Integration of a Comprehensive Selection of Elizabeth Arden Products into Popular YouCam Makeup App Reinvents the Cosmetic Shopping Experience
Perfect Corp. and Elizabeth Arden jointly announced an exclusive partnership that brings together the cosmetics pioneer and the world’s leading beauty app, YouCam Makeup. YouCam Makeup is the #1 makeover app in the world with over 100 million downloads and the #1 photo and video app ranking in over 39 countries’ App Stores and is available for free on theiTunes’ App Store and Google Play.
The award-winning virtual makeup “super app” will exclusively feature a comprehensive assortment of Elizabeth Arden’s skincare-infused color cosmetics within its state-of-the-art virtual makeover interface, with the option for direct purchase from ElizabethArden.com.
Perfect Corp. and Elizabeth Arden will collaborate on co-branded content providing instant access to trends, application tips and seasonal looks. Elizabeth Arden will launch the first beauty brand Social Circle on YouCam Makeup‘s integrated social media platform and will create custom content with the brand’s experts and beauty ambassadors. The dynamic interface will also be integrated into marketing campaigns, eCommerce and a tablet version will be rolled out at select Elizabeth Arden counters nationwide. Additional joint promotions and activities will be announced in the following months.
Reinventing the traditional online cosmetic shopping experience, the joint venture marks Elizabeth Arden’s ongoing efforts to utilize the industry’s most advanced technology to expand the brand’s digital footprint and Perfect Corp.’s expansion into the prestige beauty sector.
“By exclusively pairing our brand with the foremost technology in facial recognition software we will revolutionize the customer journey for experimentation and cosmetics purchases. The app simplifies product discovery and provides both an entirely new and existing customer base with unprecedented access to the Elizabeth Arden portfolio,” said JuE Wong, President, Elizabeth Arden Brand. “Additionally, it will provide the brand with millions of real-time consumer insights as we analyze product popularity and purchase funnel to cater to and customize the personal needs of our consumers.“
Utilizing patented facial recognition software and branded digital assets, the partnership creates a comprehensive new digital ecosystem for the beauty consumer encompassing everything from product exploration and trend-spotting to virtual trial, social networking and purchasing.
“We are thrilled to partner with the iconic Elizabeth Arden brand, a household name that resonates with women worldwide, to illustrate how our highly customizable virtual makeover technology reinvents beauty,” said Alice H. Chang, CEO of Perfect Corp. “This is an extraordinary opportunity to integrate a prestige brand into YouCam Makeup. Our millions of users will be able to interact with a versatile brand they know and trust at the click of a button. The addition of co-branded content will further empower our users to experiment with real product, hear from Elizabeth Arden’s expert panel, and have the ability to recreate their in-app looks offline.
Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 120 countries. The Company’s brand portfolio includes Elizabeth Arden skincare, color and fragrance products; its professional skincare line, Elizabeth Arden PRO; the celebrity fragrance brands of Justin Bieber, Mariah Carey, Nicki Minaj and Taylor Swift; the designer fragrance brands of Juicy Couture, John Varvatos and Wildfox Couture; and the heritage fragrance brands of Alfred Sung, Britney Spears, Curve, BCBGMAXAZRIA, Elizabeth Taylor, Geoffrey Beene, Giorgio Beverly Hills, Halston, Ed Hardy, Jennifer Aniston, Lucky Brand, Rocawear, PS Fine Cologne and White Shoulders.