Underwear For Men Launches Average Joe Men’s Underwear Model Search

Company Is Looking For Someone That Aligns With The Underwear For Men brand. The Winner Will Be Announced On Facebook at 3 pm, Tuesday, February 2, 2016

Underwear For Men, a leader in men’s underwear products, has announced their search for the next Men’s Underwear Model.

UFM Model Search - Press Announcement - 2

Are you UFM’s Average Joe? (PRNewsFoto/UFM)

UFM is looking for someone who aligns with the brand, comfortable with who he is, supportive to his family and community, and most of all, someone with swag,” said Dara Gourley, CEO, Red House Advertising and Marketing.

Founded in 2013, Underwear For Men headquartered in Jacksonville, Florida, has modernized men’s fashion with a design that offers the style, comfort and support found in boxer briefs and compression shorts. UFM’s men’s underwear products have a drawstring support system that provides all day support and comfort. The adjustable pouch is made from lightweight, smooth, breathable fabrics, with a mesh fly panel. The four-way stretch fabric offers greater mobility and prevents men’s underwear from bunching up, losing shape and wearing out. The patent pending design reduces chaffing, rubbing sweating and sagging by isolating your package.

UFM Model Search - Press Announcement

I could be UFM’s Average Joe! (PRNewsFoto/UFM)

From now until January 30, 2016, men can submit a photo in the Visitor Post section on the UFM Men’s Underwear Facebook page. The winner will receive a trip for two (2) to Jacksonville Beach, FL, two (2) nights at a beachfront property, a one (1) day professional photo shoot, and a one (1) year supply of Underwear for Men.

We are in search of more than just a model to help tell the UFM story,” said John Polidan, CEO, Underwear For Men. “We want our advertisements in 2016 to feature an ‘average joe’ who is good looking, understands the importance of hard work and doesn’t give up. We continue to receive an outpouring of support from men who truly need our products to provide support and comfort while on the go and at rest. Our message is important and we need a male model who is also a good role model.”

The winner will be announced on Facebook at 3 pm onFebruary 2, 2016 with the prize package/photo shoot awarded in February 2016. Any images submitted must be tasteful (no nudity) and should show off the model’s face and body. The images do not have to be professional, but the person submitting the photo must own the rights to any professional images submitted. 

For more information:


To register for the men’s underwear model search: