LifeStyles® Condoms Undergoes Major Rebrand and Unveils New Products

Rebrand Includes Packaging Updates and Website Re-Design for LifeStyles and SKYN® Condoms

Ansell, a global leader in protection solutions and the makers of LifeStyles® and SKYN® Condoms (“SKYN”), announced today a major design overhaul, including packaging updates and website redesign for both brands.

LifeStyles(R) Condoms Unveils New Products and Packaging (PRNewsFoto/LifeStyles Condoms)

The iconic LifeStyles brand condoms have been updated with vibrant designs and colors reflective of the product attributes within. Each new box displays unique graphics with product details overlaid to outline the specific benefits of each variety in an easy-to-read format. This redesign was initiated to build excitement surrounding safe sex, highlight pleasure enhancing product attributes, and appeal to the brand’s key millennial demographic with a bold new look.

In addition to the core LifeStyles-brand products, the first-ever polyisoprene, non-latex SKYN brand of condoms by LifeStyles will also debut an updated design for its product range. Widely known as “the closest thing to wearing nothing,” SKYN packaging has been re-invigorated to further showcase the key attributes and new messaging for SKYN, enabling users to “Feel Everything(TM).” The SKYN logo has been updated with a circular design reminiscent of the look of an unfurled condom. This design, which is color coded for each SKYN variety, will help facilitate instant identification of the brand, both in communication materials and on store shelves, helping users easily identify varieties in the SKYN range, ultimately making the selection of the most suitable product for each consumer quicker and easier.

In conjunction with the overall rebrand, LifeStyles has also completed an update to their current online presence with a brand new website hosted at www.LifeStyles.com. To complement the new packaging design, the website reflects a sleek and modern look. It has been reinvigorated with a strong focus on custom content including infographics, videos, articles, sex tips, tricks, and more. In addition to a fresh visual appeal, the new website delivers on a core consumer need by providing relevant, useful, down-to-earth content about sex and relationships that they are seeking.

As part of this redesign, LifeStyles is also introducing seven products to the core LifeStyles latex condom collection. These introductions include updated designs and re-brands for Ultra THYN(TM), KYNG(TM), Everlast Intense and Turbo, with brand new products including BareBack(TM), Ultra Studded, Ultra Ribbed and the Ultra Trial Pack, which comes in three sizes.

First Bottling of Michter’s 10 Year Rye Since 2014 Set For Release

Michter’s Master Distiller Willie Pratt has approved the release of Michter’s 10 Year Single Barrel Rye for sale this March. The last bottling of this coveted Kentucky Straight Rye took place in 2014.

Nicknamed “Dr. No” by the Michter’s sales force due to his frequent refusal to release whiskeys before he believes they have sufficiently matured, Mr. Pratt did not bottle any of his older rye stocks in 2015 despite the fact that they were already over 10 years old. A stickler for quality, Pratt says, “I wasn’t very popular with the sales guys who had none to sell, but I held the 10 Year Rye stocks back for a bit more maturation. I thought they would be just great with some more age, and I couldn’t be happier with how things turned out.” The suggested U.S. retail price per 750ml bottle of Michter’s 10 Year Rye is $150.

Michter’s 10 Year Single Barrel Kentucky Straight Rye (PRNewsFoto/Michter’s Distillery)

Michter’s Distillery is located in the Shively section of Louisville, Kentucky, the heart of the American whiskey industry. It makes highly acclaimed, limited production whiskeys that have been subject to allocation because demand has exceeded supply. Michter’s is renowned for its single barrel rye, small batch bourbon, single barrel bourbon, and small batch American whiskey. In 2015, Michter’s was named the seventh Heritage Member of the Kentucky Distillers Association, thereby becoming the first distiller in 33 years to achieve that status. For more information, please go to www.michters.com.

Alder & Birch Cocktails and Dining, A Classically Modern Steakhouse Experience, Makes Its Debut in Las Vegas

At a Glance:

• Alder & Birch now open at The Orleans Hotel and Casino
• Open Daily for Social Hour 4 p.m. – 6 p.m.; Dinner starts at 5 p.m.
• 21-Day dry-aged Prime beef and more on the menu: www.AlderandBirchLV.com

Alder & Birch Cocktails and Dining – a classically modern take on the American steakhouse – has made its debut at Las Vegas’ The Orleans Hotel & Casino. Alder & Birch is the first of five new dining concepts scheduled to debut at The Orleans in 2016, as part of Boyd Gaming’s ongoing, $30 million enhancement of the popular Las Vegas resort.

