The French Champagne House Celebrates the Excellence of the Academy Awards® With a Grand & Bold Magnum Bottle
PIPER-HEIDSIECK, the revered French Champagne house known worldwide for the red of its label and the gold of its wine, unveiled the “Red Carpet Ready” limited edition magnum bottle – PIPER-HEIDSIECK Cuvee Brut magnum – that will be poured exclusively at this year’s 88th Oscars® ceremony and Governors Ball, the Academy’s official post-Oscars celebration.
Created in 1785 by Florens-Louis Heidsieck who aimed to create a wine worthy of a Queen, PIPER-HEIDSIECK is one of France’s oldest Champagne houses. With a grand history, the House has been synonymous with excellence, boldness, and grandeur for over 230 years. One of the world’s most awarded Champagnes, PIPER-HEIDSIECK benefits from the expertise of celebrated winemaker, Régis Camus, who has been named “Sparkling Winemaker of the Year” eight times over the past ten years.
From the early 1930s, the house has long supported the grand cinema with boldness and grandeur. In 1964, PIPER-HEIDSIECK created a tailor-made 48-liter bottle to celebrate Rex Harrison’s Oscar for his role in My Fair Lady. In order to support the enrichment and preservation of film heritage, PIPER-HEIDSIECK works with the French Cinémathèque and the American Cinémathèque. It has also been the official champagne of the International Cannes Film Festival for more than 20 years.
With only 1000 bottles produced, the special limited edition magnum was unveiled during the Oscars Nominee Luncheon in order to give nominees a ‘sneak peek’ of what they will be drinking on February 28th. An exceptional bottle for an exceptional night, the PIPER-HEIDSIECK Cuvee Brut magnum was designed by the 230 year-old French House specifically for the occasion with the word “Oscars” and the number “88” forming a golden “tiara” wrapped by hand around each bottle. PIPER-HEIDSIECK believes that nothing less than a magnum is worthy of the grandeur of Oscars night.
“We are thrilled to celebrate a momentous occasion with a momentous bottle, one that reflects the Academy and the House’s shared value of excellence,” says Benoit Collard, Global Executive Director PIPER-HEIDSIECK. “These magnums are as grand and bold as the films and performances we are celebrating this year.”
The PIPER-HEIDSIECK “Red Carpet Ready” Limited Edition magnum bottle can be seen here walking the red carpet. As one of the evening’s “best dressed,” the bottle is met with flashing cameras as it steps out of the car and shows off its “robe” and adornments made especially for this big night, before walking onto the Dolby Theatre® stage. The visual and video are part of the House’s overall #PiperReady Oscars campaign.
PIPER-HEIDSIECK Cuvée Brut is a classic, structured, full-bodied Champagne with harmonious balance. The blend is mainly Pinot Noir incorporating more than 100 crus from the Champagne region in France. A clear, golden Champagne, Cuvee Brut’s delicate, fine bubbles result from an extended maturation. A juicy, fleshy pear and golden grape texture, the wine’s finish narrows to citrus and grapefruit flavors.
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PIPER-HEIDSIECK is imported in the United States by Terlato Wines www.terlatowines.com.