “mistake-free” makeup.
A modern collection of professional color cosmetics with innovative formulations and breakthrough textures, Fiona Stiles Beauty is a brand rooted in artistry and education, and is built upon each woman’s individual expression. Fiona shares her creative vision and expertise through her signature approach on the basics of makeup and beyond. A fool-proof method that establishes a non-intimidating color path for women to experience makeup. As no two faces are the same, Fiona shows you the techniques and makeup applications that complement your unique features and skin tones. A wardrobe of color, universal for all skin tones, serves as a tool to help you master your self-expression, alongside easy to understand “how to” lessons and engaging tutorials. Fiona takes the intimidation out of makeup where there are no mistakes and allows you to be fearless.
Over the past 20 years, Stiles has built a steadfast reputation as one of the top celebrity makeup artists in the industry today. Known for her finely-honed techniques, supernatural skin and awe-inspiring lips and eyes, she has garnered increasing recognition and respect among the fashion, music and entertainment industries. One of her key talents and missions is removing the intimidation of cosmetics and encouraging confident self-expression through meaningful education, quality products and creative techniques.
Fiona discovered her creative talent early on as a photography student at the Rhode Island School of Design, where she paid close attention to light and color and began to develop her aesthetic sensibility. A combination of serendipity and chance veered Fiona away from fine art photography and into the world of beauty and fashion. After diving into the world of beauty, she exerted herself as every opportunity arose. This eventually allowed her to reveal a natural talent that quickly became respected and landed her on the sets of the industry’s most influential models, photographers and celebrities. Continue reading