“With Alder & Birch, we are refreshing and enhancing the foodie culture that is such an important part of the Boyd Gaming guest experience,” said Mark LaVoie, Vice President of Food and Beverage for Boyd Gaming. “Complementing the carefully crafted menu and beautiful design is a truly talented team, dedicated to providing the exceptional and memorable level of service our customers expect from us. We are excited and proud to introduce Alder & Birch – a distinctive dining concept that further enhances The Orleans’ unique brand of hospitality.”

The Entrance at Alder & Birch Cocktails and Dining, Las Vegas

Evoking a stately grove of its namesake trees, the restaurant entrance and wrap-around façade are composed of a series of rich, wood-paneled vertical fins. Visually anchoring the cocktail lounge and main dining room is a magnificent, stone-clad, two-sided fireplace.

The front of Alder & Birch evokes a socially minded lounge setting. Along the bar wall hangs a curated collection of framed, antique cookbooks, some dating back more than 80 years. Polished wooden shutters are juxtaposed with more casual, blackened industrial sash window panels, further adding to the rich visual textures of the interior. The side walls of the main dining room are lined with semi-private, glass-screened booths, each featuring its own chandelier. Two private dining rooms are also available to host larger parties.

The Lounge at Alder & Birch Cocktails and Dining, Las Vegas

Linger before your meal in the welcoming lounge, and whet your appetite with a selection of specially-designed, hand-crafted signature cocktails, including the Winter Sangria, a divine mix of Santa Christina Chianti and hand-crafted cherry sherry, accented by sour apple and lemon; or the Alder and Birch Maple Manhattan, a perfect blend of Knob Creek Smoked Maple Bourbon, maple syrup, sweet vermouth and bitters, playfully garnished with a candied bacon strip. Enjoy a selection of craft beers on tap, or choose from a carefully-chosen selection of more than 100 fine wines from around the globe.

Surf and Turf $58

Featuring quality ingredients carefully crafted into refined and classic steakhouse fare, the menu boasts a rich selection of distinctive dishes:

• Begin with a Social Hour-friendly appetizer like Kobe beef meatballs, or chilled wild Baja prawns;
• For the first course, try the watermelon salad topped with goat cheese, or the savory three-onion soup, featuring a hint of all-natural apple cider and an abundance of cave-aged Mifroma Gruyere cheese.
  

  Oven–Roasted Sea Bass $35 Lemon Spinach Purée

• For a robust second course, try the double-cut Kurobuta pork chop — widely considered to be the highest-quality pork in the world – pan-seared with a touch of sea salt and herbs, and presented with caramelized Granny Smith apples, deglazed with a touch of all-natural apple cider.
• For a truly classic steakhouse experience, indulge yourself with a select cut of 21-day dry-aged Prime beef, including the house signature Wagyu coulette sirloin – a cut prized for its exceptional flavor and tenderness.
  

  Banana Rum Cake (topped with Hard Birch Rum sauce)

• And of course, no ABCD meal would be complete without dessert, including the decadent banana rum cake (topped with Hard Birch Rum sauce) and our signature crème brulee, accompanied by house-made raspberry champagne sorbet.

Make a reservation and read the full menu at www.AlderandBirchLV.com

Headquartered in Las Vegas, Boyd Gaming Corporation is a leading diversified owner and operator of 22 gaming entertainment properties located in Nevada, Illinois, Indiana, Iowa, Kansas, Louisiana, Mississippi and New Jersey. Alder & Birch follows the debuts of other new concepts at Boyd Gaming properties across the Las Vegas Valley, including the California Noodle House at California Hotel and Casino; The Filament Bar at Fremont Hotel and Casino; and Brigg’s Oyster Co. at Suncoast Hotel and Casino. New concepts set to debut in the coming weeks include Ondori Asian Kitchen at The Orleans, and Rosewater Grill and Tavern at Delta Downs Racetrack Casino Hotel in Vinton, La. For more information on this and other Boyd Gaming launches nationwide, visit www.BoydGaming.com/Amenities.

