Bond No. 9 Introduces Madison Avenue, The World’s First Shopping Scent Named After New York’s Most Celebrated Street Of Boutiques.

Bond No.9 has introduced a great many classic fragrances over the years, all named after neighbourhoods in New York City. The company created the first civic-minded eau de parfum (the beloved, best-selling Scent of Peace). For spring 2016, when we’ll all need a fresh new wardrobe, it is debuting the first-ever shopping scent.

And where better to do that shopping than on the stretch of Madison Avenue between 57th and 96th Street, with block after block of the most fabled and exalted fashion meccas in the universe.

Bond No. 9 introduces the world’s first shopping scent. We named it Madison Avenue, after New York’s most celebrated street of boutiques

Bond No. 9 introduces the world’s first shopping scent. We named it Madison Avenue, after New York’s most celebrated street of boutiques

So of course Bond No. 9 named its new shopping scent Madison Avenue—even though, as devotedly faithful clientele well knows, Bond No. 9 already has a Madison Avenue namesake scent: sultry gardenia-jasmine laden Madison Soiree, one of their classics, designed for evenings out. The new Madison Avenue, meanwhile, has strictly daytime intentions: one spray, and you’ll be transported to style-shopping nirvana.

Madison Avenue New York Body Silk

Madison Avenue New York Body Silk

The scent itself is a fresh chypre, that citrusy-woody-mossy fragrance breed that’s long been favored by fashionistas, and which, like all chypres, has its own uniquely haunting couture signature. Its sparkling fruit topnotes—crisp apple, orange-y bergamot, tangy, raisin-like blackberry—will automatically raise your energy level. Then come the heart notes:a bouquet of roses as rich as silk charmeuse; jasmine with the shimmer of shantung; and magnolia as smooth as satin. And last but hardly least, the base notes, with enough long-lasting sillage to get you through to late afternoon: earthy patchouli; that creamy-nutty-sugary pastry confection, praline; and ambroxan—contemporary ambergris that’s regarded as a prism through which a perfume’s other facets can shine.

For such a modish fragrance, the Bond No. 9 superstar bottle is covered in a soft, springtime lilac-pink, and adorned it, dressmaker-style, with a button-like repeat of the logo token running down the front and a pert black grosgrain bow around the neck. Consider it a fashion shopper’s dream flacon.

Madison Avenue debuts April 2016 (100ml, $300; 50ml, $200; Body Silk, $135; Swarovski Limited Edition, $375) just at the height of the spring shopping season and will be available at Bond No. 9 New York Boutiques, Saks Fifth Avenue nationwide, select Nordstrom stores, Harrods UK, and www.bondno9.com.

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