The House of Emanuel Ungaro Celebrates Its 50th Anniversary With the Launch of a new feminine fragrance, La Diva

On the occasion of the 50th anniversary of the iconic brand the House of Emanuel Ungaro, the Maison hosted a stellar group of celebrities and press from the fashion world (in town for the Spring 2016 Paris Haute Couture shows) to celebrate the launch of its new perfume “La Diva” at the famous Petit Palais (at Versailles) in Paris.

The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

PARIS, FRANCE – JANUARY 26: Atmosphere at the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

Fausto Puglisi, the Creative Director of the House, along with its President, Asim Abdullah, welcomed 600 guests to a party, with entertainment including a exhibition of the brand in images, from haute couture to prêt-à-porter, choreographed and created by Ali Mahdavi to an original score created by Monarchy.

Michele Norsa, CEO of the Salvatore Ferragamo Group, introduce the new elegant and voluptuous fragrance “La Diva” (licensed to Ferragamo Parfums) via a spectacular 3D projection on the facade of the Petit Palais, with the model Charlotte Free as the new face of the perfume .

The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

PARIS, FRANCE – JANUARY 26: Atmosphere at the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

PARIS, FRANCE – JANUARY 26: Atmosphere at the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

The French group LEJ and the DJ set of Marie-Amélie Seigner fired the dance floor until late in the night.

La Diva (30 ml Eau de Parfum € 39; 50 ml Eau de Parfum € 54; 100ml Eau de Parfum € 69) is for the girl with a magnetic personality, who posseses an extraordinary freedom of self expression and impeccable taste. This is for girl who shine through her attitude and personality, standing out from among all others. Her main accessory is her vibrant personality.

The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

PARIS, FRANCE – JANUARY 26: Charlotte Free attends the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

La Diva, a floral/fruity gourmand formulated by Firmenich’s Marie Salamagne, is like a luscious radiance that spreads like a ray of light. On top, the fragrance liberates a dazzling wave of juiciness with a cocktail of fruits mixing pear and raspberry. A hint of pink peppercorn both spicy and vibrant underlines its irreverent character. The heart unveils a graceful and facetted floral bouquet. At the base, the fragrance ends with a sweet combination of honey, vanilla and a gourmand texture enriched with the refined and deep notes of patchouli.

The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

PARIS, FRANCE – JANUARY 26: Atmosphere at the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

The innovative and eye catching diamond shape of the flacon is the representation of a stylized silhouette of a woman. Ungaro’s heritage is celebrated with the engraved drapery on glass a recall to the typical extravagant style of Emanuel Ungaro’s fashion. A fluttering spotted bow adorns the neck of the flacon, like a foulard on a neck of a chic Parisian girl. The impressive attitude and the contemporary look of the modern Diva is perfectly represented in the outer box. The polka dot motive, iconic pattern of Ungaro, stands out on the flacon and surrounds the box, creating a unique eye catching game of black and white.

The Launch Of The New Fragrance 'La Diva' And 50th Anniversary of Emanuel Ungaro - Cocktail & Performances

PARIS, FRANCE – JANUARY 26: LEJ perform during the Launch party of the New Fragrance ‘La Diva’ And 50th Anniversary of Emanuel Ungaro at Le Petit Palais on January 26, 2016 in Paris, France. (Photo by Victor Boyko/[SOURCE CREDIT for Emanuel Ungaro)

Model: Charlotte Free Photographer: Billy Kidd Agency: Humans

Launch Date: March 2016