Additional news and information on Boyd Gaming can be found at www.boydgaming.com.

PIPER-HEIDSIECK Unveils “Red Carpet Ready” Limited Edition Bottle Exclusively For The 88th Annual Oscars®

The French Champagne House Celebrates the Excellence of the Academy Awards® With a Grand & Bold Magnum Bottle

PIPER-HEIDSIECK, the revered French Champagne house known worldwide for the red of its label and the gold of its wine, unveiled the “Red Carpet Ready” limited edition magnum bottle – PIPER-HEIDSIECK Cuvee Brut magnum – that will be poured exclusively at this year’s 88th Oscars® ceremony and Governors Ball, the Academy’s official post-Oscars celebration.

Created in 1785 by Florens-Louis Heidsieck who aimed to create a wine worthy of a Queen, PIPER-HEIDSIECK is one of France’s oldest Champagne houses. With a grand history, the House has been synonymous with excellence, boldness, and grandeur for over 230 years. One of the world’s most awarded Champagnes, PIPER-HEIDSIECK benefits from the expertise of celebrated winemaker, Régis Camus, who has been named “Sparkling Winemaker of the Year” eight times over the past ten years.

From the early 1930s, the house has long supported the grand cinema with boldness and grandeur. In 1964, PIPER-HEIDSIECK created a tailor-made 48-liter bottle to celebrate Rex Harrison’s Oscar for his role in My Fair Lady. In order to support the enrichment and preservation of film heritage, PIPER-HEIDSIECK works with the French Cinémathèque and the American Cinémathèque. It has also been the official champagne of the International Cannes Film Festival for more than 20 years.

PIPER-HEIDSIECK Unveils “Red Carpet Ready” Limited Edition Bottle Exclusively For The 88th Annual Oscars(R) (PRNewsFoto/PIPER-HEIDSIECK)

With only 1000 bottles produced, the special limited edition magnum was unveiled during the Oscars Nominee Luncheon in order to give nominees a ‘sneak peek’ of what they will be drinking on February 28th. An exceptional bottle for an exceptional night, the PIPER-HEIDSIECK Cuvee Brut magnum was designed by the 230 year-old French House specifically for the occasion with the word “Oscars” and the number “88” forming a golden “tiara” wrapped by hand around each bottle. PIPER-HEIDSIECK believes that nothing less than a magnum is worthy of the grandeur of Oscars night.

The Paper Bag Players Theater Workshop and Performances at the Jewish Museum, Sunday, March 13

The Paper Bag Players, celebrating their 57th year of bringing original, contemporary musical theater to kids, return to The Jewish Museum on Sunday, March 13 , in the Museum’s Edgar M. Bronfman Center for Education, with two performances of Pop-Pop-Popcorn, at 11:30 am and 2 pm; and Become a Paper Bag Player, a special behind-the-scenes workshop at 10:30am.

The Paper Bag Players ( 185 E Broadway, New York, NY 10002), called “the leading U.S. theater company for kids” by People Magazine, and founded in 1958 by Judith Martin, is a non-profit theater company of adults who create and perform musical theater for children ages 3 through 8. Their shows, based on a child’s everyday experiences, combine short plays, rousing songs, freewheeling dances, audience participation, mime, and painting and drawing on stage. Common household objects, cardboard boxes and brown craft paper brightened with splashes of poster paint and crayon transform into their sets, props and costumes. The Paper Bag Players have received numerous awards including an OBIE (the only children’s theater to be so honored) and two American Theater Wing Awards, and were the first children’s theater to receive a grant from the National Endowment for the Arts. Based in New York, The Paper Bag Players have performed in 37 states and toured internationally, and have been seen by over five million children.

Pop-Pop-Popcorn, a fast-paced, interactive performance for children ages 3 through 8, mixes new work and classic Paper Bag Player sketches sure to entertain and delight kids and adults alike. The Paper Bags once again bring their traditional blend of paper and cardboard costumes and sets, whimsical sing-along songs, and hilarious stories to the stage. The show begins with the Sun chasing the Moon out of a sleepy bedroom and into a cheerful song and dance. In the title sketch, madcap drill sergeant Colonel Kernel leads his troops and the entire audience through the popping dance in order to become jumbo-sized popcorn. Next, two buddies go fishing in “Day on the Lake,” where a day on a peaceful lake turns into much more than they bargained. The hour wraps up with a fast-paced and colorful group painting made not with brushes but handprints. The Players dance as they paint, transforming a wild, wet landscape into a beautiful rainbow. Pop-Pop-Popcorn was created and written by The Paper Bag Players, directed by Ted Brackett, with musical direction by John Stone and scenic design by Jonathan Peck. It is performed by The Paper Bag Players: Ted Brackett, Kevin Richard Woodall, Kathy D. Harrison, Caroline Carden, and John Stone.

In the workshop Become a Paper Bag Player, children ages 5 to 10 will meet members of The Paper Bag Players and discover how to make theater from everyday life with the help of creative ideas and a little bit of paper. Participants will learn theater games, design props and costumes, and develop a mini-performance.

The Edgar M. Bronfman Center for Education’s school and family programs are supported by endowed funds established by the Bronfman Family, the Muriel and William Rand Fund, the William Randolph Hearst Foundation, the Helena Rubinstein Foundation, Rosalie Klein Adolf, the Kekst Family, and Mrs. Ida C. Schwartz in memory of Mr. Bernard S. Schwartz. Family programming is supported, in part, by public funds from the New York City Department of Cultural Affairs, in partnership with the City Council and Councilmember Daniel R. Garodnick.

Who’s The Hot Mama In The 2016 Sports Illustrated Swimsuit Issue?

swimsuitsforall‘s New #SwimSexy Campaign Features a Sexy 56-Year Old Bikini-Clad Model – the Oldest Woman of the Issue, Ever!

The New Campaign Ushers In The Golden Age Of Body Positivity Proving That Women Of All Ages, Shapes And Sizes Can Be Sexy.

swimsuitsforall, a FULLBEAUTY Brand and the leading online retailer for curvy swimwear, is once again making history with the unveiling of its new #SwimSexy campaign in the 2016 Sports Illustrated Swimsuit Issue hitting newsstands on February 16, 2016. In this year’s campaign, supermodel Ashley Graham is featured alongside British Ghanaian model Philomena Kwao and mature model Nicola Griffin. Not only are the three women some of the first curvy girls to appear in the publication, but at 56, Griffin is the oldest woman to grace the pages of the highly anticipated annual Swimsuit issue.

swimsuitsforall (PRNewsFoto/swimsuitsforall)

“People think you lose your sex appeal as you get older – but that’s a myth; I’ve never felt sexier. I have two daughters and I’m so proud they get to see me looking sexy and confident in a bathing suit,” says Griffin.

Nicola Griffin for #SwimSexy by swimsuitsforall (PRNewsFoto/swimsuitsforall)

swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, The company has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The raison d’etre of the online retailer is to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality.

“Body positivity and women’s empowerment are issues close to my heart. swimsuitsforall has shown strong support for curvy women everywhere, and I am honored to be a part of the #SwimSexy movement!” says Graham.

Philomena Kwao and Ashley Graham for #SwimSexy by swimsuitsforall (PRNewsFoto/swimsuitsforall)

The campaign, shot by Russell James, features Graham, Kwao and Griffin proudly flaunting their assets against the setting sun. The campaign’s launch marks a shift in the traditional notions of a bikini body, showing that being curvy or older can be sexy. To accompany the ad, there will be a digital video featuring all three models strutting their stuff across a sun-kissed beach at www.swimsuitsforall.com.

swimsuitsforall is renowned for its groundbreaking campaigns and influencer collaborations, created with Kraftworks, that challenge traditional narratives of sexiness. Last year, the brand created a viral sensation with its #CurvesInBikinis ad (see image below) starring Graham as the first plus size model to appear in the 2015 Sports Illustrated Swimsuit Issue. The campaign sparked a nationwide movement, with the media and top fashion brands quickly following suit. While the body positivity movement is far from over, there have never been more curvy women featured in editorials, runway shows, and ad campaigns.

#curvesinbikinis (PRNewsFoto/swimsuitsforall)

“As a woman of color and curve model, I never imagined when I started modeling that I would be featured in the pages of Sports Illustrated. The #SwimSexy campaign is redefining standards of beauty and I’m proud to be a part of it. My hope is that this campaign connects with women and girls of all ages, body-types, races and backgrounds,” says Kwao.

“At swimsuitsforall we believe sexy is not limited to a certain size, shape or age – we’re proud to be at the forefront of the body positivity movement. We continue to push the envelope with our campaigns, and this year’s ad in the Sports Illustrated swimsuit issue is no exception,” says Moshe Laniado, CEO and President of swimsuitsforall.

The gold bikini featured in the #SwimSexy campaign is available immediately for pre-order at swimsuitsforall.com. Participate in the conversation by following #SwimSexy, and watch as the curvaceous movement continues.

Jack Daniel’s Single Barrel Announces Newest Addition To Collection With Launch Of Single Barrel Rye

Rye Features First New Grain Recipe from Jack Daniel’s in More Than 100 Years

The Jack Daniel Distillery announces the nationwide release of the brand’s third offering within the Single Barrel Collection and first new grain bill in 100 years, Jack Daniel’s Single Barrel Rye. This offering marks the first time consumers can experience a fully matured rye product from Jack Daniel’s. The newest member of the Jack Daniel’s Family of Brands will be on shelves February 2016 and will be available across the U.S.

Jack Daniel’s Single Barrel Announces Newest Addition to Collection with Launch of Single Barrel Rye (PRNewsFoto/Jack Daniel’s)

The Single Barrel Collection includes Jack Daniel’s Single Barrel Select and Barrel Proof. Select is a 94-proof single barrel Tennessee Whiskey and Barrel Proof ranges from 125 to 140 proof. Each expression in the Single Barrel Collection offers a robust, full-bodied flavor complemented by Jack Daniel’s smooth charcoal-mellowed character. Together, Select, Barrel Proof and Rye combine to create the world’s finest collection of single barrel Tennessee Whiskey.

“Rye was one of the earliest forms of American whiskey and as the Master Distiller at Jack Daniel’s, I’m proud to honor that history with the release of Single Barrel Rye. There is a reemerging trend of rye whiskeys and we are excited to be able to give friends of Jack Daniel’s a chance to experience it,” said Jeff Arnett, Jack Daniel’s Master Distiller. “You never want to over-barrel a rye whiskey so it was important for us to stay true to the style with grain forward character rather than barrel character while still allowing our barrels to interplay with the whiskey. I’m confident that everyone will be as impressed as I am with the taste and character of this bold new rye offering.”

Jack Daniel’s Single Barrel Collection (PRNewsFoto/Jack Daniel’s)

Rye is crafted using a unique 70 percent rye, 18 percent corn and 12 percent malted barley grain bill giving the whiskey a clean, sweet tone at the tip of the tongue with a more distinct and slightly shorter than other Single Barrel offerings. Rye also uses the same cave spring water from the Jack Daniel’s Hollow, proprietary yeast and charcoal-mellowing process that’s been used in the distillery’s 150-year-old Tennessee Whiskey recipe. From there, the liquid enters a charred White American Oak barrel, crafted at Jack Daniel’s very own cooperage and set to age in the upper regions of the barrelhouse. In this resting place, the whiskey is exposed to the extreme temperature variations that a Lynchburg, Tennessee season brings. The interaction of the whiskey, the wood and the environment brings out distinct flavor profiles that transcend what you would expect of a rye whiskey to become Single Barrel Rye.

Single Barrel Rye also completes the distillery’s journey into rye whiskies, following limited release batches of Rested Rye in 2014 and Unaged Rye in 2012, allowing fans to taste the maturing rye over time. Rye starts off lightly sweet and mid-palate opens up to a dried fruit and trail mix flavor, finishing slightly shorter than the other Single Barrels as Rye is much more about grain rather than barrel character. It is a complex and robust whiskey that brings something unique to the palates of Jack Daniel’s friends and whiskey enthusiasts alike.

Jack Daniel’s Single Barrel Rye will be priced approximately $49.99 per 750ml.